#751: Traject Data CEO Rochelle Thielen on the role of data in retail

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?

Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.

Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition.
To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data.
About Rochelle Thielen
Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.
Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/
Resources
Traject Data: https://www.trajectdata.com
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