S1 Ep34: Website Accessibility with Jeff White

Tech Demand Weekly!

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Worth Knowing with Bonnie Habyan

1
#11: From OJ Simpson Case to Best Selling Author - Marcia Clark Shares Latest Real Crime Book Release and How Resilience Is Key to Success and Reinvention 34:35

לפני 19 ימים34:35

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אהבתי

34:35

Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני 6 שנים 31:44

MP3•בית הפרקים

Jeff White returns to talk more about making websites accessible to all.
Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do!
For more information and for lots of useful links, take a look at our website!

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#Business #Audioboom #Tech Demand Weekly #Marketing

S1 Ep34: Website Accessibility with Jeff White

Tech Demand Weekly!

published לפני 6 שנים

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MP3•בית הפרקים

49 פרקים

#Business #Audioboom #Tech Demand Weekly #Marketing

All episodes

1
S2 Ep11: People Of Tech: Radu Stanescu 35:45

לפני 4 years35:45

35:45

On this episode of People of Tech, Charles is joined by Radu Stanescu . Radu is the CEO of Sandline , an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu talks about the journey of his career and gives his opinion on the current landscape of cybersecurity. Originally published on 26/2/2019…

1
S2 Ep10: People Of Tech: Philip Blake 42:27

לפני 4 years42:27

42:27

On this episode of People of Tech, Charles is joined by Philip Blake , the Country Manager (UK and EU) of EC-Council , the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals. In the podcast, Philip discusses his career to date, explains more about what EC-Council provide to their customers and gives his opinion on the current threat landscape in regards to how we can protect ourselves and our organisatio Originally published on 4/2/2019…

1
S2 Ep9: People Of Tech: Aloysius Cheang 32:00

לפני 4 years32:00

32:00

On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT. The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges. Aloysius Cheang is the Executive Vice President for Asia Pacific at the Centre for Strategic Cyberspace + International Studies. As well as the work he does with CSCIS, Aloysius is the CEO of a company that specialises in developing the basic building blocks for implementing security into IoT products. Originally published on 21/1/2019…

1
S2 Ep8: People Of Tech: Dr. Pheobe Fletcher 46:52

לפני 4 years46:52

46:52

On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies . She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass media. Originally published on 14/1/2019…

1
S2 Ep7: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 2 32:41

לפני 4 years32:41

32:41

This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies , Richard Zaluski. Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us. Originally published on 7/1/2019…

1
S2 Ep6: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 1 35:42

לפני 4 years35:42

35:42

Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies . In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019…

1
S2 Ep5: People Of Tech: David Swan Intelligence Analyst 42:56

לפני 4 years42:56

42:56

On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science . In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers and why he sees his 16 year old son as "quite an interesting cat". Originally published on 24/12/2018…

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S2 Ep4: People Of Tech: Scott Helme Security Researcher 36:09

לפני 4 years36:09

36:09

Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com , free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018

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S2 Ep3: People Of Tech: Jane Frankland CISO Advisor & Champion of Women in Tech 41:37

לפני 4 years41:37

41:37

Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland . Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security , exploring the reasons for the lack of women working in cyber security, expelling the myths and providing a true insight into strategies for attracting, identifying and retaining more women in the industry. Women In Red Ball Gowns - Jane's blog post about what happened at InfoSec The InSecurity Code of Conduct Originally published on 10/12/2018…

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S2 Ep2: People Of Tech: Steve Wright DPO & SIO part 2 20:02

לפני 4 years20:02

20:02

This is part two of our chat with Steve Wright , the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. In this episode of People of Tech we’re focussing on what it’s like to work as a data protection and security officer. Steve discusses how he got to his role and the changes he has seen happen as well as his thoughts on the challenges ahead and how he removes himself from work at the end of the day. For more information about Steve, please visit his website here . Originally published 3/12/2018…

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S2 Ep1: People Of Tech: Steve Wright DP & SIO part 1 26:53

לפני 4 years26:53

26:53

In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright . At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. Steve discusses the digital transformation he has witnessed in his current role at John Lewis and gives his opinion on the state of the cyber security industry after a turbulent year that has included the hacking of British Airways. You can find out more about Steve at his website . Originally published 26/11/2018…

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S1 Ep36: Emotional Buying with Nick Hague 33:27

לפני 6 years33:27

33:27

Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast

1
S1 Ep35: How To Write A Blog Post with Gareth Hancock 31:07

לפני 6 years31:07

31:07

Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.…

1
S1 Ep34: Website Accessibility with Jeff White 31:44

לפני 6 years31:44

31:44

Jeff White returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website !…

1
S1 Ep33: Voice Tech in B2B with Molly Raycraft 31:29

לפני 6 years31:29

31:29

With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net showcasing how B2B brands are utilising voice technology for their marketing campaigns. Towards the end of the episode, Molly suggests how voice tech could be used to make content accessible to everyone. For more information on accessibility, listen to episode 30: Website Optimization with Jeff White * Edison Research’s Infinite Dial Report 2019.…

Tech Demand Weekly!

