Nailing Customer Acquisition with Patrick Backman of MariaDB and OpenOcean

The Business of Open Source

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תוכן מסופק על ידי Emily Omier. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Emily Omier או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Tinfoil Swans

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Antoni Porowski and the Right Time to Leave a Party 46:55

לפני 10 ימים46:55

הפעל מאוחר יותר

רשימות

לייק

אהבתי

46:55

"Queer Eye" and "No Taste Like Home" star Antoni Porowski joins Tinfoil Swans live at the Food & Wine Classic in Aspen for a heartfelt and humorous conversation about identity, vulnerability, and finding meaning through food. He opens up about his path from actor and caterer to TV host and storyteller, the emotional layers of cooking, navigating fame, and the gentle art of knowing when to leave the party. Along the way, he shares reflections on therapy, self-care, family dynamics — and what turning 40 taught him. Sponsor: Old Fitzgerald® Kentucky Straight Bourbon Whiskey. Bardstown, KY. 50% Alc./Vol. Think Wisely. Drink Wisely. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

לפני שנה 36:17

MP3•בית הפרקים

I went with Patrick Backman, general partner at OpenOcean and co-founder of MariaDB, because it’s a little more in my lane. (The conversation with Brian Fox will have to wait for next week!).

One of the main things we discussed was the relationship between the MariaDB foundation and the MariaDB company. Including:

Why they decided to put MariaDB open source in a foundation, and why they created a separate foundation instead of putting it in an existing foundation
The relationship between MariaDB foundation and company today, including the financial relationship

MariaDB was founded by the founders (and some key employees) at MySQL; we also discussed the lessons learned at MySQL that the team then applied at MariaDB. And we talked about customer acquisition, one of the things that Patrick thinks the team had learned at MySQL and therefore had pretty well figured it out at MariaDB.

Patrick’s co-founder Monty Widenius is one of the speakers at Open Source Founders Summit — if you want to go into more details on with the lessons from MySQL and MariaDB, as well as lessons from being an investor at OpenOcean, join us in Paris May 27th and 28th at Open source Founders Summit.

263 פרקים

#Tech #Entrepreneur #Business #Emily Omier #End User Stories #Real World #Open Source #Open Source Startup #Founder Stories

The Business of Open Source

Nailing Customer Acquisition with Patrick Backman of MariaDB and OpenOcean

The Business of Open Source

17 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

I went with Patrick Backman, general partner at OpenOcean and co-founder of MariaDB, because it’s a little more in my lane. (The conversation with Brian Fox will have to wait for next week!).

One of the main things we discussed was the relationship between the MariaDB foundation and the MariaDB company. Including:

Why they decided to put MariaDB open source in a foundation, and why they created a separate foundation instead of putting it in an existing foundation
The relationship between MariaDB foundation and company today, including the financial relationship

263 פרקים

#Tech #Entrepreneur #Business #Emily Omier #End User Stories #Real World #Open Source #Open Source Startup #Founder Stories

כל הפרקים

The Business of Open Source

1
Build for Dual Audiences with Pablo Ruiz-Muzquiz 39:31

לפני 6 weeks39:31

39:31

This week on The Business of Open Source, I spoke with Pablo Ruiz-Muzquiz , CEO and co-founder of Penpot. We started out by talking about the transition from services company to product company, how they decided to pivot to building a product company and when they made the decision to go all-in on the product. Perhaps the most interesting part of the conversation is the discussion of the business model. It’s almost like open core in reverse. Penpot open source is fully featured and very flexible; but there’s a separate product available for business stakeholders to control how Penpot is used in their organizations. So when you need gouvernance and control, you should pay for the additional product to control Penpot usage in your organization. But if you don’t need to limit how Penpot is used at all, you (and everyone else in your organization) can use the open source version without the additional controls. We also talked about dual audiences. Penpot has to appeal to designers and developers, and building something (and ultimately marketing/selling it) that has to appeal to two very different stakeholders. We talked about how the company manages that balance, and why they want to have more developers using Penpot than designers. We talked a bit about Open Source Founders Summit as well. If you’re interested in learning from other founders and leaders in open source companies, join us at Open Source Founders Summit in Paris!…

The Business of Open Source

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Managing community contributors with Alya Abbott 36:23

לפני 7 weeks36:23

36:23

This week on The Business of Open Source I talked with Alya Abbott , COO of Zulip , about managing community contributors. This is a hot topic for open source companies — and for that matter, open source projects in general, including those that aren’t being monetized in any way. It’s a bit of a third rail in the open source ecosystem to suggest that there’s a downside to community contributions, but there undoubtably is. At Zulip, they think about the contribution process as a product. They think about the contributor experience and making it as easy as possible for new contributors to get started. They even did user experience testing on the developer experience for contributors — and made changes as a result. And why does this even matter? Because when it’s done right, community contributors can end up increasing your development velocity. Especially on things like integrations, the community contributors can really push things forward. There’s much more to this episode, so check it out! And if you’d like more content about open source companies, or if you’re the leader of an open source company, join the mailing list for Open Source Founders Summit.…

The Business of Open Source

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Building a Dual Growth Flywheel at GitLab with Nick Veenhof 36:17

לפני 8 weeks36:17

36:17

This week on The Business of Open Source, I spoke with Nick Veenhof, Director of Contributor Success at GitLab. GitLab has probably the most well-articulated open source strategy out there, and we talked about the two main prongs of that strategy, the co-create strategy and the dual flywheel strategy. We also talked about incentivizing individuals versus incentivizing companies and how to build recognition system as part of the way to encourage people to contribute. We also talked about how to make sure that contributing is accessible — thinking about the “time to success” for contributors in a similar way as how you would think about time to value for software users. The dual flywheel strategy This strategy is based on the idea that as an open source company you want to simultaneously push growth in your open source user base and your customer base, and that the two should reinforce each other. The co-create strategy The co-create strategy involves encouraging paying customers to contribute to the open source project. In other words, customers who are already paying are encouraged to also invest engineering resources to improve the product. Nick said that this has obvious benefits for GitLab, but it also has benefits for the customers. They end up with a much better understanding of the product, and end up getting more out of the product then they would otherwise. If you want to learn more, I highly recommend having a look at the GitLab Handbook, particularly the section on strategy. And if you want more information about working with me, check out the options here.…

The Business of Open Source

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Solving Universal, Persistant Problems with David Aronchick 45:47

לפני 9 weeks45:47

45:47

This week on The Business of Open Source, I spoke with David Aronchick , CEO and founder of Expanso , about luck and timing, building into universal truths and the reasons for Kubernetes’ success. Before David founded Expanso (which is behind the project Bacalhau ), he was the first non-founding PM on the Kubernetes project, and we kicked off by talking a bit about what made Kubernetes so successful… and you probably can guess that it didn’t have to do with having the most awesome technology. A big part of it was that it was the right time and a number of factors in the larger ecosystem were aligned in favor of making Kubernetes a success. It comes down to luck and building to where the puck is going… so how do you know where the puck is going to be a year from now? David talks about selling into basic truths. If you’re pegged to a specific technology, you’re putting yourself at huge risk. But if you are solving a problem that has always been a problem and is likely to continue to be a problem, you are more likely to be successful. We also talked about Adam Jacob’s talk on building a business around open source that he gave at KubeCon Salt Lake City, which you should definitely listen to. Adam Jacob also came on this podcast a year ago, and you should also listen to the episode he did. Lastly, we talked about how hard GTM is, and how David would invest way more into GTM, starting much earlier, if he could start over again. David was at Open Source Founders Summit this year, and you should come next year too!…

The Business of Open Source

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David and Goliath in the CMS Market with Thomas Schedler 35:31

לפני 11 weeks35:31

35:31

This week on The Business of Open Source, I spoke with Thomas Schedler , co-founder and CEO of Sulu . Sulu is a small, bootstrapped company that spun out of an agency; Thomas was recommended by someone to me as a guest, but when I first reached out to him he was skeptical about coming on the show because he wasn’t sure he was a good fit. But there’s a bunch to learn from this episode! Spinning out from an agency —> in my experience, one of the most common ways for open source companies to be bootstrapped, or even to be go on to raise venture capital, is to start out as a web development agency that uses a lot of open source tools. They are working on moving away from services and getting more revenue from the product; and Thomas talked about the advantages that they get from providing both services and developing a product-based business strategy. The CMS market is crowded! And everyone is open source, so being an open source company doesn’t differentiate the product at all. So how does Sulu differentiate itself in the market? Thomas talked about it. I loved that Thomas talked about how important opinions and technology choices are in differentiating themselves on the market. I also loved that Thomas talked about keeping some things out of the product as a way to differentiate themselves from others. Sometimes more features can deliver less value to users. How being small can allow you to move quicker, and that gives Sulu and advantage over the huge players in the CMS market. Why differentiation and knowing your niche is so important when you’re a small company competing again large players. Do you need to differentiate yourself in a crowded market? You might want to work with me.…

The Business of Open Source

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Open Source Firmware for EV Charging Stations with Marco Möller 33:57

לפני 13 weeks33:57

33:57

This week on The Business of Open Source I spoke with Marco Möller , CEO and co-founder of Pionix . This was a fabulous conversation about a company that’s in a very different market from the usual open source company: They make firmware for EV charging stations, and are behind the EVerest project, which is part of LF Energy. So who is part of the community open source projects that are so connected to hardware? Here’s what we talked about. There aren’t many hobbyists in the community — but there are a lot of people who have professional interests in the electric vehicle industry. EVerest doesn’t focus on what Marco considers “personal” or “hobbiest” features. This was a great discussion about how understanding the target market, including for the project, leads to different feature decisions. How does Pionix money? It doesn’t yet :), but we talked about various plans the company has for monetization in the future. How being involved with the LF Energy has helped build trust, which is very important for a company that is only going to be selling to large companies and governments. Why Marco thinks that the huge vision he has for creating firmware for EV charging stations is only possible with open source, and how he makes sure that he’s able to fund the large mission without hurting the community. The balancing act with getting investors who specialize in the energy market but who don’t have experience with open source Struggling with positioning your project or figuring out how to best monetize? You might want to work with me.…

The Business of Open Source

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AI-generated Code Copied from Open Source with Julian Coccia 35:50

לפני 14 weeks35:50

35:50

This week on The Business of Open Source, I spoke with Julian Coccia , CTO of ScanOSS , about selling access to data while making open source software. Of course, we also talked about being an open source company that is also deep in the open source world, helping companies understand their reliance on open source code and how open source is used in their codebase. Several things that we talked about: AI and open source code. This is a topic that’s slightly tangential to business, but very interesting to me. If you’re using an AI code generator, you are almost certainly putting verbatim copies of open source code into your codebase, but without realizing you’re doing so and without any understanding of the license requirements. This is a huge compliance risk. 2% of code generated by AI is a verbatim copy of open source code. How the biggest challenges isn’t necessarily monetizing, but getting visibility into the sales funnel. It can feel random and sudden; a company appears out of nowhere ready to sign a contract because they’ve been using the open source project for months. This is the last week to get tickets for Open Source Founders Summit , so if you want to join other leaders of open source companies May 19th and 20th in Paris, get your tickets now!…

The Business of Open Source

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How to be Successful when Donating a Project to the CNCF with Liz Rice 40:25

לפני 15 weeks40:25

40:25

Today on The Business of Open Source I spoke with Liz Rice , Chief Open Source Officer at Isovalent , which is now part of Cisco. We addressed two subjects: How to be successful as a company that donates their project to the CNCF, and the story of Isovalent’s acquisition by Cisco and the role open source played in that acquisition. We talked about: Trademarks. This is a very important part of what you donate when you donate a project to the CNCF (or other foundations). We talked about what you can and can not do with the name and logo of “your” project when it becomes part of the CNCF, and what that means for the competitive landscape you’re a part of. How to best take advantage of the marketing benefits that being part of the CNCF brings. How to create a link between the CNCF project and the company that donated it. The role that Cilium and eBPF played in Isovalent’s acquisition by Cisco. Why Isovalent’s relationship with open source is valuable to Cisco in and of itself. How open source companies can increase the likelihood that they’ll be able to continue investing in open source post-acquisition. Why it’s so important to find opportunities for collaboration. Want help making the link between your CNCF project and your commercial product? You might want to work with me.…

The Business of Open Source

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Open Source Manifestos with Vincent Untz 39:44

