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Courtroom Showdowns & Shady Apps: This Week in AdTech
Manage episode 499080445 series 3678306
תוכן מסופק על ידי AdCoach. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי AdCoach או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
OpenX antitrust lawsuit against Google
OpenX filed suit in August 2025, accusing Google of leveraging its 56 percent market share in search and video ads to suppress competition and innovation within the $200 billion programmatic ecosystem.
Programmatic advertising and CTV partnership
To counteract competitive pressures, OpenX has partnered with Magnite to strengthen its supply-side platform in Connected TV, a channel now accounting for roughly one-quarter of video ad spend.
Decline of traditional CPM and rise of AI retargeting
Jaysen Gillespie of RTB House highlights that CPM yields are falling, while AI-driven smart retargeting—referrals to publisher sites grew 25× from H1 2024 to H1 2025—is driving more personalized engagement.
Ad fraud risks in app marketplaces
A joint report from The Hacker News and Infoblox reveals that the VexTrio syndicate uses fake VPN and spam-blocker apps—each charging $14.99 weekly—to defraud millions of users, exposing gaps in Apple’s and Google’s app-store defenses.
For more information visit: https://adcoach.app/podcast/
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