Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell

The Art of Online Course Creation

In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from her experience in building and scaling an online course that teaches others how to write and sell quilt patterns.

Tune in to Hear:

1. Creating an Online Course: Elizabeth explains how taking a well-crafted course herself inspired her to create her own online course. She discusses the value of learning from others and finding a niche no one else was teaching.
2. First Launch Fears and Strategies: Elizabeth reflects on her initial fears of launching her first course and shares her strategy for overcoming them. She offers practical advice for anyone worried about launching to “crickets” and suggests starting small to test interest and get feedback.
3. Building Credibility and Audience: A major factor in Elizabeth's success was building a strong audience before launching. She highlights the importance of consistency, cross-promotion, and collaboration in establishing trust and engagement.
4. Revamping a Successful Course: Elizabeth talks about why she chose to revamp her course after three successful launches. She and Shannon discuss the value of continuously improving course content and focusing on the student experience.
5. High-Touch Learning and Scaling: Elizabeth explains her unique approach to maintaining a high-touch experience by leveraging alumni to mentor new students. This strategy allows her to scale while ensuring personalized support.
6. Advice for Course Creators: Elizabeth offers key advice for new course creators: prove your concept, become an expert, and focus on quality. For those with existing courses, she emphasizes continuous improvement and seeking external feedback.

Whether you're an aspiring course creator or an established entrepreneur looking to refine your approach, Elizabeth's journey and insights are a goldmine of practical advice and inspiration. Her genuine care for her students’ success and her strategic mindset for growth make this episode a must-listen for anyone serious about online course creation.

Resources and Links:

• Elizabeth Chappell's Podcast: Craft to Career
• Elizabeth Chappell's Website: www.quilterscandy.com
• Elizabeth on Instagram: @quilters_candy
• Learn more about how to work with Shannon at www.shannonlboyer.com

Tune in to hear Elizabeth’s full story and her secrets to building a successful and impactful online course business!

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