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S1 Ep32: Social Media Metrics with Martin Ochwat 28:43

לפני 6 years28:43

28:43

Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses. He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics. Martin's website Martin's article on Content Marketing Institute…

Tech Demand Weekly!

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S1 Ep31: Podcast Repurposing with Amy Woods 29:19

לפני 6 years29:19

29:19

"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com . Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods is the founder of Content 10X , a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repurpose your content to reach your maximum audience potential.…

Tech Demand Weekly!

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S1 Ep30: Website Optimization with Jeff White 26:44

לפני 6 years26:44

26:44

Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White is the co-founder of Kula Partners , an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit tech-demand.com/podcast/…

Tech Demand Weekly!

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S1 Ep29: Insight Brokers with Jeff Allen 34:33

לפני 6 years34:33

34:33

Insight Brokers, what are they? On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing agency, he oversees the popular industry blog, PPC Hero, and conference series, Hero Conf.…

Tech Demand Weekly!

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S1 Ep28: TDW Meets Francis and Jeff from Above The Fold 43:12

לפני 6 years43:12

43:12

Back in episode #20 Charles was joined by Francis Ma of Brafton to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in. Francis and Jeff tell Charles why they created Above The Fold, how it started life as a failed video and why podcast analytics suck.…

Tech Demand Weekly!

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S1 Ep27: TDW Meets John Wall of Marketing Over Coffee 29:41

לפני 6 years29:41

29:41

As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of John J. Wall from Marketing Over Coffee . Marketing Over Coffee is a weekly podcast presented by John J. Wall and Christopher S. Penn . The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half five in the morning and record the show while drinking a cup of hot Joe!…

Tech Demand Weekly!

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S1 Ep26: The Art of the Interview 23:20

לפני 6 years23:20

23:20

Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct yourself during an interview and why the old adage "fail to prepare, prepare to fail" is key to getting the best content out of an interview. David Howell is Nexus Publishing . Specializing in technology and business subjects, his work has appeared in the national press and many of the leading technology and business magazines. Visit our website https://tech-demand.com/podcast/ Send us an email podcast@tech-demand.com…

Tech Demand Weekly!

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S1 Ep25: How To Podcast 29:09

לפני 6 years29:09

29:09

This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own podcast. This week's guest is podcaster Colin Gray. Colin is the CEO and founder of thepodcasthost.com , a podcast network and a huge content resource on creating a successful show. As the host of the Podcraft podcast , Colin gives advice on how to podcast from what equipment to use, how to tell great stories, editing and even monetizing your podcast.…

Tech Demand Weekly!

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S1 Ep24: Facebook Ads with Akvile DeFazio 25:56

לפני 6 years25:56

25:56

On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is Akvile DeFazio , a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of AKvertise , a social media marketing and advertising agency based in California.…

Tech Demand Weekly!

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S1 Ep23: Facebook Groups with Jen Lehner 28:37

לפני 6 years28:37

28:37

Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. Jen Lehner is a digital marketing strategist, specialising in social media marketing. In 2013 she created her own company Jen Lehner Media and has helped business owners create an effective marketing strategy using social media and digital tools.…

Tech Demand Weekly!

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S1 Ep22: Facebook Messenger Marketing with Chrys Tan 37:20

לפני 6 years37:20

37:20

In this episode Chrys Tan and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of Chrys Media , a messenger marketing agency for online businesses. She is also the host of the Hack Your Online Business podcast .…

Tech Demand Weekly!

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S1 Ep21: Social Media Video with Christine de Leon 33:56

לפני 6 years33:56

33:56

Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. Christine de Leon is the editor in chief of The Beautiful Truth, a platform that shares knowledge, expertise and critical thinking on where creativity meets purpose. Christine cut her teeth as a broadcast journalist before being made the chief of Oglivy’s first content studio. Christine has created content for the likes of Unilever, Philips and British Gas helping brands to articulate something new and meaningful about themselves.…

Tech Demand Weekly!

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S1 Ep20: Video's Role in 2019 33:52

לפני 6 years33:52

33:52

Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at Brafton . In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the Above The Fold podcast .…

Tech Demand Weekly!

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S1 Ep19: Making Emotional Video for B2B 42:23

לפני 6 years42:23

42:23

Adam Penny of Connected Pictures speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our website .

Tech Demand Weekly!

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S1 Ep18: Video Marketing with Andy Crestodina 35:31

לפני 6 years35:31

35:31

Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own episode with Stephanie Stahl , live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, Andy Crestodina about his most recent article on the subject, The Three Types of Marketing Videos…

Tech Demand Weekly!

