Jess Brooks’ Case Study Training Experience as a Copywriter

The Basic B: SEO, Storytelling, & Social Proof

📲 Text me! (Seriously—just click this)

UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess.

“I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?”

The rest is history. (And is called The Case Study Training Program.) If you’re curious about offering DFY case studies as a copywriter—press play now to hear about it from Jess!
With this episode you’ll be able to:

• Learn which case study resource is Jess' favorite.
• Discover how to use case studies on sales pages (2 examples).
• Learn how Jess wrote a case study in less than 1 week!
• Uncover why case studies are the ultimate show note tell.

Related Episodes:
Mindi's episode
Ashleigh's episode
Dallas' episode
Everything You Need to Know About the Training
Connect w/ Jess:
Instagram
Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Join the waitlist for SEO & Grow 🌱 — the group coaching program for CEO's who want to monetize their magic & stop giving all their precious time to the algorithm!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.
Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)
🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.