Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption

the brAIn - real AI intelligence for media & entertainment

Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms.
In this episode, Peter flags a potential expansive new front in the generative AI copyright legal wars that proliferate in the courts. Brands may soon find themselves swept up into that toxic mix with arguments of secondary liability and vicarious infringement. And that legal risk -- using Sora and other genAI tools -- slows adoption (and demands a consent and compensation solution for copyright holders). Peter also gives the week's Top 10 generative AI headlines that impacted the world of media and entertainment, and also gives an overall update on the key copyright infringement cases currently in the courts (and why they matter).

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