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S1 Ep3: The Art of Brand Storytelling with Joe Lazauskas 30:53

לפני 7 years30:53

30:53

Telling stories has been around since mankind lived in caves and hunted animals. Storytelling is as important to your content marketing as your product or service is. On this episode of Tech Demand Weekly! Charles talks to Joe Lazauskas about how storytelling can take your marketing to the next level. Joe Lazauskas is a marketing and technology journalist and best selling author of The Storytelling Edge. He’s a regular speaker at Content Marketing World, Web Summit and Collision among others. Joe's article on Dollar Shave Club . You can email the show podcast@tech-demand.com Please leave us a 5* review on iTunes…

Tech Demand Weekly!

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S1 Ep2: Repurposing Content with Jeff Sass 29:13

לפני 7 years29:13

29:13

This week is all about how you can be repurposing existing content. Jeff Sass is a senior level digital media, marketing and business development executive. He is also an excellent writer with many film and TV credits as well as his own book "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger". Jeff is the CMO of .CLUB Domains and as he says in his own words, domain name business isn't sexy so a lot of their marketing strategy revolves around repurposing content such as news articles that are about their clients. Jeff's article for Convince & Convert . The UK Telegraph newspaper's article on the model boat club . You can see Jeff's new TV series about startup companies at startups.club The video creator platforms Jeff mentions can be found here: Animoto and Reevio…

Tech Demand Weekly!

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S1 Ep1: How To Write A White Paper with Dave Howell 30:02

לפני 7 years30:02

30:02

For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers. For the last 25 years, Dave Howell has been working as a freelance writer, journalist and publisher. He specialises in technology and business subjects and is also known as his company name, Nexus Publishing. During his career, Dave has written for both the B2B and B2C markets. You can find out more about Dave on his website nexuspublishing.co.uk…

Tech Demand Weekly!

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S1 Ep1: Trailer 0:50

לפני 7 years0:50

0:50

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment. You can contact us at podcast@tech-demand.com…

Tech Demand Weekly!

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S1 Ep17: Storytelling in 2019 27:11

לפני 6 years27:11

27:11

Elise Dopson is a freelance writer, blogger and ghostwriter from Manchester, England. The last time she appeared on the podcast , Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B marketers can learn from them.…

Tech Demand Weekly!

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S1 Ep16: Content Marketing in 2019 with Stephanie Stahl 33:49

לפני 6 years33:49

33:49

Stephanie Stahl is the General Manager at the Content Marketing Institute. In December 2018, Stephanie published 85+ Expert Predictions for Content Marketing in 2019 where she asked content marketers to give their thoughts on the year ahead. Having collated all those thoughts and opinions, Charles thought it would be good to find out what Stephanie herself thinks will happen.…

Tech Demand Weekly!

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S1 Ep15: TDW's 2019 Predictions 15:30

לפני 6 years15:30

15:30

At this time of year we all like to look back over the year just gone and forward to what comes next. Here on Tech Demand Weekly we're no different and with the help of some of our friends we have some 2019 predictions. So sit back, relax and hear from Andy Crestodina, Jeff Sass, David Howell, Clement Lim and Stephanie Stahl.…

Tech Demand Weekly!

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S1 Ep14: A Look Back at 2018 42:53

לפני 6 years42:53

42:53

With Christmas just around the corner, Tech Demand Weekly! takes a look back at content marketing in 2018. With a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned throughout the year.

Tech Demand Weekly!

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S1 Ep13: Starting Out with SEO with Myles Winstone 33:55

לפני 6 years33:55

33:55

Having great content is the most important part of any marketing campaign but there's no point in having it unless your audience can get to it. SEO is the second most effective tactic for digital marketeers in 2018 according to Ascend2's Digital Marketing Strategies Report, after content marketing. In this episode of Tech Demand Weekly, Charles speaks with marketing specialist freelancer, Myles Winstone who discusses why SEO is so important and how you cant start your SEO campaign. To contact Myles, email him at myles@writeandweb.uk…

Tech Demand Weekly!

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S1 Ep12: How To Write An Effective Case Study with Clement Lim 33:48

לפני 6 years33:48

33:48

In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by Clement Lim , a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a proven track record of producing outstanding content that increases brand awareness, starts conversations and generates leads. With Clements background in copywriting he was the perfect person to speak to regarding case studies and how to write an effective one. Clement can be found at limwriter.com The book Clement mentions during this week's episode is called Made To Stick by Chip and Dan Heath.…

Tech Demand Weekly!

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Lead Definition: A Final Thought Roundtable 51:03

לפני 6 years51:03

51:03

November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month. To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead. Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara and Hubspot's Sharen Murnaghan.…

Tech Demand Weekly!

