TCS+ | Pinnacle CEO on how AI is going to transform SA business

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Pinnacle CEO Tim Humphreys-Davies and his management team are early adopters in South Africa of generative AI tools in the workplace.
He joins TechCentral’s TCS+ to talk about the experience, and the impact the technology is likely to have on business operations.
Pinnacle, which is one of South Africa’s top ICT distributors, is testing the technology with the aim of assisting its channel partners with the shift to AI tools and deploying these in end-user organisations.
Humphreys-Davies explains what Pinnacle’s experience of generative AI has been to date, and he shares his views on the likely impact on productivity of deploying the technology.
In the discussion, he unpacks:
• Pinnacle’s objectives in using generative AI internally;
• The company’s learnings so far;
• The challenges encountered; and
• The impediments to deploying the technology effectively, including data availability issues, the skills gap, and the risk and complexity involved.
He also discusses Pinnacle’s exclusive distribution agreement with Nvidia – whose chips are fuelling the generative AI boom – and the industries which he believes will be impacted by AI to the greatest degree.
Lastly, Humphreys-Davies explores where the technology might be going, and how he sees Pinnacle using it in the years ahead. TechCentral