Player FM - Internet Radio Done Right
Checked 1+ y ago
הוסף לפני seven שנים
תוכן מסופק על ידי BestTechie. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי BestTechie או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !
icon Daily Deals

How to get started with creating and measuring content marketing (feat. Margie Agin)

48:59
 
שתפו
 

Manage episode 277797758 series 2102812
תוכן מסופק על ידי BestTechie. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי BestTechie או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Episode 71: Today I’m speaking with Margie Agin, founder and chief strategist at Centerboard Marketing, she helps companies develop and measure content, perform market research, and get the most from inbound and influencer marketing campaigns. We discuss what you need to know before diving into content marketing, how to find relevant content topics, and how to measure whether your content is working. Enjoy!

--- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support
  continue reading

89 פרקים

iconשתפו
 
Manage episode 277797758 series 2102812
תוכן מסופק על ידי BestTechie. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי BestTechie או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Episode 71: Today I’m speaking with Margie Agin, founder and chief strategist at Centerboard Marketing, she helps companies develop and measure content, perform market research, and get the most from inbound and influencer marketing campaigns. We discuss what you need to know before diving into content marketing, how to find relevant content topics, and how to measure whether your content is working. Enjoy!

--- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support
  continue reading

89 פרקים

All episodes

×
 
Episode 88: Today I'm speaking with Daniel Kleinman, Founder & CEO at Seaworthy Collective, a Miami-based venture studio that's building companies to regenerate the world's oceans. We discuss how regenerating is different than sustaining, why this work is so important, and what we can do as individuals. Enjoy! Topics we discussed: Why are you the right person for this job? What's the difference between regenerating and sustaining the oceans? What are the specific initiatives you're working on? How quickly can you build these startup? What's stopping us from starting today? How fast will we see results? What can WE do as individuals? What's the world look like if we don't do these things? What's your ask for the community? Daniel's Links: https://seaworthycollective.com https://twitter.com/seaworthydaniel Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 87: Today I'm speaking with Nick Mohnacky, Founder & CEO at BundleIQ, a Florida-based startup that's building an AI for the future of knowledge work. We discuss how AI can help us with work, the evolution of the Florida tech scene, and how Nick and I got started working together on the Florida Entrepreneurs Club. Enjoy! An additional programming note, the IRL event mentioned in this episode has been rescheduled due to the recent COVID-19 spike. Stay tuned for more information. Nick's Links: https://bundleiq.com https://twitter.com/mohnacky https://flent.club Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 86: Today I'm speaking with Adam Nathan , CEO at Almanac , a startup that's building the asyncOS for the future of work. We discuss what the future of work looks like, what to look for in an investor, how he thinks about pricing his product, and what Adam's thoughts are on the Miami tech scene. Enjoy! Topics we discussed: What is Almanac? Why did build it? What does the future of work look like to you? How can documents replace meetings and messages? Why can't wikis offer what you built at Almanac? What's the most difficult challenge you've faced building Almanac to date? How did you overcome it? What do you look for in investors and how do you determine if they're a good fit for you and your company? Early hires are crucial to any startup, what do you look for in those employees? How did you come up with your pricing model? Do you expect it to change ever? What do you think of the Miami tech scene? --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 85: Today I'm speaking with Lior Barhai, Co-founder & CEO at Envonics , a startup based in Miami that's helping farmers using hydroponics grow better and more sustainably with data. We discuss why these improvements in farming are necessary, how they lead to a healthier population, why he's building in Miami, and more. Enjoy! Here's the questions and topics we discussed: Who are you? What are you building? What made you want to get into ag-tech? What's the future look like without leveraging the technology you've developing? How big is this market? Why build in Miami? Best advice for an entrepreneur moving to Miami? What's been the most challenging thing you've faced in your journey so far? How'd you overcome it? Why are you the person to build Envonics? What's your ask for the community? --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 84: Today I'm speaking with Haggai Levi, CEO at SetSail, a startup that's raised $37 million and helps organizations sell better. We discuss how CEOs should be thinking about hiring post-pandemic, how companies can implement better sales strategies, his time at Google, and much more! Enjoy! Haggai's Links: https://www.setsail.co https://twitter.com/hlevi Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 83: Today I'm speaking with Bianca Peynado, Clubhouse influencer and CEO at the Roadblock Foundation, an organization dedicated to helping fight cyberbullying. We discuss her initial impressions of Clubhouse, why she thinks Clubhouse is different from other social networks, whether Clubhouse is developing the next generation of creators, and how she plans to fight cyberbullying! Enjoy! Bianca's Links: https://joinclubhouse.com/@biancapeynado