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Why ABM Isn't Just For The Big Guys
Manage episode 291290905 series 2901019
תוכן מסופק על ידי James Rostance. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי James Rostance או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns.
But small teams should not be dissuaded if the prize is big enough!
The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your money in a much more targeted way?
This also aligns perfectly with the drive to make B2B marcomms more personalised and authentic.
Particularly for small companies where rapid growth is the stated goal, an ABM strategy which is tailored for making the best use of comparatively limited resources is not just smart but borderline GENIUS when you realise the full potential of what you can achieve.
This week LIVE from Newbury, UK with Helen Brown!
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
⏯ ⏯ Previous Episodes: https://The414.net
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
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