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S1 Ep11: Lead Definitions: A Sales View 42:49

לפני 6 years42:49

42:49

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard the theorists' , tech vendor's and demand gen manager's view on the definition of a lead. In this episode, Charles talks to Hubspot's Senior Key Account Manager, Sharen Murnaghen. Sharen has over 20 years experience in sales and was the first female salesperson to make over $1 million ARR.…

Tech Demand Weekly!

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S1 Ep10: Lead Definition: A Demand Gen Manager's View 30:34

לפני 7 years30:34

30:34

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to Avalara 's Demand Generation Manager, Pamela Guyton-Micheles . Pamela is a demand generation leader and has a proven record of increasing conversion in the US, as well as EMEA, APAC, and LATAM.…

Tech Demand Weekly!

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S1 Ep9: Lead Definitions: A Tech Vendor's View 40:09

לפני 7 years40:09

40:09

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. Continuing our month on Lead Generation, in this week's episode Charles speaks to marketing leader, Chris Boorman about the practical side of dealing with leads on an everyday basis. Chris Boorman is the Vice President of Marketing at CA Technologies. Previously, Chris was the CMO for Automic and was honoured by SiriusDecisions with a ROI Award for his Sales Performance Alignment Funnel.…

Tech Demand Weekly!

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S1 Ep8: The Definition of a Lead with Terry Flaherty of SiriusDecisions 50:40

לפני 7 years50:40

50:40

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead". So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead? Joining Charles on the podcast is Terry Flaherty, who is a Senior Research Director at SiriusDecisions . SiriusDecisions is a research and advisory firm that delivers the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. Fast growing companies rely on SiriusDecisions research and insights to improve their decision-making ability and help them implement and change processes faster to drive growth. Based on a recent study, SiriusDecisions clients are proven to grow 12-15 times faster than their peers and have a 34% higher profitability rate. SiriusDecisions ’ mission is to help their clients achieve cross-functional alignment and improved performance through access to cutting-edge research and collaborative, step-by-step counsel. Check out their latest research and insights at SiriusDecsions.com .…

Tech Demand Weekly!

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S1 Ep7: Getting Your Content Seen with Andy Crestodina 35:23

לפני 7 years35:23

35:23

In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios , Andy Crestodina . Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video . In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience. Please subscribe to the podcast on your favoured podcast catcher and share the episode with your contacts.…

Tech Demand Weekly!

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S1 Ep6: Content Marketing and Twitter with Madalyn Sklar 34:48

לפני 7 years34:48

34:48

Want to find a content marketing guru to help improve your current strategy? Look for them on LinkedIn. Want to connect with new prospects? Find them using Facebook Ads. Want to form a trusting and human relationship with all of those people? Use Twitter. On this week's Tech Demand Weekly! podcast, Charles speaks to serial entrepreneur, community builder and leading Twitter marketing expert, Madalyn Sklar. Madalyn has 22 years digital marketing experience and 13 years experience in social media marketing. No wonder she is ranked the #1 Social Media Power Influencer in Houston, Texas, USA. Madalyn has lots of advice and tips that will help drive any content marketing strategy forward on one of the world's largest social media networks. With over 300 million monthly active users, Twitter is a network that simply can't be ignored. Yet, many B2B's choose to steer clear. This week's podcast looks at how Twitter should be used effectively by all of it's members. Contact the podcast via email at podcast@tech-demand.com Leave a review on Apple Podcasts , we'd really appreciate it!…

Tech Demand Weekly!

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S1 Ep5: Repurposing Content with Nathan Isaacs 36:08

לפני 7 years36:08

36:08

Repurposing content has already been discussed on the show a few weeks back but the importance it has in speeding up a marketing campaign and reducing the amount of time marketers spend doing it makes it worthy of further consideration. For this week's episode, Nathan Isaacs discusses how content can be repurposed into many other forms of marketing material, taking inspiration from Jay Baer and how he will turn one five minute video into 11 different pieces of content. Nathan Isaacs began his career as a sailor on the submarine USS Baltimore before becoming a reporter for the Tri-City Herald in Washington. He moved into marketing in 2008 and is now a senior content strategist, copywriter, podcaster and video guy at Act-On Software.…

Tech Demand Weekly!

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S1 Ep4: The Art of Storytelling with Elise Dopson 26:21

לפני 7 years26:21

26:21

This week, Charles speaks to freelance writer, blogger and ghost writer, Elise Dopson . Elise lives and works in Manchester, England. At the age of 12 Elise's first work was on her own beauty blog before getting a job at a content marketing agency. After two years she became a freelance writer and now helps marketing businesses attract, and convert, their audience through what she calls a compelling blog strategy. You can read Elise's blog post The 3-Step Guide to Storytelling in Content Marketing on her website elisedopson.co.uk Zendesk Alternative advert Dollar Shave Club UK advertisement…

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