https://www.instagram.com/roadblockfoundation/ https://www.instagram.com/b0nca/ https://twitter.com/bianca_peynado Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com https://flent.club/ JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 82: It was only a matter of time! Yep, today's episode is about NFTs. Today I'm speaking with Chad Knight , a digital and 3D artist who is the Director of 3D Footwear Design at Nike. We discuss his background as a 3D artist, what exactly NFTs are and how they work, plus what the future of NFTs could look like! Enjoy! Chad's Links: https://www.instagram.com/chadknight/ https://foundation.app/chadknight/fortune-teller-north-21386 https://twitter.com/chadknight Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 81: Today I'm speaking with Amanda Goetz, the founder & CEO at House of Wise, a luxury CBD brand geared towards women. We discuss how trying cannabis for the first time in our 30s changed our lives, the challenges being faced by cannabis companies, what it means to be a Wise Woman, and her upcoming move to Miami! Enjoy! Amanda's Links: Her Twitter: https://twitter.com/amandamgoetz Buy her products: https://houseofwise.co/?ref=literallyev Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 80: Today I'm speaking with Joseph Ansanelli, he's the CEO and co-founder of Gladly , a company that helps brands like Crate & Barrel, UGG, and Warby Parker improve customer service. He's also a venture partner at Greylock . We discuss what is means to provide great customer service and how companies should be thinking about their customer service experience. Plus we dive into what entrepreneurs should know about pitching and selling their companies. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 79: Today I'm speaking with Nate Elliott , he's a law student and also runs content for BillBox. We discuss the up hill struggle that is awaiting Clubhouse as more competitors emerge, including by social incumbents such as Twitter and Facebook as well as what the app looks like after the pandemic. Enjoy! Read his Twitter thread on the bear case for Clubhouse. Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 78: Today I’m talking about a new app that you may have heard of called Clubhouse. I’ll be answering important questions such as what is Clubhouse and why should you be on it? Plus, I’ll be presenting the bull case for why Clubhouse is the next big thing. Enjoy! If you have a question you'd like me to answer on the podcast, please email it to jeff@besttechie.com. Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://instagram.com/besttechie https://instagram.com/jeffweisbein https://www.besttechie.com JOIN OUR MEMBERS ONLY DISCORD: https://bt.gd/39DQJso --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 77: Today I’m talking about a topic that’s been on a lot of people’s minds the past week. Hint it involves: WallStreetBets, GameStop, AMC, and Robinhood. I’ll be discussing why this happened now and why what the hedge funds and Robinhood are doing is complete bull. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 76: I want to continue to make this podcast even better for all of you! So, going forward, in week’s where we don’t have a scheduled guest I’ll be answering questions from listeners or talking about topics near and dear to me. Today I’m answering a question from Doug, who wants to know which CMS (Content Management System) is best? If you would like to submit a question to be answered on an episode, please email jeff@besttechie.com. Jeff's Links: https://twitter.com/jeffweisbein https://twitter.com/besttechie https://www.besttechie.com Other Links mentioned: CMS: https://wordpress.org https://ghost.org https://squarespace.com https://wix.com Hosting: https://rocket.net/?ref=besttechie https://wpengine.com https://ongloat.com --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 75: Today I’m speaking with Andrew Gazdecki , serial entrepreneur and founder at MicroAcquire , a company that helps facilitate acquisitions for buyers and sellers. We discuss what he’s learned as serial entrepreneur, whether entrepreneurs should consider bundling companies, and what M&A looks like in 2021. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 74: Today I’m speaking with Jason Bade , co-founder & CEO at Pico , a company focused on helping digital media firms by providing a CRM-based platform for their audience. We discuss what the future of the digital media and content creation looks like, how creators should be thinking about business models, and why you need to own your own audience. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 73: Today I’m speaking with Jesse Chambers, founder & CEO at wrkfrce , a media company focused on educating people about the future of work. We discuss why remote work is the future for knowledge workers, how to separate your work and personal life when you work from home, and how employers will need to evolve to offer an effective remote work experience. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 72: We spoke with Avori Henderson , professional gamer and model, she recently hosted an all-female PUBG tournament that garnered more than 135k unique views and raised over $5,000 for charity. We discuss the state of the esports industry, how the pandemic has affected gaming, what it’s like to be a professional gamer, how to handle and deal with trolls, and so much more. Enjoy! More about Avori Colorado-based Avori Henderson is a model and former pageant participant turned… gamer? From a young age, she made it her goal to model professionally. Since then she has made her dream a reality and then some, taking home three titles in the Miss America Organization. In the midst of her success as a model, she began to upload her gaming abilities online and quickly gained a fan-base as a female trailblazer in that world as a full-time video game streamer and content creator. Yes, this means she plays video games for a living! Not only has she made a name for herself in the industry, but she is also a pioneer for women in the male-dominated industry of eSports. --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 71: Today I’m speaking with Margie Agin, founder and chief strategist at Centerboard Marketing , she helps companies develop and measure content, perform market research, and get the most from inbound and influencer marketing campaigns. We discuss what you need to know before diving into content marketing, how to find relevant content topics, and how to measure whether your content is working. