#536: Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business

The Agile Brand™ with Greg Kihlström

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub.

Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change gradually can be key. Returning to the show today is Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business, who will share insights into making big changes one step at a time within a large enterprise setting.

ABOUT TOMMI MARSANS

Tommi has over three decades of marketing technology experience, with a focus on enabling marketing through alignment of technology and strategy.

She is highly skilled in effectively collaborating across the organization to drive transformation and innovation by leveraging marketing technology to drive marketing and sales business strategies.

She is currently the lead for Pega decisioning for Verizon Business Group and has developed a dynamic customer responsive solution called Compass for customer retention and My Solutions for customer growth across digital, sales, and retail channels. She has won several awards for innovative uses of technology including Best in Class and B2B Customer Loyalty awards from The Loyalty 360 group, a SAMMY for User Experience Optimization in 2022 and 2023, and finally the PegaWorld iNspire Impact award. In addition, she has been asked to speak several times to the marketing industry on subjects as diverse as leveraging Big Data to ethical use of AI &ML.

Previously Tommi has held executive roles as a VP of Marketing at a regional marketing company and Executive Director of Marketing Operations at Sallie Mae.

She is also founder of the Force Multiplier Foundation, a charity dedicated to bringing help to those in need. Recently Tommi was selected to be a Crew Captain for the Pre-Leader Academy at Verizon to develop emerging leaders across the organization.

She is also an avid fan of Sci-Fi (Marvel and Star Wars primarily) and has a vast collection of movie memorabilia.

RESOURCES

Verizon Business website: https://www.verizon.com/business/

Pega website: https://www.pega.com

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