#46 Why Knowing Why Leads to Profitable, Impactful Courses

The Art of Online Course Creation

Have you ever sat through a lesson and wondered, “Why am I even learning this?”

If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why.

In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading with purpose isn’t just a nice touch, but the difference between students who finish your course and students who check out halfway through.

You’ll hear:

• A personal story about an adult learner whose simple question revealed a hidden gap in course design.
• Why explaining the “why” first transforms attention, retention, and real-world application.
• How to connect each lesson to a bigger outcome so students stay motivated from start to finish.
• Practical strategies to keep purpose alive throughout your teaching, not just at the introduction.

If your students have ever seemed distracted, disengaged, or unmotivated, this episode will give you a fresh lens on how to spark their focus, help them remember what you taught, and, most importantly, move them into action.

🎧 Listen now to discover how starting with “why” can turn your course from information overload into a transformational learning experience.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
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