Letter to Entrepreneurs

The 21st Century Business

The fact that we have been taught about option A and B or contingency planning, we approach business like its a lottery. In entrepreneurship there is no lottery, you just have to be all in or all out. This is not a seasonal business call to make money based on an ongoing trend. We create the trend, we control the trend, we innovate the trend, we keep the trend trending through dynamics. I have a disposition of approaching entrepreneurship being a career as the last option. There will be no other time, no other business, no other entrepreneur can deliver this value like you. It has to be you. You have to be the choice. Until you get to the point that this entrepreneurship endeavor you are into is your last option, then and only then you will give it what it needs to survive.

Q. Would you let it die or would you rather preserve it? Remember that every brand is a life. As it starts, it is a baby, how would you take care of a child until that child gains independence and can be responsible for his/herself without you?

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