S2 E6 (Part 1) | Courtside Commerce - Josh Briggs (Stadium Essentials)

That Sports Merch Podcast

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In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.
Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.
In the first part of this episode we cover;

• the journey from touring the world with music artists to his dream hometown job
• running a 2-team venue and the challenges that brings
• managing the team to run 200+ events a year
• working up to 2-years ahead with forecasting & planning
• the varying dynamics of US & UK sports merchandising and the fan cultural differences
• starting to build out women's-specific team collections
• the marketing power of getting product on the athlete

... and so much more!

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Host: Lee Hyde
Co-Host: Matt Hudson