לפני 19 weeks39:44

39:44

This week on The Business of Open Source I talked about Open Source Manifestos with Vincent Untz , CTO of Centreon . The entire conversation focused on this idea of open source manifestos, which Vincent is going to talk about at Open Source Founders Summit — and I had never heard of before. The idea to create an open source manifesto came about because internally there was a lot of frustration around Centreon’s relationship with open source. A lot of people, especially those who didn’t come from an engineering background, would routinely ask why the company invested so much in open source. At the same time, there was a feeling among the engineering team that the company’s commitment to open source — and the concrete development time spent on open source — was slipping. After creating the manifesto, the doubts about why open source mattered went away immediately — there hasn’t been a single conversation calling into question why open source matters since the manifesto was finished. Now conversations about open source are different. Externally, there’s been a huge change in conversations around open source. People say things like “Centreon is back in the game.” It’s hard to point to concrete financial results as a result of the manifesto, but there have been differences in relationships with partners for sure, and it has helped get more companies to contribute to the project. Want to see what the Centreon Open Source Manifesto looks like? Check it out here.…

The Business of Open Source

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How a Rebrand Increased Sales with Lukas Gentele 42:02

לפני 20 weeks42:02

42:02

This week on The Business of Open Source, I spoke with Lukas Gentele , the CEO and co-founder of LoftLabs. Here’s some of the things we covered: There are many open source projects at LoftLabs. We talked about what the team did differently the second time round, when they’d had the experience of creating the first project under their belt, and why they continued creating additional projects after that. How they make roadmap decisions to decide what goes in the OSS versus what goes in the enterprise edition How they thought about the benefits to the business from open sourcing vCluster, the second project they released, and whether or not the theory about how it would benefit the business ended up being correct. Whether or not open code is necessary for community building, and why. In particular, we talked about the difference in how people feel ‘ownership’ of open source projects when they contribute to them. The pros and cons of building different brands around your project, your product and your company; and of having different brands around your different projects. We talked about this a lot; LoftLabs has a different company brand from any of the products or projects, but they discovered that if the project and product do not have the same brand, people get so confused that they ultimately do not buy. If you need to figure out how to brand your project and product, you might want to work with me. If you want an opportunity to talk with other founders about branding, community building, and more, you should join us at Open Source Founders Summit May 19th and 20th in Paris.…

The Business of Open Source

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Fundraising and M&A for Open Source Companies with Daniel Jarjoura 43:02

לפני 21 weeks43:02

43:02

This week on the Business of Open Source I spoke with Daniel Jarjoura , an investor at Avolta who specializes in developer-facing companies, and who writes a newsletter on developer-facing startups and also collects data on investments in open source companies. We spoke about the overall state of investment for open source companies and specifically the state of investment in open source companies in Europe. Here’s what we talked about: Differences between venture funding for OSS companies in Europe and in NA How open source companies were relatively stable in terms of getting venture funding, even as the entire venture funding ecosystem was in free-fall. How it might be true that European investors don’t understand open source companies, but on the other hand plenty of North American investors invest in European companies. Do developers trust open core companies? We had a discussion about whether or not open source companies have a trust problem… How important communication is for open source companies, something that I think is very true — a lot of the problems that open source companies run into when they either adopt an open core model or even when they do a license change. How founders can do a better job communicating with their VCs, including how to do a better job targeting appropriate investors. What do optimizing for in the VC relationship … and spoiler alert, that is for money. You might want a perfect VC who can make introductions, give you advice, give you money, be nice, etc. But the most important thing is the cash; focus on that. The second most important is the introductions. But advice isn’t something you should count on from VCs, and that really isn’t a VCs job, anyway. We finished the conversation with a discussion about M&A for open source companies. If you want good advice about your open source company, you might want to work with me. If you want an opportunity to talk with other founders about things like M&A for open source companies, communicating with VCs, and other topics specific to open source companies, you should join us at Open Source Founders Summit May 19th and 20th in Paris.…

The Business of Open Source

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Products, consulting, and open source with Andrew Martin 36:40

לפני 22 weeks36:40

36:40

This week on The Business of Open Source I spoke with Andrew Martin , CEO and founder of Control Plane. Control Plane is ultimately a consulting company, as Andrew introduced it. But the company also created and maintains KubeSec , and also has an enterprise version of Flux CD that it licenses. That gives this conversation a slightly different flavor from the usual. Here’s some of the things we talked about: The business ROI that Andrew expected to get from releasing KubeSec, and whether or not he as actually seen those expected results play out The difference between bootstrapping a company by offering services and by offering consulting — specifically what the difference between services and consulting is. The problem with “drive-by” feature development in open source projects — when people contribute features but don’t commit to the ongoing maintenance of the project Why Control Plane decided to release an enterprise version of FluxCD, and how the enterprise version of Flux is differentiated from the pure open source project. Why underinvesting in marketing, especially in marketing for the open source projects, was a mistake Join us at Open Source Founders Summit if you want more conversations about how companies are built around open source projects, from consultancies to large corporations.…

The Business of Open Source

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How Technology Decisions Impact Growth with Misha Bragin 35:42

לפני 23 weeks35:42

35:42

This week on The Business of Open Source, I spoke with Misha Bragin, co-founder and CEO of NetBird. This was also the first episode I recorded in 2025, which gives you an idea of how far in advance I’m recording episodes. NetBird has an interesting origin story — it came out of an original idea to make a hardware product, but as Misha and his co-founder were starting to work out the realities of manufacturing, they realized that they would be better off building a software company. Here were some of the take aways from the conversation: Sometimes your users want to pay you! Misha explained that before there was a commercial offering, some open source users proactively reached out asking for one — because they understood that in order for the company to be viable, it needed to have revenue. Just because you get crickets at first doesn’t mean your project sucks. When NetBird’s open source project was first released, it made zero splash. The reality of working in a proprietary piece of software, you can do things quick and dirty. *Obviously you shouldn’t, but let’s face it a lot of people do. But when your code is open, it is also a part of your communication strategy! If you push out code that’s not tested or that’s not well done, you risk reputation damage even if the software works exactly as it should. Misha talked about how choosing Auth0 as an authentication service was a mistake — not because it is a bad service, but because it was not appropriate for their target audience, who are self-hosting. This is a very good reminder of how sometimes choosing the best technology for the job can backfire; you also have to take into account who the target user is and if they are going to be repelled by the choice you’re making. Struggling to figure out how to balance your project development with your product development? Need to supercharge your funnel? You might want to work with me. Want to share your knowledge and learn from your peers who are open source entrepreneurs? You should join us at Open Source Founders Summit May 19th and 20th in Paris.…

The Business of Open Source

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Open Source and AI Coding Assistants with Ty Dunn 40:56

לפני 24 weeks40:56

40:56

This week on The Business of Open Source, I spoke with Ty Dunn , founder of Continue.dev , which is an open source AI code assistant. We had a fabulous conversation that touched on both the AI hype wave and why open source. The first thing I’d like to touch on is why Continue.dev is open source, in other words, what business rationale Ty has for taking that route. Because he makes some great points about building an ecosystem. If building an ecosystem, and encouraging people in your community to build on top of your software, is something that is important to your for either strategic or philosophical reasons, the absolute best way to accomplish this goal is with an open source project. In the case of Continue, being open source, and allowing companies to retain control over their data, is also a differentiation in the market. There was also a phrase in the conversation that I wanted to pull out — Ty talked about monetizing “next to” the open source project. This is precisely how many of the most successful open source companies work. They have a successful open source project but monetize it in a way that is adjacent, rather than directly competing with the project. Check out the full episode for a discussion about the AI hype wave and how it intersects with open source business models. If you want more discussions about open source companies, you shouldn’t miss Open Source Founders Summit this May 19th and 20th — it’s the only event specifically designed for leadership in open source companies. And if you’re struggling with your open source strategy, you should consider working with me.…

The Business of Open Source

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The CFO's View of Open Source Companies with Eileen Doody and Karen Walker 37:16

לפני 25 weeks37:16

37:16

This week on The Business of Open Source I had a slightly different conversation: I spoke with the CFOs of two open source companies, Sysdig and Percona, to better understand what is different (and what is not) about financial management in open source companies. Karen Walker is the CFO at Sysdig, and Eileen Doody is the CFO at Percona. They both joined me to talk about the CFO role in general and the CFO role in particular at an open source company. Why did I do this episode? Many founders I’ve spoken with are a bit unclear on the role of a CFO — whereas I’ve never spoken with a founder who had trouble understanding what their CTO does. Here’s some takeaways from our conversation: Part of the CFO’s role is about thinking about open source strategically, in terms of how the open source project is going to fit into the company’s overall strategy. Because open source is so ingrained in the company, it doesn’t fit into a single budget line item; it’s impossible to break out and say ‘we spend $X on open source’ because it’s so integrated into everything the company does How do you measure your ROI on investment in open source? At Sysdig, two out of three prospects come to the company because of Falco, their open source project. We also talked about the ecosystem effects of having a huge footprint with your open source project; it’s hard to measure the positive influence of having massive brand awareness, but both CFOs are convinced that it is very important to the company. Eileen says that many CIOs now have mandates to look for open source solutions when possible, which was not the case a decade ago. That’s changed the dynamic for a company like Percona that’s based around open source. Another reason I did this episode is because while I usually have founders on the podcast, there are some really important perspectives from other leadership team members. Part of the the role of a CEO is to understand all the other C-level leadership position’s roles and responsibilities, and in my experience the CFO is one of the less well understood roles. In fact, we wrapped up the conversation by talking about how a CFO can be a real strategic partner that’s forward-thinking rather than just the bean-counter that some people expect a CFO to be. A couple things to mention. First of all, if you want to learn more about my consulting work with open source companies, you can do so here. Second, if you want to chance to connect with other founders of open source companies, consider joining Open Source Founders Summit this May 19th and 20th in Paris.…

The Business of Open Source

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Thinking Hard about your License Choice with Ivan Burazin 39:22

לפני 27 weeks39:22

39:22

This week on The Business of Open Source, I spoke with Ivan Burazin , the CEO and co-founder of Daytona . First of all, Daytona was one of the sponsors of the first edition of Open Source Founders Summit , and I had a chance to meet Ivan in person at the event. So a big thank you to him for taking a risk on the first year of the event! But let’s get down to business. We talked about: Why Daytona took an open source approach, even though they originally started out with a pure commercial licensed software. The thought that went into choosing the license — this was a great discussion, because it is a question a lot of people have. Ivan walked through his thought process in choosing a license and how he thinks about difference licenses. The theory about how open source will help Daytona build their business, and the dynamics of how open source adoption leads to commercial success. The importance of technical decisions in an open source project’s growth strategy. The different stakeholders in the community, as well as in the customer community. I really liked the piece when Ivan talked about the individual motivations that people might have for getting involved in a community — instead of thinking about how you get something from the community, think about how others can get something out of the community. For example, you can have someone who wants to get into technical writing who gets that experience by writing documentation for your project. Making it easier for that to happen is in everyone’s best interest. Like this episode? Struggling with your messaging or with your conversions from open source project to commercial customers? You might want to work with me. And if you want to join us at Open Source Founders Summit, apply to join us here.…

The Business of Open Source

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Bootstrapping an Open Source Company with Ludovic Dubost 46:21

לפני 28 weeks46:21

46:21

This week on The Business of Open Source, I talked with Ludovic Dubost , founder and CEO of XWiki about the long history of XWiki, which he started in 2003. This was a wide-ranging conversation… here’s some of the things we covered: Why XWiki is an open source company. Ludovic started out with the explicit goal of creating a company, so why start it as an open source company? The reality that starting a software company in Europe means putting yourself at a disadvantage — which doesn’t mean that you shouldn’t do it, but rather that you need to be aware of that fact, and that open source is one tool that European companies can use to succeed even when they are at a disadvantage. How Ludovic bootstrapped the company, including moving from support contracts to recurring revenue from the SaaS and how the transition has happened over the years The difficulties that come from being small and bootstrapped Managing the balance between distribution and monetization Why a community version / enterprise version model did not work for XWiki Why it’s so important to pay attention to your competitive landscape, because the only way to get customers is by offering something that is better in some way than your competitors — it’s your comparative strengths that matter. Did you enjoy this conversation? Find Ludovic and XWiki at Fosdem on Saturday! And/or join us at Open Source Founders Summit. Are you also interested in the challenges around product management for open source companies? You might want to work with me.…

The Business of Open Source

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Building an Open Source Company for Long-Term Sustainability with John O'Nolan 43:46

