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We live in the age of boycotts. But which ones work?
Manage episode 418349168 series 2348436
We're in the middle of a month in which thousands of Canadians have sworn to boycott any store or product produced by Loblaw Companies Ltd. That includes an awful lot of stores and products, and would require some severe changing of habits. Which is why it probably won't work.
It seems that every week we're encouraged to boycott something, but how many of these protests actually result in change from the targeted company, any why? What should Canadians who want to encourage companies like Loblaw to change their strategies actually do to get some traction? And what should boycott organizers aim for to encourage the maximum number of people to join in?
GUEST: François Neville, Associate Professor of Strategic Management at McMaster University’s DeGroote School of Business
We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:
Through email at hello@thebigstorypodcast.ca
Or by calling 416-935-5935 and leaving us a voicemail
1505 פרקים
Manage episode 418349168 series 2348436
We're in the middle of a month in which thousands of Canadians have sworn to boycott any store or product produced by Loblaw Companies Ltd. That includes an awful lot of stores and products, and would require some severe changing of habits. Which is why it probably won't work.
It seems that every week we're encouraged to boycott something, but how many of these protests actually result in change from the targeted company, any why? What should Canadians who want to encourage companies like Loblaw to change their strategies actually do to get some traction? And what should boycott organizers aim for to encourage the maximum number of people to join in?
GUEST: François Neville, Associate Professor of Strategic Management at McMaster University’s DeGroote School of Business
We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:
Through email at hello@thebigstorypodcast.ca
Or by calling 416-935-5935 and leaving us a voicemail
1505 פרקים
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