Episode 78: Video in Business Benchmark Report & Prepping for Sales Calls

The Black Line Between Sales & Marketing

Vidyard put out their 2021 Video in Business Benchmark Report and although it isn’t a “State of” report officially, it’s referenced as one in their promotion of the report. We won’t be going through everything like our other report reviews because the information is overwhelming and it’s hard to find out what to do with the information.

Question of the Episode: What's the most important thing you can do to prepare for a sales call?
Takeaways:

• Mike - Read the benchmark reports (or any reports) with some skepticism. Don't let all your decisions be formed from these reports; avoid the silver bullet.
• Doug - Play your game. Games work because of rules. There are things you're going to want to jump on. If you don't know what your game is, everything will overwhelm you. As you dial your game in, it'll open up opportunities.

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And if you want to watch the video recording of this episode, you can do so at
https://blog.imaginellc.com/theblackline/video-benchmark-report and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.