EP2: Transitioning from the Corporate World to Entrepreneurship with Hope Mikal

The Automatic Entrepreneur

My guest today is Hope Mikal, Owner/Founder of Unicorn Marketing Co which started in December 2020 and has continued to grow impressively to today. Hope works with small businesses and helps them with Marketing, Branding, and Social Media.
Previously, Hope worked in the corporate world with different businesses in the Creative Industry and also startups in film production, event planning and more.
What you will Hear/Learn
[0:43] Hope’s Intro.
[3:45] Find out how Hope managed to switch from a corporate job to entrepreneurship while still working on a part-time basis.
[6:25] Kasey and Hope discuss their experience of switching to entrepreneurship.
[9:43] Hope shares how she is able to run the business while still holding a part-time job.
[11:22] Kasey and Hope share their self-care routine.
[15:58] A preview into Hope’s business; how she establishes relationships with potential clients, her target clients, her pricing policies, challenges she faces as a female entrepreneur.
[24:45] Why entrepreneurs need to choose their clients wisely.
[28:47 ]Tools that Hope uses to automate her business.
Connect with Hope
Instagram: @hellounicornmarketing
Tiktok : @unicornmarketingco
Website : https://unicornmarketingco.ca/