How to Grow with Data & Partnerships with Gemma Barter, Honest Burgers & Matt Ford, Krowd

Tech on Toast, The Hospitality Tech Podcast

Welcome back to another episode of the Tech On Toast podcast, where we dive deep into the world of hospitality tech to uncover how it can simplify your business operations and drive growth.

In today's episode, we had the pleasure of hosting two industry experts: Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers Ltd, and Matt Ford, the Business Development Director for Krowd.

Key Discussion Points:🔍 Understanding Customer Behaviour: Gemma shares insights on how Honest Burgers leverages data to understand and enhance customer experiences, emphasising the importance of loyalty programmes and data-driven marketing strategies.

🔗 The Role of Krowd: Matt introduces us to Krowd's Card-Linked Offers (CLO) space, explaining how it helps hospitality businesses incentivise customers through transactional data, without the need for front-of-house training or POS integration.

📊 Data and Marketing: Both guests discuss the shift towards a more analytical approach in hospitality marketing, highlighting the significance of data in making informed decisions and the potential of AI in understanding customer behaviour.

🚀 Future of Hospitality Tech: The conversation touches upon the future of tech in hospitality, with a focus on partnerships and integrations. Matt hints at Crowd's plans for expansion into North America and its evolving collaboration with American Express Dining.

🎯 Customer Acquisition and Retention: Strategies for acquiring new customers and encouraging repeat visits are explored. Gemma and Matt discuss the effectiveness of CLOs in increasing market share and the average frequency of visits.

🔒 Privacy and Data Security: Matt reassures listeners that customer data privacy is maintained, with all personal data staying within the brand and not shared with Krowd.

🤝 The Human Element: Despite the analytical focus, both guests agree on the importance of maintaining the human element in hospitality. They believe that technology should support and enhance the customer experience, not replace it.

This episode offers valuable insights into how technology, data, and strategic partnerships are shaping the future of hospitality marketing. Our guests from Honest Burgers and Krowd shared their experiences and visions, offering listeners a glimpse into the potential of tech to create seamless, personalised customer experiences while driving business growth.

For more insights and to connect with our guests, find Gemma Barter on LinkedIn and explore Crowd's offerings for your business needs. Join us again for more enlightening discussions on the Tech On Toast podcast.

You can tune in here 👇 https://lnkd.in/eHnHJdfg

The ⁠Tech On Toast⁠ podcast is brought to you by Redcat⁠, Manage multiple sites across POS, Online Ordering, Loyalty Apps, Kitchen Management, and Virtual Brands with a single system.

🎧 hashtag#HospitalityTech hashtag#DataDrivenMarketing hashtag#TechOnToast 🍞🔍🚀