#524: Gary Vaynerchuk on capturing and leveraging consumer attention

The Agile Brand™ with Greg Kihlström

When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book— his seventh—called “Day Trading Attention” and we’re going to talk about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising.

Resources

Learn more about Day Trading Attention by Gary Vaynerchuk: https://garyvaynerchuk.com/attention/

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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