The Hot Seat: The Innovation Biome

Tech Square ATL

With so many people, companies, and universities seeking the holy grail of "innovation," is the innovation journey a case of the blind leading the blind through a circuitous labyrinth? Like toddlers playing with power tools, there’s definitely a fair amount of pain and frustration, especially with internal barriers and unclear measurements of success. To explore this topic, we turned to Dr. Kumar Mehta. He is an expert in innovation science and the author of Amazon bestseller The Innovation Biome, on building a sustained business environment where innovation thrives. Dr. Kumar Mehta is the founder of Bridges Insight, a think tank focused on innovation. We also had the chance to speak with Tom Daly, whose career arc includes stops at Dell, ING, UPS, marketing agencies, and 11 years of wrestling the innovation alligator within the Coca-Cola Company leaving as a hall of fame mobile marketing exec. In this episode, we explore questions like: What is innovation? Can (and should) everybody innovate? How can everyone in the audience unleash creativity? And what does it mean for an innovation to fail? Listen in to learn why Dr. Mehta wholeheartedly rejects the concept of 'The Next Big Thing,' and what he considers the key to successful innovation (hint: he calls it "the experience delta").