Beware of Meta Changing Your Ad Settings On You

The Art of Online Business

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way.

• Get 1:1 Meta Ads Coaching from me!
• Watch the episode here.

I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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פרקים

1. Beware of Meta's Ad Enhancements (00:00:00)

2. Avoid Meta's Ad Targeting Pitfalls (00:04:21)