Alaska searches for light in winter

The Air Show

Alaska Airlines is on a mission to do something about its dark, dismal winters (and no, we're not just talking about this past winter's foibles). The airline has been trying to figure out a profitable winter strategy that works for its West Coast-heavy network since its very gloomy 2023 Q1. Brian Sumers, Jon Ostrower and Brett Snyder discuss the new routes the airline announced this week, and what it forecasts for the U.S.'s fifth largest airline.
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