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 70: Today I’m speaking with Kamyl Bazbaz, VP, Communications at DuckDuckGo , a search engine with a focus on privacy. We discuss how companies can be profitable without tons of user data, why privacy is crucial for the health of the internet, the difference between Google and DuckDuckGo search results, and more! Enjoy! Also a quick programming note: we’re now recording TechieBytes podcast episodes with video as well! You can watch new video episodes on BestTechie.com. Check it out and let us know what you think! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 69: Today I’m speaking with Ted Harrington, the author of the new book, Hackable: How to do Application Security Right and also Executive Partner at Independent Security Evaluators (ISE), a company made up of ethical hackers who have helped companies such as Google, Amazon, Netflix, and more fix thousands of security vulnerabilities. We discuss how both startups and established companies should think about and implement security, common security misconceptions, and what Ted is concerned about regarding the upcoming 2020 election’s security. Enjoy! Also if you haven’t yet, be sure to check out the relaunched BestTechie.com. We have a ton of great new content with much more on the way! More about Ted Ted Harrington is the author of HACKABLE: How to Do Application Security Right and the Executive Partner at Independent Security Evaluators (ISE) , the company of ethical hackers famous for hacking cars, medical devices, and password managers. He’s helped hundreds of companies fix tens of thousands of security vulnerabilities, including Google, Amazon, Microsoft, Netflix, and more. Ted has helped hundreds of companies fix tens of thousands of security vulnerabilities, including Disney, Amazon, Google, Netflix, Adobe, Warner Brothers, Qualcomm, and more. For his stewardship of security research that Wired Magazine says “wins the prize, hands down,” Ted has been named both Executive of the Year by the American Business Awards and an SD Metro 40 Under 40 entrepreneur. He leads a team that started and organizes IoT Village, an event whose hacking contest is a three-time DEFCON Black Badge winner, representing the discovery of more than 300 zero-day vulnerabilities (and counting). --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 68: Today I’m speaking with Jonathan Skogmo, Founder & CEO at Jukin Media , the company that buys up viral videos. We discuss the why Jonathan decided to start the company, how Jukin Media decides which videos it wants to purchase, and what he thinks of TikTok and Quibi. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 67: Welcome back! Today I’m speaking with Jorge Perdomo, co-founder at goTenna and also the designer behind the art installation The Fluffy Cloud which has made appearances at multiple festivals including Burning Man. We discuss the challenges surrounding starting a hardware company, what people can do to increase their marketability in the workforce, and what it’s like to attend Burning Man. Enjoy! More information about Jorge As the Inventor, Co-founder and Chief Technology Officer of goTenna - the world’s leading mobile decentralized off-grid communications system for smartphones - Jorge knows the entrepreneurial journey well. Jorge brought the project from concept to market in six years, during the course of which, he designed and released 10 different critically-acclaimed hardware and software products. The uniquely broad experience Jorge gained at goTenna allows him the ability to speak on just about every class of tech company; from mobile apps to servers and of course, the unique intricacies of hardware development itself. “Hardware is the double-black diamond of tech startups,” says Jorge, “Unlike software-only companies where a bug can be patched with the click of a button, hardware tech is a high stakes game where a single mistake can cost months of delays and hundreds of thousands of dollars. This is in addition to still having to do all the typical software tasks. It was an incredible challenge that allowed me to gain perspective on just about every facet of technology development and startups in general.” --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 66: We spoke with Mike Morris , CEO at Topcoder , a crowdsourcing company with a global community of designers, developers, data scientists, and competitive programmers. We discuss how to cultivate a community, the benefits of crowdsourcing, how soon until we see quantum computing at scale, and why Mike believes the gig/passion economy is the future of work. Enjoy! Also, a quick programming note: We’ll be taking a few weeks off from TechieBytes, but fear not, we’ll be back soon with more awesome interviews. So stay tuned and stay safe out there! We’re looking for new podcast sponsors, if you’re interested in sponsoring TechieBytes, please get in touch . --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 65: We spoke with Mike Cessario , Co-founder & CEO at Liquid Death , a company that helps you murder your thirst and save the environment with its canned mountain water at the same time. We discuss how important marketing is for companies selling commodities, why plastic is even more terrible for the environment than you may have realized, and how he plans to ramp up distribution. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 64: We spoke with Mada Seghete , co-founder and Head of Market Development at Branch , a company that helps app developers increase customer acquisition, revenue, and engagement. We discuss the best ways to promote your app, whether or not you should spend time on App Store optimization, and how to be a good corporate data citizen. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 63: We spoke with Karim Lakhani , Professor at Harvard Business School and co-author of the new book: Competing In The Age of AI . We discuss how AI is disrupting all kinds of businesses, how companies should think about implementing AI, and the rise of the AI factory. Enjoy! More about Karim Karim Lakhani is the Charles E. Wilson Professor of Business Administration and the Dorothy and Michael Hintze Fellow at the Harvard Business School. He is the founder and co-director of the Laboratory for Innovation Science at Harvard, the principal investigator of the NASA Tournament Laboratory at the Harvard Institute for Quantitative Social Science, and the faculty co-founder of the Harvard Business School Digital Initiative. He specializes in technology management and innovation. His research examines crowd-based innovation models and the digital transformation of companies and industries. Lakhani is known for his pioneering scholarship on how communities and contests can be designed and managed to achieve innovative outcomes. He has partnered with NASA, Topcoder, and the Harvard Medical School to conduct field experiments on the design of crowd innovation programs. His research on digital transformation has shown the importance of data and analytics as drivers of business and operating model transformation and source of competitive advantage. He serves on the Board of Directors of Mozilla Corporation and Local Motors. --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 62: We spoke with Eyal Feldman, co-founder & CEO of Stampli , a company that makes it easier and faster to get your invoices paid. We discuss how Stampli can benefit your business, how Eyal is managing his team during the Coronavirus outbreak, and why startups should focus on the mid-market before the enterprise. Enjoy! More about Eyal Eyal Feldman, founder and CEO of Stampli, an AI-based platform that streamlines the accounts payable process and reduces the time spent chasing invoice approvals by 5X. Stampli, whose customers include Revolve, Purple Mattress, GrubHub and TechStars, processes more than $13B in invoices annually. Eyal has had an interesting global tech path – from getting his MBA at Solvay Brussels to working at Colgate-Palmolive uniting all subsidiaries under one SAP ERP to building the Documentum business in Israel for Ness. He is now CEO of Stampli. He has a lot to say about a non-traditional path and some great advice. --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 61: We spoke with Chrys Bader , co-founder of Ikaria , a company focused on building the next generation of social apps. Chrys was also a co-founder at Secret, a social app that encouraged anonymity which ended up shutting down in 2015 despite raising $36 million in funding. We discuss Chrys’ time at Secret and what he learned from it, what the next generation of social apps needs to consider, whether or not he would sell to Facebook, and more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 60: We spoke with Bill Demas, CEO of Conviva , a company that offers streaming media intelligence and analytics. We discuss the ongoing streaming wars playing out amongst Netflix, Disney, Amazon, WarnerMedia, and others and what it means for consumers, his views on when it’s time for a startup to hire a professional CEO, and more. Enjoy! Bill Demas, CEO of Conviva, a company that provides media industry giants, including CBS, HBO, Hulu and WarnerMedia, streaming media intelligence and analytics. Conviva has a global footprint of more than 150 billion streams per year across three billion applications streaming on devices. Bill is a four-time CEO, startup mentor and angel investor. In the past, Bill was CEO of Shopkick as well as Turn and held executive roles at Yahoo!, Overture and Microsoft. Throughout his 25-year career, Bill has successfully scaled dozens of software companies – usually while simultaneously serving as a mentor, coach, board member, board director and venture partner. He has also been recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs. --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Episode 59: We spoke with Terry Jones , founder of Travelocity.com and founding chairman at Kayak.com. We discuss the early days of Travelocity, why Terry got back into travel tech with Kayak, and how traditional companies can compete with newer, more agile startups. Enjoy! Terry Jones was the founder of Travelocity.com and founding chairman of Kayak.com, is author of the new book Disruption OFF: The Technological Disruption Coming for Your Company and What to Do About It. For the last 15 years he’s been speaking and consulting with companies on innovation and disruption. Jones began his career as a travel agent, jumped to two startups and then spent 20 years at American Airlines, serving in a variety of management positions including Chief Information Officer. While at American he led the team that created Travelocity.com, served as CEO for six years, and took the company public. After Travelocity he served as Chairman of Kayak for seven years until it was sold to Priceline for $1.8 billion. --- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support…
 
Loading …

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

 

icon Daily Deals
icon Daily Deals
icon Daily Deals

מדריך עזר מהיר

האזן לתוכנית הזו בזמן שאתה חוקר
הפעלה