Episode 992 – The Anatomy of Trust

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials.

One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information was distributed via free-to-access websites and apps. This was described as paywall and non-paywall media. I never really thought about that but it makes sense.

It becomes a matter of trust. Voters trusted without needing journalistic and regulatory confirmation that the information was accurate or even true. That works for elections, but you cannot take trust that lightly in business.

Like a human body, trust is a complex system with some essential parts, needs, and truths. It has a brain, digestive system, lungs, and a heart.

The body is a system, and the brain, the stomach, the lungs, and the heart all need each other for the body to function and survive.

Trust in business is the same thing. It takes thinking, seeing, and feeling to ensure your business relationships are built on respect and trust. They need to be fed with consistent quality information, thought leadership, and a dash of advice. You must constantly breathe new life into relationships while expelling the negative. It also takes heart to feel and empathize with how a relationship is mutually beneficial and not merely transactional.