E24: How to be a B2B Marketing leader – with Dave Gerhardt

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Manage episode 291908801 series 2922782
על ידי Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
(Episode Language: English) Hi Techies, On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician. So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter? Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :) Join us in this gold nugget episode because as Dave says: “No one ever went to school for B2B Marketing” Enjoy!

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