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Gen X: The Hidden Buying Power of the Middle Child Generation
Manage episode 506699913 series 3587192
תוכן מסופק על ידי Script Marketing. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Script Marketing או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Gen X may not be trending on TikTok, but they’re quietly driving one of the biggest spending waves in home improvement — and they’re wildly overlooked in most marketing strategies.
In this episode of The Affluent Buyer Script, Katy Doss breaks down why Gen X is your secret weapon if you sell luxury outdoor products or services. We’ll talk about who they are, what motivates them, how they make buying decisions, and — most importantly — how to actually reach them.
You’ll learn:
- Why Gen X is about to surpass Boomers in wealth
- What kind of messaging resonates (and what totally turns them off)
- The best platforms and timing for your campaigns
- Real-world examples of nostalgia-driven messaging that works
- Tactical ways to build trust, credibility, and long-term loyalty
If you’ve been focusing all your efforts on Millennials or Boomers, this episode will make you rethink your entire strategy.
Because Gen X isn’t waiting — they’re ready to buy. You just need to show up.
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