לפני 29 weeks43:46

43:46

This week on The Business of Open Source, I spoke with John O’Nolan , the co-founder of ghost.org . Before further ado, John is going to be one of speakers at Open Source Founders Summit 2025, so if you’d like a chance to dive deeper into any of the subjects we talked about on the podcast with him, in person, you should join us in May. There’s a lot of interesting tidbits to pull out from this conversation. First of all, I think it’s interesting that Ghost came about because Wordpress was moving away from its roots as a pure publishing tool and becoming a website builder. John, who was very involved in the Wordpress community at the time, wondered what it would look like if Wordpress went back to its roots and focused on publishing and only publishing. It’s a lesson for founders that sometimes focusing on the small niches left behind as incumbents expand can be huge opportunity. —> It’s worth noting that we recorded this podcast last fall when the drama between Wordpress and WPEngine was exceptionally hot. Ghost is organized as a non-profit, and John also talked about why he made that decision from the beginning. It came down to wanting to make a good salary at a company he had started, but without the goal of becoming fabulously wealthy as a result. We also talked about whether or not a venture-backed company can be ‘responsible’ with respect to their community; and what types of companies tend to be able to manage the tensions between the community needs and the fiduciary duty that you have if you take outside funding. We also talked about the difference in the market between the product and the project, how Ghost manages to expand in spite of not having a dedicated marketing team. We also talked about the difference between building a sustainable business and building a business that gets hockey stick very quickly as well as some of the tension between technology decisions and business decisions. If you want to talk more about these issues — and want to talk directly with John — you should come to Open Source Founders Summit May 19th and 20th, 2025. Get your tickets here.…

The Business of Open Source

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The Complicated Calculus around Donating a Project to a Foundation with Omri Gazette 24:08

לפני 30 weeks24:08

24:08

In the last episode of The Business of Open Source recorded at KubeCon Salt Lake City, I spoke with Omri Gazitt , co-founder and CEO of Aserto. Aserto has two open source project that it maintains, one of which it donated to the CNCF. In this episode, we talked about the decision to donate a project to the CNCF — both what the process entailed and what is in for Aserto in having a project at the CNCF. But of course Aserto also has another project, Topaz , which it has not donated to the CNCF. We also talked about why Topaz wasn’t donated to the CNCF. A couple things to pull out of this conversation: The complicated calculus of deciding whether to donate a project to a foundation, and how the dynamics of the market change over the years and you have to think very critically about the specifics of your situation before making the decision to donate to a foundation How every company has slightly different market pressures — sometimes the market pushed you to donate to a foundation, sometimes the market doesn’t care. The importance of thinking not just about market share when you’re open source, but also how you are going to monetize! It’s possible to have vastly smaller market share but make vastly more money. Why being an open source company does not have to mean that your paid solution has to be cheaper than your competitors. Why you don’t have to start selling into startups — sometimes your best customers will always be either mid-market or enterprise from the very beginning. We talked about the panel I moderated at CloudNative StartupFest at KubeCon. If you missed it, here’s the link to see the replay. We also talked about Adam Jacob’s talk at the same event, which you can see here. If you’re building a company around an open source project and aren’t sure how to manage the relationship between the project and product, you might want to work with me or come to Open Source Founders Summit this May.…

The Business of Open Source

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A Massive Head Start on Product Development with Open Source with Martin Mao 20:51

לפני 31 weeks20:51

20:51

This special episode recorded live at KubeCon Salt Lake City last November is with Martin Mao , CEO and co-founder at Chronosphere. We talked about how M3 was foundational to the early history of Chronosphere, and how the ability to leverage M3, which Martin and his co-founder had written while they were still working at Uber. One of the most important aspects of this story is that since M3 is the foundation Chronosphere is built on, the fact that it was developed over four years at Uber while they were still on Uber’s payroll meant that when they decided to build a company it allowed them to get to market dramatically faster than would have been possible otherwise. Chronosphere’s core platform is a proprietary SaaS product, but still has a significant relationship with two other projects: Perses , which was developed at Chronosphere and donated to the CNCF in 2024; and FluentBit , a CNCF graduated project that was originally developed by Calyptia and became part of Chronosphere when it acquired Calyptia. We talked about: The pros and cons of donating projects to the CNCF, from both the perspectives of the company creating the project and the interests of the community and project itself Why Chronosphere’s core platform isn’t open source itself How a company can end up getting financial advantages from being the stewards of large open source community, even if the connection doesn’t always seem obvious How product roadmaps are managed for the two projects versus how it’s managed for Chronosphere’s proprietary products. If you’re building a company around an open source project and aren’t sure how to manage the relationship between the project and product, you might want to work with me or come to Open Source Founders Summit this May.…

The Business of Open Source

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Finding Product-Market Fit with Wei Lien Dang 26:45

לפני 31 weeks26:45

26:45

Happy new year everyone! There was a short break for Christmas + New Years the past two weeks, but this week I’m back with a fabulous episode with Wei Lien Dang , General Partner at Unusual Ventures and formerly co-founder of StackRox. I recorded this episode on-site at KubeCon Salt Lake City back in November 2024. This episode is particularly fabulous because Wei was willing to give some founder real talk. This is easier once you’ve sold your company, and especially easier when the ‘outcome’ of your company’s trajectory looks like an unmitigated success. And that is precisely why you hear so few founders willing and able to be honest about what the company’s trajectory really looked like — and all the times when things did not look like a chart going up and to the right. Wei has also written an open source field guide, which is absolutely worth reading and is available here. We talked a lot about product-market fit, how hard it is to find and how important it is. From the risks from just going to your network for feedback to the difference between general, high-level feedback and a very specific idea of how and why your product is used, Wei talked about both recognizing that you have a product-market fit problem and how to fix it. We also talked about empathy as a founder, recovering from building the wrong product, and managing the hearts and minds of your team. Are you struggling with product-market fit, or feel like you have project-market fit but can’t translate it into commercial success? You might want to work with me , and / or come to Open Source Founders Summit to chat with other open source founders.…

The Business of Open Source

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Maintaining Control of your Brand with Ramiro Berrelleza 24:17

לפני 34 weeks24:17

24:17

This week on The Business of Open Source, I have a special episode recorded on-site at KubeCon NA this fall, with Ramiro Berrelleza , the CEO of Okteto. We kicked off the conversation with a discussion about branding. Okteto is the name of the company, the name of the project and the name of the product. We started this conversation because it had been a big part of conversations I had with other founders at KubeCon. Most interesting to me was that while Ramiro explained how that decision was made, he said he was 50% happy with it, 50% not. Which is about the same as what I hear from founders who have made the opposite decision — so maybe there is just no ideal way to approach branding. Some other things we discussed: What’s the different from fully embracing open source versus just having an OSI-approved license Not donating the project to the CNCF specifically because he wanted to maintain control over the brand; a decision he thinks was a correct one. The specifics of developer marketing, and especially how sometimes developer marketing can be a mix of B2B marketing and B2C. The tensions between the needs and desires of individual users and the needs and desires of their employers. Ramiro and I are on the same wavelength about a couple of things; I particularly appreciated his distinction between users and customers. We ended the conversation with a discussion of the benefits of open source companies — the opportunities that come from being open source that you can’t get any other way. Having trouble taking full advantage of your open source project? You might want to work with me , and / or come to Open Source Founders Summit to chat with other open source founders.…

The Business of Open Source

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KubeCon Special Episode: Changing Culture with Software with Cole Kennedy 17:52

לפני 35 weeks17:52

17:52

This week on the Business of Open Source, I have an episode recorded on-site at KubeCon SLC last month with Cole Kennedy , co-founder of TestifySec . We kicked off the conversation with a discussion about software development practices in the US Department of Defense and the US government at large — and the challenges involved with deploying quickly and frequently when you have to keep things both compliant and security. Here are some of the take aways from the conversation: Why TestifySec decided to donate Archivista and Witness , their two open source projects, to the CNCF — in particular, because they don’t see their business model as directly monetizing either. How they monetize with a SaaS platform instead “Founder-market fit” — Cole used to work as a developer for the Department of Defense, and that gives him a unique perspective on the needs and pain points specific to defense organizations. Changing culture with software. During our conversation, it really struck me that a lot of the problems around compliance are organizational culture problems, not just software problems. How do you use software to change culture? The main advantage of open source, Cole says, is the feedback loop you get with your users, including people using the software in ways you never thought possible. Advertisement time! Are you struggling to figure out how your investment in open source translates to revenue? Do you want to figure how to increase the percentage of users who even know the commercial product exists? You might want to work with me. And if you are a founder of an open source company, consider coming to Open Source Founders Summit, the only conference dedicated to building financially successful and sustainable open source companies. Attendance is restricted to founders and leadership in open source companies. Check it out here.…

The Business of Open Source

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KubeCon Special Episode: Managing the Tension between Product and Project with Bobby DeSimone 18:30

לפני 36 weeks18:30

18:30

Who pays for the future of infrastructure? In this special episode, I spoke to Bobby DeSimone , founder and CEO of Pomerium , about how he feels like infrastructure and security both have to be open source — but then, what does that mean about the future of the financial support for infrastructure and security? We talked about: The importance for customers, especially early customers, of being able to do code audits early in the buying cycle — and Bobby thought that just a BSL license would not have been enough. We talked tension between project and product 😳 my favorite topic. If you’re curious, I did a talk at All Things Open on the subject, one that was sadly not recorded :( but you can reach out if you want the slides. How Pomerium manages that tension, both internally and externally. There are open source purists as well as cutthroat capitalists. Bobby describes it as making a bet on the middle. If managing product-project tension is something you’re struggling with, reach out, you might want to work with me. And if you want more conversations about the unique aspects of open source businesses, you should come to Open Source Founders Summit this May. Join the mailing list to find out as soon as tickets are available.…

The Business of Open Source

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KubeCon NA Special Episode: The Connection Between Community Engagement and Revenue with Mark Fussell 23:18

לפני 37 weeks23:18

23:18

This week on The Business of Open Source, I spoke with Mark Fussell , CEO and co-founder of Diagrid and co-creator of Dapr , in a special episode recorded on-site at KubeCon NA in Salt Lake City. We kicked off with a discussion of what’s different about running an open source company versus a proprietary software company, and Mark said that a big part of it is that you have to nurture the community. But what does that actually mean? I pushed back, and happily Mark was able to go into more specifics about what he means. We also talked about: Why, and how, to build a contributor ladder. —> worth noting here that not all companies even want to encourage outside contributions, so it was interesting to hear Mark go into this dynamic. Dapr is now a graduated project at the CNCF, and Mark talked about what changed for Dapr as a result of getting that seal of approval… as well as what changed for Diagrid. And since Diagrid is the primary maintainer of the project, this probably means Diagrid will end up spending more engineering resources on the project. The constraints that come from having your open source project hosted by the CNCF — or any other open source foundation, for that matter. The delicate balance between the engineering resources you need to put into your open source project and the engineering resources you put into your commercial product. Even though Dapr has many (around 4,000) outside contributors, it takes a huge amount of effort (and effort = money) to manage that community, and Mark talked frankly about the investment it requires to make that happen. What percentage of the open source users even know that Diagrid exists? 😳 Mark guesses that it’s 5%, and he talks about what he’s tried doing at Diagrid to make that percentage go up. Is 5% good or bad? We talked about how it’s hard to know, actually, how Dapr/Diagrid compares on that. ### Are you struggling to figure out how your investment in open source translates to revenue? Do you want to figure how to increase the percentage of users who even know the commercial product exists? You might want to work with me.…

The Business of Open Source

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ATO Special Episode on Product Strategy with Elias Voelker 17:57

לפני 37 weeks17:57

17:57

In this last special episode of The Business of Open Source recorded at All Things Open, I spoke with Elias Voelker , VP North America for CheckMK . We talked a lot about product strategy; when CheckMK decided that they needed a clear strategy for deciding which feature goes in the open source project and which goes in the commercial version. Elias finished up the conversation by circling back on this issue: As an open source company, if you don't have a big enough difference between the value customers get from project and what they get from the commercial relationship... you won't survive. Since Elias works in sales, we also talked about sales for open source companies. He said one of the most important questions in the context of open source is “why now?” Since many customers have been using the open source project successfully for years, this question is really important for uncovering what’s changed and why they are ready to buy at the moment. We also talked about some cultural differences between selling in North America and selling in Germany, since while Elias is German (as is CheckMK), he leads sales in North America and therefore has some advice for European companies moving into the North American market. ### If you’re struggling to figure out your product strategy as an open source company, you might want to consider working with me . I help open source companies figure out how to differentiated themselves in the market, how to differentiate the product from the project and how to take advantage of the opportunities specific to being to a open source company.…

The Business of Open Source

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Applying the lessons from Docker with Solomon Hykes 39:06

