#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators?

Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand.
Today, we're going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I'd like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce. Devin, welcome to the show!
About Devin Kunysz
Devin Kunysz on LinkedIn: https://www.linkedin.com/in/devinkunysz/
Resources
Salesforce: https://www.salesforce.com
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