Episode 15: The Power of Social Media | Why Facebook Is Just So Addicting

The Alanis Business Academy Podcast: Business Education for Everyone Else | Matthew Alanis

According to the International Data Corporation (IDC), we access Facebook about 14 times per day. Why has Facebook become such a prominent part of our lives? And can B.F. Skinner's "Skinner Box" experiments explain our infatuation and addiction to social media? In this episode from Alanis Business Academy, learn about the fixed and variable-ratio schedules of reinforcement and how they just might be the cause of our love of social media, email, and even gambling.