לפני 38 weeks39:06

39:06

This week on The Business of Open Source, I have the first episode I recorded on-site at KubeCon Salt Lake City (and the only full-length episode), with Solomon Hykes , CEO and co-founder of Dagger, and co-founder of Docker. One thing Solomon mentions briefly but that is very important is that there are limits to what can be learned from Docker’s story, simply because the situation was so unique. Docker experienced explosive growth, at least some of which was due to having the right technology at the right time. This kind of explosive growth is very rare, though, and it brought it’s own set of challenges. The point being that while most companies will struggle to get enough adoption, Docker struggled to monetize effectively but got so many chances to try again just because it had a massive community. The hypothesis — or actually, lack thereof — behind creating the original Docker open source project. How having a massive community does help — but also doesn’t guarantee you’ll be able to build a financially sustainable company When you build a massively successful technology or standard, you’ll attract competition — and in the case of Docker, the competitors were savvy companies who’d won the previous cloud wars and ultimately were quicker to figure out how to monetize Docker containers than Docker itself What Solomon is doing differently at Dagger compared to Docker, one of which is thinking about monetization much sooner The open source movement was founded on such explicitly anti-commercial principles that companies building in the space would often not be intellectually honest about the fact that they were building both a software to give away for free as well as a business that needed revenue. Docker tried too hard to please everyone, including those who felt that open source should be pure and non-commercial — at Dagger, they’re much more transparent and upfront about the fact that it’s a company with commercial ambitions. Solomon also talked about the difference between components and product, and how designing products requires control, including the ability to just say no without explaining yourself. ### It was fascinating to hear Solomon talk about the lack of intellectual honesty around who pays for the development and maintenance of a lot of open source projects, because that precise topic was the focus of two panels I moderated at KubeCon, one during the main conference and one during CloudNative StartupFest. If you’re struggling to articulate how your product and project are different from each other (and others in the ecosystem) and why someone should pay you, you might want to work with me. Reach out!…

The Business of Open Source

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ATO Special Episode with Nithya Ruff 15:31

לפני 39 weeks15:31

15:31

In this special episode of The Business of Open Source, I spoke with Nithya Ruff , director of Amazon’s Open Source Program Office (often referred to as an OSPO). We started out talking a little about what exactly an OSPO is and what they do in companies — something I’m guess not everyone understands. It boils down to managing the company’s open source strategy — something that is relevant to pretty much any company that writes software of any kind. There are a lot of components to an open source strategy, and there are different ‘models’ for an open source strategy, depending not just on the company’s size, but also whether or not open source is core to what the company sells. Nithya previously led the OSPO at Comcast, and talked a bit about the difference between running an OSPO for the a company like Comcast and a place like AWS, because their products are different. And why do open source strategies matter for startups? Even if you’re not an open source company, if you can’t prove you’re in compliance with open source licenses for projects you depend on, or if there are security concerns related to your open source use, it can sabotage acquisitions. By the way, helping startups figure out their open source strategy is what I do as a consultant. If you’re figuring out how to balance your open source project and your product strategy, and how to manage the risks and opportunities associated with open source projects, you might want to work with me.…

The Business of Open Source

1
ATO special episode with Peter Farkas 16:29

לפני 39 weeks16:29

16:29

In this special episode recorded at All Things Open , I talk with Peter Farkas , CEO and co-founder of FerretDB . We talked about about MongoDB and the license change fiasco and why Peter wanted to build an open source company and never considered building a non-open source company. The biggest 🤯 in this episode was about enforcing what it means to be open source; in particular, FerretDB positions itself as a truly open source alternative to MongoDB, and has received threatening letters from MongoDB as a result. How do you enforce it when a company claims to be open source but does not use an OSI-approved license? How well do the average users actually understand the license implications, and if a big company says they have an open source license even though it’s source-available, not open source, how much will people understand the difference? If you want another perspective on the enforcement of advertising around open source licenses, listen to the episode I recorded with Stefano Maffulli , also at All Things Open.…

The Business of Open Source

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Selling Peace of Mind with Bhaskar from YottaDB 29:06

לפני 40 weeks29:06

29:06

This week’s full-length episode is with Bhaskar , founder of YottaDB . This episode was recorded on-site at All Things Open last week, and we covered a wide range of topics. Including: How the open source ecosystem, and the open source business ecosystem, has changed over the past 30+ years. Who can responsibly self-support an open source database, and who really needs to have someone to call if things go wrong. The spectrum of professionalism among open source developers How YottaDB started out as a project developed inside a larger company that was in financial services; and Bhaskar decided to spin it out as it’s own company. The challenge articulating the value of support contracts, especially for software that is reliable. Bhaskar says he is selling peace of mind more than anything else; and he works with customers to avoid incidents — because ultimately avoiding an incident is a better outcome for everyone than a quick recovery from an incident. How to convince people that they are actually not as good at managing open source databases as they think they are. We also talked about conference strategies: according to Bhaskar, the way he’s decided which conferences to exhibit at is a series of trial and error — and by the way, this is something I’ve heard from many people. Yes, you have to think about where your customers are, not where your friends are, but sometimes you don’t know ahead of time which conferences are going to have the best ROI. I’m working with YottaDB right now on how to differentiate themselves in the crowded database market — and we talk about that process a bit right now. If you’re having trouble standing out in a crowded market, you might want to work with me.…

The Business of Open Source

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ATO Special Episode with Tatiana Krupenya of DBeaver 13:11

לפני 40 weeks13:11

13:11

This special episode of The Business of Open Source with Tatiana Krupenya , CEO of DBeaver , was recorded on site at All Things Open 2024. It’s a short conversation, so we addressed one main question: What is the difference between running an open source company versus as proprietary software company? Tatiana says the difference is big — and it’s complicated. The bottom line: Your OSS can be your main competitor, and your customers have to really see the value in your commercial offering if you want to make sales. ## If you aren't sure how to talk to your potential customers are about why they should use your commercial offering, you might want to work with me.…

The Business of Open Source

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Behind the Scenes of the Open Source AI Definition with Stefano Maffulli 32:14

לפני 41 weeks32:14

32:14

This week on The Business of Open Source, I spoke with Stefano Maffulli , Executive Director of the Open Source Initiative , about the definition of open source and… the definition of open source AI. We recorded this episode on-site at All Things Open, so there’s a little bit of background noise. We talked about why OSI felt like it needed to develop a definition of open source AI, how “open source” is enforced, and the thought process behind the definition that the OSI ultimately published. We talked about open data quite a bit — different kinds of data, what kind of information and data is important to researchers and professionals in the AI space, and if there’s a way to include AI models that are trained on proprietary data in the definition of open source AI. If you are interested in open source AI, definitely check out this behind-the-scenes discussion of how, and why, this definition was published — and what the future likely holds for defining open source AI.…

The Business of Open Source

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Price Anchors of Zero Dollars with Anais Concepcion and Paul Fitzpatrick 42:09

לפני 42 weeks42:09

42:09

This week on The Business of Open Source, I spoke with Anais Concepcion and Paul Fitzpatrick , the co-CEO of Grist Labs and CTO of Grist Labs. We talked about managing growth of users versus growth of revenue, moving to an open source approach for technical, not technical, reasons, and open-source related product management questions for open source companies. Some really interesting themes we talked about: Moving from a SaaS first approach to also focusing on enterprise sales. Why they did that, what other sales channels that opened and what questions it also forced the company to address User personas versus buyer personas The situations in which Grist is the best option — which incidentally I could not understand from the website or the project documentation The relationship between the open source project and both enterprise sales and SaaS sign-ups. How open source has been critical for a strategic relationship Grist has with the French government, which has been important for increasing product development velocity Giving up ‘darlings’ or features that they really want to develop but that they don’t think would drive revenue The difference Anais sees between running Grist and running non-open-source companies — one of the most interesting differences is that users often have a sense of ownership over the project that you just wouldn’t see in a fully proprietary How open source true believers often work in large companies and control budgets, and should not be underestimated. Why trying to sell based on features — including telling yourself that if you just had one more feature, you’d unlock all the sales — was a big mistake. Are you struggling with price anchors fixed around zero dollars, or can’t figure out how to manage the push and pull of developing open source and building a business? You might want to work with me.…

The Business of Open Source

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Getting people to use the features you already have with Eric Holscher 45:37

לפני 43 weeks45:37

45:37

This week on The Business of Open Source, I spoke with Eric Holscher, co-founder of Read the Docs . We had a really far-ranging conversation that included talking about why documentation is often so bad, why documentation should be a priority, but also Eric’s experience building Read the Docs and Write the Docs . This episode was interesting because it’s both about building an open source company and also about the importance documentation for software projects in general and open source projects. Some things we covered included: What is documentation? Is it a marketing effort, is it a part of the project itself? Eric talks about how good documentation for an open source project is a clear signal of a level of seriousness for the project. How Read the Docs was really started to support open source projects, and that is part of why there’s no enterprise installs — either you use the open source code on your own, or you use the hosted product. How Eric sees building in the open as a way to help other people become better software engineers, but that ‘helping companies use Read the Docs for free’ is not the reason he wanted to build an open source company, and he’s still not sure how to feel about the fact that this happens. You don’t get bonus points for being open source or bonus points for being bootstrapped — it won’t prevent a potential customer from using a competitive product because it has a feature that Read the Docs doesn’t have. How open source in general — and even documentation in general — can help build brand value, but it is super hard to quantify and put in a slide in a board meeting to justify an investment in open source. The decision to build Read the Docs as a business stemmed from the pressure that Eric got from having a successful open source project. How they tried very hard to avoid accepting advertisements, but they should have started doing so much sooner because it turned out advertisements is well-aligned with the things they want to be working on. The difference in risk between being open source for a database company versus an app-level open source project like Read the Docs; for Read the Docs one of the risks is the brand damage associated with people running the OSS on-prem and doing a bad job. Are you the founder of an open source company and struggling with figuring out how to manage the relationship between the project and product? You might want to work with me. Enjoy the show? Help it reach more people by leaving a review and sharing with your friends.…

The Business of Open Source

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Open source companies' reputation problem with Chris Holmes 44:25

לפני 44 weeks44:25

44:25

Today on The Business of Open Source, I spoke with Chris Holmes , co-founder and CEO of Greymatter. Greymatter is deeply involved in the open source ecosystem and maintains the Go Envoy Control Plane, but Chris is adamant that it is not an open source company. We had a great discussion about why that is, what it means for the company and the conversations he ends up having around open source with his customers and partner companies. Some particularly interesting points that came up: Customers worry that buying Greymatter could force them to buy enterprise versions of open source software — and Chris thinks that this could be a symptom of the fact that many users expect that they’ll end up being forced to pay for something they don’t want to pay for How open source companies, and open source projects in general, can be viewed as risky if they are only backed by one company Who is gonna pay for open source? How if you are going to get away from open source projects being aggressively monetized, big companies have to put their money where their mouth is and pay for open source development directly Why and how to get started selling to governments. Yes, the sales cycles are longer but the deals tend to be very sticky once you get in — and why Chris actually finds it easier to sell to the military than to large enterprises. What benefits Greymatter gets from being a maintainer of the Go Envoy Control Plane. Struggling with how to get your product strategy right, and find the right balance between your open source project and your commercial offering? Not sure how your user audience and customer market relate to each other? You might want to work with me.…

The Business of Open Source

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Building your product with your customers with David Höck 40:31

לפני 45 weeks40:31

40:31

This week on the Business of Open Source, I spoke with David Höck, co-founder of Vendure. We talked about switching licenses from MIT to GPL, the ways that Vendure is different from it’s competitors and how architectural decisions can be a powerful differentiator for an open source company. Favorite quote: “You need to build your product together with your clients.” Some specifics we talked about that you should pay attention to: Why they switched to GPL in order to encourage more people to reach out to them and get more visibility into who was using their open source project On the other hand, they wanted to make sure that big companies building commercial platforms on top of Vendure’s platform are forced to pay for a commercial license. They also wanted to choose a less-permissive license, but something that was still well-known and wouldn’t cause a lot of confusion among users or potential customers The difference between being happy with people using your software for free, and being happy with competitors using your software to build a competitive product, without offering any support to the underlying software. Do your customers care about whether you are VC-backed or bootstrapped? We had an interesting conversation about this, because Vendure is bootstrapped. I think we settled on a real important nugget — if your technology is really critical to the company, they will care about your long-term sustainability. Being bootstrapped can help convince potential customers that you are independent and will be sustainable for the long term. The top advantage of open source, David says, is the ability to get fast product feedback from a community. —> I just was talking with someone yesterday about this advantage of an open source strategy, I think it is under-discussed but extremely important. If you’re the founder of an open source company struggling with your product strategy — uncertain how to differentiate between project or product or how to differentiate the entire company in the ecosystem; don’t know what your project is supposed to do for your business; aren’t clear on the target market for your project or product — you might want to work with me. Find out more here.…

The Business of Open Source

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Finding and losing product-market fit with Allard Buijze 44:59

