Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR Solutions
Manage episode 362223738 series 3422484
In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales.
Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.
You can follow Linda on LinkedIn at https://www.linkedin.com/in/lindafanaras/ and Millennium agency at https://www.linkedin.com/company/millagency/.
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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