Kimi Kato (Project Asteri)

The Arwen Lewis Show

Kimi Kato is the CEO / founder of a music company, Project Asteri, Inc, a boutique label service company based in Los Angeles, CA. Specializing in comprehensive label services, Project Asteri, Inc. assists independent artists and labels in obtaining distribution and exposure in the US, Japan and Korea. The company is leading a music export project for Japanese artists, in collaboration with the Agency of Cultural Affairs, Government of Japan.

Additionally, Kimi is currently the co-host for the weekly radio show “The Kimi Kato Show”.

www.projectasteri.com

Prior to establishing Project Asteri Inc., (est. Jan 2020) Kimi was a Board member at Universal Music LLC. in Japan, responsible for managing their International division for almost a decade. (Jan 2007 - Dec 2015) He was also the Managing Director for Virgin Music, a domestic label consisting of 3 labels - Delicious Deli Records, Virgin Records, and Def Jam Recordings (Jan 2008 - June 2016) - managing all areas of A&R, marketing, and promotion to signing, developing, and breaking artists in Japan. He has supported the recording careers of many new and well-established major domestic artists. Kimi also successfully launched international artists such as Ariana Grande, Black Eyed Peas, Carley Rae Jepsen, Hoobastank, Jack Johnson, Justin Bieber, Lady Gaga, Sum 41, Taylor Swift, and many more and has worked with many established artists such as Bon Jovi, Bryan Adams, Mariah Carey, and U2, to name but a few.

Subsequently, Kimi joined Avex in 2016 as Corporate Executive, in-line with the launch of Avex International Inc. to build its International businesses overseeing artist signings, content acquisitions, licensing, and distribution in and out of Japan. As Avex’s multi-rights representative in the US, he was responsible for creating business opportunities in Japan for global artists such as Bruno Mars.

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