לפני 46 weeks44:59

44:59

This week on The Business of Open Source, I talked with Allard Buijze, the CTO and founder at AxonIQ . We talked a lot about the importance of open source for getting feedback on your product and validating your idea — or not. One of the things we talked about was how the beginning of AxonIQ was tied to the same consultancy that developed Spring Source; Rod Johnson, the founder and CEO of Spring Source was on the podcast a couple months ago and you can listen to that episode here. We talked about: Spinning the company out of the an established company, and in particular how Allard ended up becoming co-founders with his former boss, and got buy-in from their previous employer to found the company after the open source project took open. How they underestimated some elements of human psychology around sunk costs and how it would impact people’s willingness to move from the open source project to the paid product Why they originally had two products, and then decided to merge them into one single product How the key turning point for the company was when a new salesperson joined the company and convinced them to quadruple the prices; the result was both an increase in revenue per customer but also an increase in the number of customers. How they evaluated the success of the decision to consolidate the two products into one. How product market fit is a journey, not a destination. How each individual hire can impact the way your product and project is perceived in the world; and it’s important to get alignment on what people are saying. The importance the avoiding confusion among potential customers *** Are you leading an open source company and struggling with product strategy? I will help you improve the quality of your conversations, so people understand your product sooner, remain more engaged in the conversation and understand the relationship between your product and project. Learn more here.…

The Business of Open Source

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Friendly Competition within the ClickHouse Ecosystem with Robert Hodges 42:51

לפני 47 weeks42:51

42:51

This week on The Business of Open Source, I spoke with Robert Hodges , CEO of Altinity. This is a great example of an open source company that is built on top of an open source project, ClickHouse, that they did not create and still do not have direct control over. Altinity has created and maintains other open source projects in the ClickHouse ecosystem as well, but So many things to unpack with this episode, but a couple I want to call attention to in particular. The origin story of how Altinity’s founder discovered Clickhouse (he did not create it!). I love how Robert specifies that Alexander Zaitsev , one of the Altinity co-founders, discovered ClickHouse because he wasn’t happy with how the database he was using scaled — and by the way, it had nothing to do with how much the database cost. Great example of an open source project winning because it provided superior value, not because it was/is free. Making product strategy decisions based on who the ideal user and the ideal customer is. Robert talked about how Altinity didn’t contribute a particular high-security feature back to open source ClickHouse because while it’s something that very security-conscious organizations would want, for an open source users who doesn’t have major security and compliance requirements it would be confusing and create a worse user experience. Working in friendly competition with the 10 or so other companies that are building around ClickHouse, and how this is one of the unique things about working around open source How Altinity’s customers tend to value the four freedoms of open source Are you a leader of an open source company and you’re struggling to prioritize your product roadmap in a way that reinforces your differentiated value… reach out. I help companies figure out the differentiated value of their product and product, where to put the line between the two, and how to use that information to prioritize your roadmap, build a sales narrative and communicate with your market.…

The Business of Open Source

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Feature prioritization and customers' perceived value with Brad Micklea and Jesse Williams 45:15

לפני 48 weeks45:15

45:15

This week on The Business of Open Source, I spoke with Jesse Williams and Brad Micklea , co-founders of Jozu and each with a long history of experience in various open source companies behind them. Even though Jozu is young, there was a lot to learn from these two and their experience in both open source and non-open source businesses. We talked about open source and not open source from CodeEnvy, Red Hat, AWS and Docker. “It’s very hard to get a sustainable open source project if you don’t have a company behind it paying those developers to work on it.” Some things we talked about: Why it’s important to focus on ‘what people get” instead of ‘what you give people.’ This is a fundamental component of effective product strategy and understanding your value prop: You can’t just talk about about the features you’re delivering; you have to connect that and focus on the value that people get from using the product. Jesse talked about the wizard behind the curtain that makes open source projects drive commercial adoption and revenue. You must be able to communicate the additional value of the commercial product; otherwise you will run the company into the group. Many open source companies get taken hostage by the open source community and end up having trouble monetizing because they make give away value in a way that is not sustainable. Users — and especially customers — are often unwilling to commit to a project if they are not convinced that the business behind it is healthy and has a sustainable business model. Open source, open standards and open governance — the relationship between the three and why we should all talk more about open standards and open governance in the open source ecosystem. The importance of really thinking through why you are open sourcing something, something that many companies don’t think through. We wrapped up the conversation talking about how difficult it is to figure out which features to prioritize — and that this is a really hard decision for any startup. This is a big part of my shift to focusing on product strategy in my consulting. If you’re an open source startup struggling with product prioritization and strategy, check out my product strategy offering.…

The Business of Open Source

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The Importance of Clear Frameworks for Product vs Project with Jimmy Zelinskie 44:47

לפני 49 weeks44:47

44:47

This week on The Business of Open Source, I spoke with Jimmy Zelinskie , co-founder and CPO of Authzed , which is behind SpiceDB. We kicked off the discussion with a really interesting discussion about whether or not SpiceDB is a database and whether or not Authzed is a database company. At first they didn’t see it that way, but as soon as they started leaning in on describing the product as a database, the more successful they were at getting people in their community to quickly understand what they did and how to use it. But it wasn’t just important for adoption: Once the team realized they were a database company, the business model they should follow seemed obvious, and they could make product decisions without stepping on anyone’s toes. Some topics we covered: How positioning SpiceDB as a database, and Authzed as a database company, helped everything else fall into place, from growth to product strategy Why people often do want to avoid self-managing critical infrastructure The difference in ideal user profile and ideal customer profiles How transparency is the biggest benefit that Authzed gets from having an open source project. How the decision to release an open source project was a direct consequence of positioning the technology as a database. Why it is extremely important to have a decision-making framework for deciding what features will go into the open source or the proprietary features, that is communicated throughout the company Why open source companies need to consider the open source users and communities as one of their stakeholders that needs to be represented in strategic discussions If you’re the founder of an open source company — or you know anyone who is — and you don’t have a good framework for making product decisions or struggle to communicate internally and externally what the difference between project and product is, I can help you figure that out. Here’s more information.…

The Business of Open Source

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Product market fit for project and product with Galeal Zino 37:34

לפני 50 weeks37:34

37:34

This week on the Business of Open Source I had Galeal Zino , CEO and founder of NetFoundry , which creates OpenZiti. One of the most interesting things about the this conversation was the conversation about how to balance whether you’re promoting the product or the project. I talk to a lot of founders who assume that because you have both, you have to promote both. The same goes for SaaS and onprem options — some people think that just because you offer both, you have to build a go to market function for both. This topic came up in the conversation with Joe Duffy as well — in their case, it was the opposite, though. Pulumi started with both open source and commercial product, but put all the emphasis on the open source project for the first two years. Some of the interesting takeaways from this episode: Even though there was no “GTM” focus on the open source project at the beginning, it still had business benefits to NetFoundry, because it made prospects more comfortable that they wouldn’t disappear overnight How building an open source company is more difficult, because you end up supporting multiple products. But it also can build a flywheel of innovation that you just can’t get any other way. Do you have to get product market fit twice? We had a long conversation about whether or not you have to get product market fit twice in open source companies. We also talked about testing ideas and business models in the actual market, and how lessons learned in other businesses can influence how you approach you take even with open source companies. Thank you for listening! PS: I’m changing my consulting offerings slightly, to focus on product strategy instead of positioning. And I’m looking for beta clients while I figure out exactly what the offering looks like. So if you’re an open source company and you’re looking for a clear product vision, a better understanding of how your product + project are differentiated and how to build that into your roadmap, reach out.…

The Business of Open Source

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Complicated pricing and competition against the big players with Raphael Michel 40:08

לפני 51 weeks40:08

40:08

Pretix founder and CEO Raphael Michel has a completely different philosophy about what he is building compared to the big players in the event / ticketing platform space. We had a great conversation this week about Pretix, how Pretix is positioned compared to big players, and who care about the fact that Pretix is an open source company. Some takeaways: Pretix is a small company, but Raphael feels like it is able to have a much broader feature set than the big players like Eventbrite I think of Pretix and Eventbrite as competitors, but Raphael was able to very easily tell me the difference between Pretix and Eventbrite, how that stems from a different philosophical stance about what they are building It took five years for Pretix to hire one person, about 10 years after starting Pretix there’s about 20 people on the team About 20% of people care about the fact that Pretix is open source, and 80% don’t care. But those who do care, care a lot. Figuring out who cares about open source and who doesn’t depends on the target market and can be trickier than you would expect. Even though SaaS is the main business model for Pretix, they have an on-prem offer — and they have on-prem customer. How growth is a huge challenge, both for the company growing and for the customers and partners, because it becomes more challenging to get support. Notice how clear Raphael was about Pretix’s positioning, and how it was different from the big players in the event space. Are you that clear on how your software is different from competitors? Do you have a clear point of view, like Raphael, that sets you apart from the rest of the eocsystem? If not, you might want to work with me.…

The Business of Open Source

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Creating an ecosystem with Ashraf Samhouri 35:16

לפני 1 year35:16

35:16

This week on the The Business of Open Source, I spoke with Ashraf Samhouri , the CEO and co-founder of Activepieces. Activepieces didn’t start as an open source company — and we started out the conversation by talking about why it was important to take an open source route because Activepieces is building an ecosystem. Some other highlights from the episode: Making software that is both for technical users (engineers love Activepieces!) and non-technical users (who also love Activepieces, because the UI is good) Understanding the different user types, and marketing to them separately and specifically. I challenged Ashraf to tell my why Activepieces is better than Zapier even without the open source piece — it was a challenge, but he made a good argument about having a simpler interface as well as that Activepieces allows you to run on-prem We talked about product led growth and how there is an obvious starting point for promoting an open source project Why lead qualification is so important If you’re the founder of an open source company and you’re struggling with your open source strategy, with your positioning of your product or project in the ecosystem or with communicating that value of your product and project, reach out — that’s what I help companies with.…

The Business of Open Source

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Testing 17 different income streams with Per Ploug Krogslund 42:43

לפני 1 year42:43

42:43

This week on The Business of Open Source, I spoke with Per Ploug Krogslund , who is currently senior director of developer programs at Docker, and who previously had a number of experiences at the intersection of open source and business. He founded and ran an open source company, Umbraco , for many years, and also led the Open Source Program Office at Spotify. We had a wide-ranging conversation about open source businesses. Some of the topics we covered: What is the right size for an open source business? How do we make space in the conversation about open source businesses for the companies that will never become billion dollar unicorns? The tension, both internal and external, around building open source software and building a company. We talked about this in the context of Umbraco and in the context of Docker — most fascinating to me was that Per felt like as soon as Umbraco had figured this out, it wasn’t as interesting for him to keep working on the company. Why hasn’t there been an “enterprise Backstage” company to spin out of Spotify? We also revisited the question of Microsoft and open source, because Umbraco is an open source company built on a Microsoft stack at a time when Microsoft was publicly hostile to open source. What should you take away from this conversation? There are plenty of opportunities to build small-to-medium size companies around open source You might have to try a lot of different ways to monetize. Per said he felt like Umbraco tested 17 different income streams There will be a tension, both internally and externally, about how much to open source. This is part of the game; you have to figure out how to manage this tension but might never feel like you get it perfect. If you’re listening and want help on your open source strategy, finding the right balance between open source and income streams and figuring out what those income streams should be, reach out to see if it might be a good fit for us to work together.…

The Business of Open Source

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Open source as a privilege of successful businesses with Tom Wilkie 44:55

לפני 1 year44:55

44:55

This week on The Business of Open Source, I talked with Tom Wilkie , CTO at Grafana Labs . We talked about how he had a 10-month run building a startup before ultimately joining Grafana in an acquisition — why he thought that was the right move at the time and how it’s developed since then. But Tom has also had a long career in open source businesses, and we had plenty to talk about. My favorite quote: “I’ve always seen open source as a privilege of successful businesses, so I want to be a successful business.” At Kausal, Tom’s first startup, the focus was on financial sustainability from the beginning, and they had $100k in revenue in 10 months before the acquisition by Grafana. At Grafana Labs, everything is done with an eye on revenue — yes, there are tons of open source projects and tons of investment in those projects, but it has to be tied to revenue. Some other things we talked about: Starting an open source company with the explicit goal of being a successful business, which is not what Tom sees all open source companies doing Why you should probably start with open source code at the beginning if you intend to open source at all, because otherwise your code will get messy and you’ll be too embarrassed to open it How integrations are the secret sauce that Grafana Labs monetizes — why that it, and how it allows so much code to stay open source without threatening Grafana’s financial success Choosing a SaaS strategy versus choosing an enterprise on-prem strategy — and how you need to be aware of what your competitors are doing when choosing which is right for you. Thanks for listening! I’m Emily Omier, a consultant who works with company on open source strategy related to positioning and product management. If you’re struggling with your strategy around open source — whether you’re unsure how to differentiate in the ecosystem or not sure what to open source — I can help. Learn more here.…

The Business of Open Source

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Realistic pros and cons of working with foundations with Mike Milinkovich 40:01

