#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext

The Agile Brand™ with Greg Kihlström

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers and retailers?

Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights into the 2024 holiday shopping season based on early Black Friday weekend data and what these trends tell us about the shifting consumer behavior landscape. From the rise of intentional spending to the evolving importance of integrating online and offline strategies, Joe will help give us a clearer picture of the holiday retail outlook.

Joe Shasteen is the Global Manager of Advanced Analytics at RetailNext, where he's been for over seven years. Using Retail Labs, Joe and the Advanced Analytics team at RetailNext help retailers understand in-store shopper behavior. This leads to the testing and design of the impact of in-store changes, ultimately improving the shopper's experience.

Resources

RetailNext website: https://www.retailnext.net

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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