#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake

The Agile Brand™ with Greg Kihlström

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2M ago 32:00

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Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal.

To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake.

Resources

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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