לפני 1 year40:01

40:01

This week on The Business of Open Source I spoke with Mike Milinkovich , executive director at the Eclipse Foundation . We had a wide-ranging conversation about the role of open source foundations in the open source ecosystem, especially as related to open source businesses. The existence of open source foundations, and how companies decide to engage (or not) with them, is one of the aspects of open source businesses that is truly unique. Perhaps one of the key things to keep in mind from this conversation is that a foundation’s priority is project sustainability — and that is not always aligned with the goal of increasing profits for a company. On the other hand, there are a lot of advantages to contributing a project to a foundation. But founders should be aware of both the advantages and the constraints that working with a foundation entails. Here are some of the things that stood out from our conversation: Investors want a successful business more than they want a successful project; foundations’ priorities are opposite. You have to take into account commercial/financial interests if you’re thinking about sustainability of a project, because you have to put food on the table; projects take time to maintain. The only community you get around an open source project is the one you build — contributing a project to a foundation is not a magic community pill, and building a community takes work. Running a foundation is not free, so if you’re going to contribute a project to a foundation seriously consider supporting that foundation financially. Your customers should also become sponsors or members of the foundation(s) that your project(s) are hosted under, and you should actively encourage them to do so. Listen to the entire episode for even more insights!…

The Business of Open Source

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Controlling your own narrative in a hot market with Vinoth Chandar, founder of Onehouse 42:06

לפני 1 year42:06

42:06

This week on The Business of Open Source, I spoke with Vinoth Chandar , the founder and CEO of Onehouse and the creator of Apache Hudi. We took a pretty deep dive into the relationship between Onehouse and Hudi, a topic that for me is at the heart of building a company on top of an open source project. In fact, whether or not Onehouse is an ‘open source company’ could be debatable; Hudi is an Apache project — it’s not owned by Onehouse in anyway — and Onehouse is not a ‘managed Hudi’ or ‘enterprise Hudi.’ Onehouse solves a problem that is fundamentally not the same problem that Hudi solves. Here’s some other take aways from my conversation with Vinoth: There were both technical and business reasons for the relationship between Onehouse and Hudi; Hudi is a library, and you can’t offer a library as a service. Also, Onehouse does way, way more than Hudi. Out of Hudi’s 16 project management committee members, 5 are from Onehouse. Which means both that Onehouse has a significant presence, but also that it can’t completely control the project. The disadvantage of being in a ‘hot’ market, which means there are lots of big players trying to define the narrative around data lakehouses. Starting Onehouse two and a half too late… or was it actually too early? We had a discussion about timing of starting the company, and Vinoth had arguments for why they started the company too late, but also why it might have been too early. Are you giving away too much? The Onehouse board sometimes thinks so; but what Vinoth thinks was a mistake was not spending enough time educating both Hudi users and the larger community about just how much Hudi can do, instead of letting external players define the narrative about what Hudi does. Check out the full episode for more wisdom from Vinoth!…

The Business of Open Source

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Thoughtful open source strategies and nailing the OSS/product relationship with Joe Duffy 39:46

לפני 1 year39:46

39:46

This week on The Business of Open Source, I spoke with Joe Duffy , co-founder and CEO of Pulumi. We kicked off the conversation by talking about why Pulumi is open source in the first place — a mix of Joe’s long-standing interest in open source and a feeling like a developer tool like Pulumi just has to be open source in order to be taken seriously. But there was another reason, too: Pulumi’s founders weren’t just in it to build a company, they wanted to transform their industry and build a lasting community, and felt like open source was the best way to do that. Lots of good take aways in this episode, like: Learning from open source legends... uh, actually, learning from Microsoft. Microsoft is an open source giant, right? It’s interesting to hear Joe talk about learning about open source business strategy from Microsoft, precisely because Microsoft does not make money directly from VSCode, and also does not invest millions of dollars into R&D just to be nice. “If you’re going to try to build a business with open source, you need to be very thoughtful and very strategic about it.” The founding team at Pulumi sort of iterated on figuring out the business model, but to a large extent they just thought about it until they had an Aha! moment. On the other hand, they didn’t go public until they thought they had a winning strategy for building an open source business. In the case of Pulumi, there’s a client side and a server side, so it made sense to build in a natural division between the two. This also made it so users were less likely to feel like Pulumi was holding back essential features in order to drive sales. “The way I always view it is the thing you’re selling has to stand on its own” Pulumi started a company, an open source project and a commercial product at the same time. Joe’s not sure he would recommend that approach, but it worked for them. “Figuring out the relationship was importnat, but actually the most important thing was to have a successful open source technology.” One thing I wanted to pull out: Even though Pulumi launched the open source project and commercial product at the same time, they focused all their efforts in the first two to three years on getting the open source project off the ground. Many founders I talk to think that once the commercial product is out there, you are forced to build a GTM team… but you don’t have to. In fact, I think the strategy of having the possibility to buy the commercial product while focusing the company’s energy on the open source software in the beginning is brilliant. Result: “We were able to create this immense funnel of inbound commercial interest, even when that wasn’t really the top level focus.” Even if you’re primarily a SaaS company, you can still offer an enterprise on-prem version for customers with hard requirements to host themselves, like air-gapped environments. Just because that option exists doesn’t mean you must build GTM motion for it, though. The business value Pulumi gets from the open source project is: generating leads, building the company’s brand, and also recruiting top-level talent. The fact that developers building the tool are so close to developers in the community is also a huge advantage. Listen to the full episode, it has a huge amount of great insights!…

The Business of Open Source

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How to save your company with a license change with Tyler Jewell 52:13

לפני 1 year52:13

52:13

This week on The Business of Open Source, I spoke with Tyler Jewell — for the second time, now. Last time I spoke with Tyler, he was an investor at Dell Technologies Capital , he’s since taken over as CEO of Lightbend. We talked about a lot, but there was a definite theme to our conversation: License changes. Lightbend had been running an open core model, with the open core using a permissive Apache license. The company’s open source project, Akka, is massively popular. Lightben had about $13 million in ARR. But it was spending over $20 million per year, mostly of on R&D and then GTM. And they had a churn problem; and the churn problem was that customers would stop buying Lightbend’s product, but they would stay with Akka, because it was good enough. Why did this happen? The added proprietary features weren’t valuable enough for companies to pay for, especially in the face of budget cuts. And because the community was quite mature, it often started to duplicate these capabilities. And then the company faced a near-death experience in 2021. At the same time, usage of Akka was only growing, while the company was facing potential bankruptcy. Investors saw the potential and didn’t want to give up on the company, but it was clear to the board of directors that something needed to change — and that the thing that wasn’t working was the business model. So they changed it. There’s a couple things I hope people can take away from this. If the difference in value between your commercial product and your open source project isn’t big enough, you’ll have a rough time building a profitable company. Sometimes the alternative to changing a license is bankruptcy; bankruptcy ultimately is not in anyone’s best interest, not the company, not the community’s, not the customer’s. Offering a cloud option can work, but it’s an entirely different business, and trying to build it up while the company is in a crisis and expecting it to save the company is only realistic if there’s a good overlap between the market for the cloud offering and the open source project; in this case, there wasn’t good overlap. The license options open to you depend on what the actual software does. And if you’re going to enforce the license at all, you need to have some visibility into where it’s installed, which, again, can be challenging depending on what kind of software you’re dealing with. Changing an open source project’s license is not a trivial undertaking. You have to hold copyright to the code, and you better hope that you’re structured your contributor license agreements correctly. You also have to do the change on a new release — and it’s more likely to work if the new version is different enough from the previous one that people really want to update. If you’re going to make a license change, you might get backlash, but if being transparent and honest can go a long way towards minimizing the PR disaster. So what happened? Churn went down, revenue is nearly doubled and Tyler projects that this year will be cashflow positive. This summary doesn’t do it full justice, though, so check out the full episode!!…

The Business of Open Source

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Complementary Projects and Products with Justin Cormack 48:34

לפני 1 year48:34

48:34

This week on The Business of Open Source I have an episode I recorded on site at AI-Dev in Paris with Justin Cormack , CTO of Docker . We finally get around to talking about AI at the very end of the episode, but otherwise we talked business and open source and how Docker manages both. Here’s some of the take aways from the episode: There are upsides and downsides to being an open source company, and you should absolutely make sure you are leveraging the upsides. Because they don’t necessarily translate into business value automatically, you have to be intentional to make that happen. It’s often a good idea for open source businesses to create a commercial product that is complementary to their project, so that if usage of one goes up usage / adoption of the other goes up, too. This is in contrast to an open core model, where the open source project can easily end up being crippled so that people are incentivized to buy the closed source license. If you want to get to $100million ARR, you can either sell $10 subscriptions to 10 million people or you can sell $100,000 subscriptions to 1,000 people. Both get you to the same revenue number, but the business model is very different. We also talked AI and open source, given the event we were at.…

The Business of Open Source

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Excellent Open Source User Experiences with Karthik Ranganathan 47:33

לפני 1 year47:33

47:33

This week on The Business of Open Source, I spoke with Karthik Ranganathan , founder and co-CEO of Yugabyte. This is the second time Karthik has been on the podcast, but since three years had passed I thought it’d be a good idea to catch up and see what’s changed at Yugabyte and how his perspective on the open source commercial ecosystem has changed. Some really cool topics came up in this conversation. For example: Why engineers don’t choose databases based on features (and how this is related to why so many databases are open source This was super interesting, because I’ve seen a lot of conversations in the developer tools space about how developers choose their tools based on the features the tool has, and you should therefore market/sell based on features (unlike marketing/selling to any other market). I think this is bullshit and based on a misunderstanding about the difference between a feature and a benefit. Going back to the database market, we talked about how ultimately database users need to develop an intuition around when a particular database is the best choice, and that it takes time to do so. Choosing a database is about choosing what to prioritize for a particular application, and in a way Yugabyte presents its users/customers with a way to prioritize what’s important, simplicity or flexibility. Companies that want more simplicity get something that’s fully managed (and pay for it) companies that prioritize flexibility above all else are a better fit for the open source. The database is the same, regardless of whether someone is using the pure open source version or the fully managed service — and it’s important to Yugabyte that everyone gets the same core functionality. How the role of open source and it’s value for Yugabyte as a company has changed as the company has matured, and in particular how it’s a way for people to try out Yugabyte first, and then reach out. Why Yugabyte has invested in making sure the open source user experience is excellent — because they want users to get value out of the project immediately; no one has time to spend four days figuring out how a new database works. This is part of why they think the open source project has become a lead engine. The importance of messaging in helping people understand quickly what to expect from the project and minimizing the amount of time it takes for them to get value out of it. Whether or not Yugabyte was a bit early to the cloud native party, and the pros and cons of being early. And much more!…

The Business of Open Source

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Ensuring the Difference in Value between Project and Product is Big Enough with André Eriksson 41:38

לפני 1 year41:38

41:38

This week on The Business of Open Source, I spoke with André Eriksson , founder and CEO at Encore. We talked about how open source develops trust, something I also discussed in the episode I recorded with Reshma Khilnani . For Encore, it’s subtly different, though. In the case of Medplum, open source is a differentiator in a market that’s used to black boxes, for Encore, open source is tablestakes in a market that won’t adopt a completely proprietary software. We talked about: Launching with a cloud platform from day one — not the open source project. On the other hand, open source is also important because often users and customers have to modify things to get it exactly right; the flexibility is a critical part of the platform’s draw. The challenge getting contributions, which André doesn’t find surprising, especially because it’s a project/product that solves problems for companies, not hobby projects. Having one brand for the open source project and the product, which can make it hard to communicate the difference between them. Ensuring that the open source project and all of the features in it are useable without being dependent on the commercial product — which is not always easy. Finding the right balance between avoiding crippleware and still having enough of a difference in value between the open source and the commercial product to sell it is a core challenge. The biggest risks from open source, which André kicked off by talking about the difference between what you perceive as a big risk and what objectively is — this is a distinction that I think is super important to understand in life and business. Ultimately he settled on a big risk just being that you build something that isn’t valuable or differentiated enough for people to pay for. Communicating the value proposition clearly is their top challenge at the moment. Check out the full episode for some serious insights into what’s working and what’s a struggle at Encore.…

The Business of Open Source

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Open Source Internal Startups with Saurav Pathak 38:00

לפני 1 year38:00

38:00

This week on The Business of Open Source I spoke with Saurav Pathak , chief product officier at Bagisto , about a very different kind of business relationship with open source — and open source software incubated in a larger company. There were tons of interesting nuggets in this episode, but some things I wanted to call out are: For open source projects, the tech stack that the project is built with can in fact be a differentiating feature. This is unique to open source (and has come up before, both in my consulting work and in podcast interviews). Users might want to choose a project because it’s written in the language they are familiar with, even if the functionality is exactly the same as a competing project The difference in needs between the merchants (who just want to get their ecommerce store up and running) and developers building ecommerce platforms, who was worried about being able to build extensions How an open source company like Bagisto fits into the larger commercial strategy for the parent company. Build a community of developers versus building a community of merchants, and why both are important for a project like Bagisto How Saurav manages the tension between adding features that people want and not building an overly bloated product, including how to manage this tension when someone wants to contribute a feature that the core team may or may not want. It’s always interesting to me to see different models for open source companies, and Bagisto certainly is a different model. Especially after last week’s episode with Tanmai Gopal , which had a much more classic story.…

The Business of Open Source

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Improving Your Value Prop Exponentially with Tanmai Gopal 45:07

לפני 1 year45:07

45:07

This week on The Business of Open Source I spoke with Tanmai Gopal, co-founder of Hasura. We talked about how Hasura grew out of Tanmai’s previous company, which was a consulting company. I like to call out examples of really novel open source businesses, but in fact the thing that stuck with me from the conversation with Tanmai was that Hasura is going the ‘classic’ route… and it’s working. What does the ‘classic’ route look like to me? It’s an open source project that targets individual developers and a commercial product that targets teams and teams of teams. It’s having additional network security features in the commercial options. It’s using the open source project as a growth engine and getting leads from companies that depend on it. It’s also using the open source project as a way to get feedback on the product roadmap. Here were some of the takeaways from our conversation: It’s a lot easier to sell a product if your customers see it as mission-critical. One of Hasura’s first inbound leads was from a Fortune 100 company who said they’d be unable to ship any software for two weeks if Hasura went down — and so they wanted to make sure the team behind Hasura was serious and also wanted to pay them to make sure they didn’t go down. For Hasura, the first clear difference between open source project and commercial product was that the open source project is for individual developers but the commercial product is aimed at the team level. Even for the cloud hosted edition, the product with ‘developer-level’ focus is free. In fact, if you go to the Hasura CE product page, the CTA asks you to use for free on the cloud. Tanmai said this is an intentional choice because they want to reduce friction for people to test it out, and the fastest way to get up and running will always be to use the cloud version, not the open source. We talked a lot about the control plane versus the data plane — all the editions have the same functionality at the data plane level. But the control plane, where people are collaborating — that is commercial only. The open source project can be a great way to stay close to your users / customers and use their feedback to constantly refine your product roadmap. In fact, this can be a main advantage of being open source, because it is the only way you stay close to your users and get their feedback — otherwise you would often only talk to the buyer, who is likely an exec with a big budget but not using the technology on a daily basis. This doesn’t mean open source doesn’t create liabilities for Hasura — it does, and those liabilities have to be managed. And Tanmai is frank about the fact that creating enough value on top of the open source project without crippling the growth engine is a tough balancing act. Pay attention to what your best customers are doing! That has informed some really important product decisions for Hasura — and it took them way to long to figure out the unique way their happiest customers were getting more value out of Hasura than other users. Definitely check out the full episode for more insights from Tanmai!…

The Business of Open Source

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Using Open Source for Trust, not Growth, with Reshma Khilnani 39:50

לפני 1 year39:50

39:50

This week on The Business of Open Source I spoke with Reshma Khilnani , CEO and founder of Medplum. Medplum is an open source electronic health record development platform, and one of the things I loved about this conversation is that Reshma is so focused on the healthcare industry — a level of focus that I find relatively rare in open source companies. And not only that, when I asked her if she thought the company’s focus was too narrow, she responded that actually she often worries that it’s too broad. Another thing I really liked about this episode is that open source, for Medplum, is about trust and transparency, not growth. Medplum’s customers, Reshma said, just don’t mess around with free software that doesn’t come with compliance certificates and some kind of support guarantees. It’s a great episode to come on the heels of the episode with Adam Jacob , who talked about the difference between code, software and a product — that is a distinction that Medplum has clearly nailed. Other takeaways if you’re running an open source company: Reshma is clearly really passionate not just about developing software, but about building software for the healthcare industry. She can also clearly articulate why her customers are not well served by the standard, off the shelf development platforms that can be used by any industry. This industry-specific expertise is really powerful, and quite frankly something I don’t encounter very often. Even though there are different legal regimes in different countries, the underlying needs are pretty similar, so even for something as specific as healthcare companies it’s not particularly challenging to provide a solution that meets the needs of customers around the world Medplum is Reshma’s third company, but her first open source company. She talked about how one of the key differences between building an open source company and a her previous companies that that the company has to pay incredible attention to the implementation details that at any other company no one would care about. Yes, you’re building a product company… but that doesn’t mean you should never sell professional services. Reshma says that one mistake she made was being too rigid about not selling any professional services at all, and ultimately they ended up offering packages of services to help customers get their implementations running. One last bit of info: Reshma compared the conversation around open source startups now with “internet startups’ in 2013. Will all startups be open source startups in 10 years? I guess we’ll see.…

The Business of Open Source

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The Difference between Code and Product with Adam Jacob 47:18

לפני 1 year47:18

47:18

This week on The Business of Open Source, I spoke with Adam Jacob , founder and CEO of System Initiative and formerly the CTO and co-founder at Chef. We had a wide-ranging conversation that at times veered into the philosophical (what is the meaning for ‘strategy’?) but also has plenty of concrete, practical insights. We talked about: The difference between being the CTO and being the CEO of a startup, even if you’re a founder in both cases (and why Adam wanted to try out the CEO role this time) How Chef started out open source primarily because Adam and his co-founder really believed in open source values How they figured out a business model for Chef, but that it really felt like they were just making it up was they went along — and how he suspects that’s what most people do Getting disrupted four times, and trying out many different business models along the way We also talked a lot about total addressable markets, serviceable available market and serviceable obtainable market in the context of open source companies. Three key takeaways: The software is not the product. A product is the entire experience of using the software, including how it is installed, how the team is onboarded, what compliance certifications you have, what happens if you have a problem, etc. As a vendor of open source software, you need to focus on creating and selling a whole product and take the focus away from the code. You can have 100% open source code and still sell a product, because they want to have a complete experience with support and compliance paperwork etc — and because they value buying those things from the same people who are writing the code. The way to calculate TAM is to multiply the number of people who want to buy a product by the average selling price of the product. When you phrase it this way, it becomes obvious that the TAM for any open source software is zero, because the average selling price is zero. If you enjoy this podcast, please share with other founders and leadership in open source companies! And if you like the idea of open source lawyer trading cards, reach out to Adam and he’ll start a physical product company next :).…

The Business of Open Source

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A Buyer's View of Open Source Companies with Mark Boost 28:15

לפני 1 year28:15

28:15

This week on The Business of Open Source, I had a very different sort of guest — Mark Boost , the CEO and founder of Civo . We talked not only about Mark’s history as an entrepreneur, but also Civo’s recent acquisition of KubeFirst. This topic caught my eye because it’s not often I get an offer to talk with an acquirer of open source companies, and I wanted to take him up on it. (Though if you missed it, I also talked to Thomas di Giacomo about this topic, and it was fabulous). The that is different about this case is that Suse is fundamentally an open source company, but Civo is not, and this was the first time that Civo had acquired an open source company. We talked about: How the relationship started long before anyone was thinking about an acquisition What the 1 + 1 = 3 equation looked like in this particular case How it makes sense for an infrastructure company to acquire a complementary software company What it means to hire a pre-revenue open source company It’s a relatively new acquisition, so we did a pre-mortem on it together, and Mark talked about what could go wrong — a super interesting process. Lastly, we talked about Civo’s open source projects and what business value the company gets out of it’s relationship with open source in general Come join me at Open Source Founders Summit if you want more conversations about building open source companies!…

The Business of Open Source

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Trying All the Open Source Business Models with Brian Fox 45:10

לפני 1 year45:10

45:10

This week on The Business of Open Source, I spoke with Brian Fox , co-founder and CTO of Sonatype . In addition to having a really interesting discussion about the usual topic of how to build a business around open source software, we also had a good conversation about security — it was hard to avoid, because we recorded this right after the xz backdoor discovery, and software supply chain security is kind of Brian’s thing. Business-wise, though, we also covered some really cool topics. Including: The tension between an open source project that’s “too good” and yet the need for the sales team to close deals In some ways, the fully commercial, closed-source products in Sonatype’s product line are more straightforward… but there are challenges that go along with a pure closed-source approach, too, especially for a DevTool company. Choosing your relationship with open source depending on who your target user / target buyer is Pivoting to a top-down sales motion because the bottoms-up motion just didn’t work; and how that means the features that sell aren’t always the features that get used What Sonatype gets out of it’s relationship with Apache Maven and open source Nexus How do we solve real problems, and how do we solve them for real? Keeping in mind that no one buys what they need; they only buy what they want. Check out the full episode, and come to Open Source Founders Summit if you want more opportunities to talk about about business and open source.…

The Business of Open Source

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Aligning with User + Customer Needs with Rod Johnson 46:48

לפני 1 year46:48

46:48

This week on The Business of Open Source I had Rod Johnson , founder/CEO of Spring Source and creator of the Spring Framework (as well as board member of many other open source companies) on to talk about Spring, monetizing open source and what’s changed in the open source ecosystem since 2008. Key takeaways: Consulting was burning the entire team out, and that threatened the health not just of the consulting business, but of the open source project as well An amazing salesperson can often sell anything, but that doesn’t mean that you’ll be able scale, because your entire sales team is not likely to be incredibly brilliant Spring Source ended up not monetizing Spring at all — but rather worked on monetizing with products that were complementary to Spring. “We monetized Spring by not monetizing Spring, by using it to open the door” The moment that the company really started to see success as a product company was when the team stopped thinking about what they wanted to build and instead focused on what customers where telling them that they wanted. The risk of having a bunch of very good engineers on your team is that they’re excited about solving hard technical problems — but your customers might want something that is not very technically challenging or interesting. A major part of the job of a company leader is to talk to your team and get them on board with your plans The environment around monetizing open source projects has changed — there are things that worked in 2008 that wouldn’t work today, and things that didn’t work then that would be fine now If you love (insert your favorite open source project here), it has to have a sustainable economic model It’s really critical to have a rationale behind what functionality goes in your product and what goes into your open source project At the end we talked briefly about Open Source Founders Summit , a conference for leaders in open source businesses happening this May 27th and 28th in Paris.…

The Business of Open Source

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Taking a hard look at what community means and if every OSS company needs one with Deepak Prabhakara 35:52

לפני 1 year35:52

35:52

This week on The Business of Open Source, I spoke with BoxyHQ co-founder and CEO Deepak Prabhakara . We talked about a number of things, from BoxyHQ’s relationship with its open source project, called SAML Jackson to how to build a growth flywheel and how that flywheel does and does not depend on a community. Is BoxyHQ a security company? Does it matter either way? Starting the open source project at the same time as the company, and why they did it that way The relationship between the user community and the customer community BoxyHQ as the anti-platform — instead of trying to build a platform, which is the default goal for a lot of companies I speak with — they are explicitly trying to build a more a la carte experience for users The challenges of community building around a project that isn’t sexy and how to build community that isn’t project-focused, but rather that’s focused around a problem space Making the mistake of assuming your startup is completely unique and unlike any others! We talked about much more as well, and it’s definitely an episode you should check out.…

The Business of Open Source

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Getting Your Pricing Model Right-ish with Alex Olivier 25:20

לפני 1 year25:20

25:20

In the second episode that I recorded on-site at KubeCon EU in Paris, I spoke with Alex Olivier , CPO and co-founder of Cerbos . This was not a general discussion: It was focused on the process that Cerbos went through to figure out pricing. Here’s what we talked about: The first step of figuring out your pricing is not the number, but rather what you’re charging for. Is it API calls, or amount of data you’re processing, or monthly active users, or monthly active principles… that last one is what Cerbos is charging for Why it’s important to have a pricing system that allows potential users to be able to roughly estimate for themselves how much using your software is going to cost them You also want to avoid pricing models that encourage people to look for ways to hack around to find ways to lower their monthly costs Why your pricing model should be about the value you’re providing, not about how much it costs you to run your system Discovering what your price anchors are / what your customers are comparing you to Check out the full episode for more details! And join us at Open Source Founders Summit for more discussions about the specifics of pricing for open source companies.…

The Business of Open Source

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Nailing Customer Acquisition with Patrick Backman of MariaDB and OpenOcean 36:17

לפני 1 year36:17

36:17

This week, I had a dilemma: should I prioritize the episode where I spoke with one of the MariaDB co-founders, in which we discuss setting up a foundation as a way to ensure that the project continues to be open source in the future, no matter what (relevant given the Redis announcement); or should I prioritize the conversation with one of the founders of Sonatype, one of the oldest companies in the software supply chain security space, in which we talk about the xz debacle. I went with Patrick Backman , general partner at OpenOcean and co-founder of MariaDB, because it’s a little more in my lane. (The conversation with Brian Fox will have to wait for next week!). One of the main things we discussed was the relationship between the MariaDB foundation and the MariaDB company. Including: Why they decided to put MariaDB open source in a foundation, and why they created a separate foundation instead of putting it in an existing foundation The relationship between MariaDB foundation and company today, including the financial relationship MariaDB was founded by the founders (and some key employees) at MySQL; we also discussed the lessons learned at MySQL that the team then applied at MariaDB. And we talked about customer acquisition, one of the things that Patrick thinks the team had learned at MySQL and therefore had pretty well figured it out at MariaDB. Patrick’s co-founder Monty Widenius is one of the speakers at Open Source Founders Summit — if you want to go into more details on with the lessons from MySQL and MariaDB, as well as lessons from being an investor at OpenOcean, join us in Paris May 27th and 28th at Open source Founders Summit.…

The Business of Open Source

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Ensuring a Project's Long-Term Survival with William Morgan 35:13

לפני 1 year35:13

35:13

This week on The Business of Open Source, I have an episode recorded on site at KubeCon EU in Paris with William Morgan , CEO of Buoyant. We had a fabulous conversation, which touched on some touchy subjects, including Buoyant’s slightly changing relationship with Linkerd . But we talked about: Being an open source mercenary, but also being dedicated to making Linkerd a ‘proper’ open source project Feeling like open source was table stakes for a company in the space Buoyant plays in. This is an under-appreciated reason for being an open source company — you feel like it’s just expected in the market you play in, so you do. Waiting too long (or is it too long?) to commercialize Starting out by selling support, but the problem with that because Linkerd worked well and people kept saying that they didn’t need support because they never had problems Competing against Istio, which was backed by the Google engine and how that made Linkerd / Buoyant an underdog (or cockroach). For those of you who haven’t been following Linkerd / Buoyant… Buoyant recently announced that they would be doing edge releases for Linkerd, but not stable releases. We talked about why they made this change and how the ecosystem responded. Check out the full episode!…

The Business of Open Source

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From Project to Profit with Heather Meeker 37:08

לפני 1 year37:08

37:08

This week on The Business of Open Source I talked to Heather Meeker , General Partner of OSS Capital and author of From Project to Profit, How to Build a Business around your Open Source Project. We talked about some things that I entirely agree with, and then there were some points I challenged Heather on — all in all, it was fabulous conversation. Here’s what we covered: Why you should think of your project and product as two different products so you avoid thinking of your open source project as a loss leader and get your incentives right The differences between supplementary and complementary products, and how the relationship between project and product is often complementary, even in situations where that relationship is non-obvious We disagreed about pricing — should COSS businesses have cheaper products than closed-source companies? Why cares about your being open source? Are open source companies more capital efficient? Heather says so, but I’m not convinced. Heather also talked about how they select companies to invest in Do open source companies by definition do a better job at paying attention to user / customer demand? Check out the episode, and check out more about Heather Meeker here: Personal website OSS Capital LinkedIn…

The Business of Open Source

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Delivering Value Quickly in the Observability Space with Pranay Prateek 39:10

לפני 1 year39:10

39:10

This week on The Business of Open Source I spoke with Pranay Prateek , co-founder of SigNoz . Pranay talked about why open source is important to SigNoz's business, why it's super important to deliver value quickly, even for an observability product, and why founders shouldn't think of open source just as a distribution model. We also covered: How SigNoz is differentiated in the crowded observability market Why Pranay thinks being open source makes it much easier for developers to play around with the project and get to know it; so for them it made intuitive sense that the company that they’d build an open source company Why Pranay also thinks open source enables much deeper integrations, which is critically important for an observability company like SigNoz How one of their first lessons / mistakes was releasing an open source project that didn’t work well on an individual developer’s laptop, because it used too much resources The GTM market, and the challenge delivering value within 30 minutes of trying out the project/product for an observability tool that provides maximum value during an incident — but no one is going to be trying out a new tool during an incident situation Why their first commercial product was a cloud offering And much more! And if you’re interested in more discussions of open source businesses, make sure to join us at Open Source Founders Summit this May.…

The Business of Open Source

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OSFS Special Episode: Being a Strategic Acquisition Target as an OSS Company with Thomas Di Giacomo 32:49

לפני 1 year32:49

32:49

In this special episode to promote Open Source Founders Summit , I went deep with Thomas di Giacomo about how open source companies can position themselves as attractive acquisition targets for strategic buyers. If you are the founder of an open source company and you have the idea of being acquired even in the back of your mind, this is a must-listen episode. Whether or not you plan to join us May 27th and 28th in Paris, though of course we hope you do join us. By the way, at OSFS Thomas is going to lead a workshop on the topic of being an acquisition target for open source companies. It will be interactive, which means you can ASK QUESTIONS. In this podcast episode, he talked about: Exits 101. You probably know that strategic buyers usually pay more for companies than other types of acquirers, but we talked about different exit strategies and what they entail Why strategic buyers acquire businesses (in general) but also why you, as the business seller, need to understand every specific potential acquirer’s story and goals so you can see how your company fits into their strategic plan Strategic acquisitions are about 1+1=3… so you have to know what your buyer’s “3” is Why it’s important to be self-aware and know your own goals before you sign any acquisition paperwork And tons more… If you want the chance to ask Thomas about strategic acquisitions for OSS companies — as well as to talk about sales strategies, lead generation and more — join us at OSFS 24 in Paris this May 27th and 28th. —> Get your invite here . PS the audio was a little quiet, but so if you’re having trouble hearing turn up the volume, it’s worth it.…

The Business of Open Source

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Buyer-Based Open Core with Zach Wasserman 37:50

לפני 1 year37:50

37:50

This week on The Business of Open Source, I spoke with Zach Wasserman , co-founder and CTO of Fleet . This was a fabulous episode for many reasons, but then again I never do crappy episodes, right? The first thing I wanted to call your attention to is that Zach talked about how he’s building an open core business because building an open source business is what he wants to do. When his previous company turned away from open source, Zach left to do consulting around OSquery and Fleet (the project). I always like to talk about how companies / founders need a solid reason for building an open source company… and “this is the kind of company I want to build” is a very good reason. (“Everyone else is doing it” on the other hand, is not a good reason). Everyone puts constraints around the type of company the want to build, and as long as you are intentionally about the decisions, there is nothing wrong about this, business-wise. Second, we talked about the tension that exists between making a great project and still leaving room for a commercial product that people will pay for, and Zach talked through how Fleet uses a buyer-based open core strategy to decide which functionality to put in the enterprise version or in the open core. We also talked about: Leaving his first company, Kolide , when the founders had divergent visions about where the company should go How his investor arranged a ‘co-founder marriage’ for Zach and his co-founder Mike McNeil How the transparency aspect of open source can be extremely important, especially for anything in the security space Lastly, Fleet happens to be a former client of mine. You can check out what Mike, Zach’s co-founder, said about working with me here. And if you’re interested in more conversations like this… but in person!!! you should come to Open Source Founders Summit May 27th and 28th in Paris.…

The Business of Open Source

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The Evolving Relationship between Apache Cassandra and DataStax 40:26

לפני 1 year40:26

40:26

Slightly different The Business of Open Source episode today! I spoke with Patrick McFadin and Mick Semb Wever about the relationship between Apache Cassandra and DataStax — how it was at the beginning and how the relationship has evolved over the years. We talked about: — How there was a dynamic around Cassandra where many of the many of the contributors ended up being sucked into the DataStax orbit, simply because it allowed those contributors to work on on Cassandra full-time — How there can be tensions between different stakeholders simply because everyone involved ultimately has their own interests at heart, and those interests are not always aligned. — How it is actually hard to really have open discussions about new features, and how often there can be a new feature dropped in a project that clearly had been developed behind closed doors for some time, and sometimes that created tension in the community — Some open source projects are just too complex to be hobby projects — Cassandra is so complex that you won’t become a code contributor unless you’re working full-time on Cassandra, because that’s the level of skill you need to keep up. — How the relationship between a company and a project often changes as the technology matures. — The importance of addressing tensions between company and community head-on, as adults, when they occur — as well as why you need to remember to treat people as humans and remember that they have good days, bad days, goals and interests. Patrick on LinkedIn Mick on LinkedIn…

The Business of Open Source

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OSFS Special Episode: A Deep Dive into GTM with Frank Karlitschek 30:06

לפני 1 year30:06

30:06

In this episode of the Open Source Founders Podcast, I talked with Frank Karlitschek , CEO and founder of Nextcloud . Frank is going to be talking specifically about lead generation at Open Source Founders Summit , but in this episode we took a slightly wider view and talked about go to market, for open source companies in general and specifically for Frank’s experience at Nextcloud. A couple other things to pull out as takeaways. First of all, Frank talks about how he originally planned to target big companies who wanted to keep their data private — but as it turned out, most big companies don’t really care deeply about keeping their data private. On the other hand, the public sector and universities really do care, and those have ended up being a huge part of Nextcloud’s customers. Frank also talked about the rather obvious differences in needs between home users and big organizations. Nextcloud has some customers with millions of users — their needs are different from a home user. And as far as home users go, Frank says these users are obviously never going to pay Nextcloud anything. On the other hand, they have built mechanisms into the software to nudge open source instances with over 1,000 users to get in touch to talk about a commercial relationship. He also talked specifically about the importance of really talking with your customers and your users — and incorporating their feedback into your product roadmap. For open source companies, you have so much more information and feedback than proprietary companies, and you should take advantage of that to inform your go to market strategy. We also talked about how the millions of home users who will never pay Nextcloud are still extremely valuable to the company — and why Frank think it’s really wrong to think of pure open source users as just leads to be converted. And much, much more. If you’re the founder or leader at an open source company, and you want to be a part of more discussions like this, join us at Open Source Founders Summit May 27th and 28th in Paris!…

The Business of Open Source

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Staying Completely Open Source with Ann Schlemmer, CEO of Percona 30:51

לפני 1 year30:51

30:51

This week on The Business of Open Source, I spoke with Percona CEO Ann Schlemmer. This episode was recorded on site at State of Open Con in London, outside in a van! There’s a ton of great info in this episode, too. First of all, Ann talked about being a ‘suit’ in a geek’s world and her career trajectory that led her to lead Percona. She also set the stage around the constraints that Percona has chosen for itself: To be completely open source and only sell services, and to be completely bootstrapped. And what the ramifications of those decisions are for the business. Here’s some concrete takeaways: The key to thinking about managing the tension between creating a project that’s high quality and still being able to sell services on top of that is to ensure that the services really create value There’s a difference in profile between happy anonymous users and happy customers — often customers are operating at scale or are working in companies that simply always have to have support for critical software. But just as importantly, customers are often not database experts —they just need a database that works, and can turn to Percona to be their database experts. Founders are often more emotionally attached to aspects of the company that a non-founder CEOs like Ann can sometimes be more analytical about what’s working and what isn’t Collaboration isn’t automatic, and how to make it actually happen How Ann decides what problems to collaborate with others on, what they don’t collaborate on and when in the project / feature lifecycle they look for collaboration We also had a bit of a random conversation about controlling status in relationships — the book we talked is Impro: Improvisation and the Theatre . And talked about how founders who are ready to step down as CEO can find a replacement and manage the transition. Ann’s links: LinkedIn Percona…

The Business of Open Source

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How to decide what goes into project and product with Mike Schwartz of Gluu 34:54

לפני 2 years34:54

34:54

In this episode of The Business of Open Source, I talked with four-time entrepreneur Mike Schwartz , CEO and founder of Gluu as well as the host of Open Source Underdogs podcast, about his long career in entrepreneurship. Here’s some particularly interesting things to take out of this episode: “Beware an entrepreneur’s second company.” — Mike says his second company was a disaster because he tried to apply the lessons from the first company in the second, and often those lessons aren’t right for the new business Going all in on being a product company — the toughest year in Gluu’s history was when they decided to stop consulting and make it or break it as a product company Why it’s a good idea to look at the market analytically and start a company in a market you’ll be able to compete in without a huge number of features Why Gluu actually has more features in the open source version than the enterprise edition — because the open source distribution gets features that are in beta whereas the enterprise customers need a product that is 100% fully baked. Why Mike doesn’t believe in making the enterprise product more ‘scaleable’ — the open source project should be just as scaleable as the enterprise product This episode was recorded on site at State of Open Con 24 , outside in a media van!…

The Business of Open Source

1
OSFS Special Episode: Peter Zaitsev Talks Sales 33:48

לפני 2 years33:48

33:48

As part of the preparation for Open Source Founders Summit , I’m interviewing both our speakers and our attendees for a special podcast that’s hyper focused on one thing. In this episode I spoke with Peter Zaitsev , founder of Percona , about sales. We talked about the specifics of sales as a bootstrapped company — which means sales are exceptionally critical from the beginning, and how sales changed as the company moved from a consulting model to a support model on the open source software that Percona creates. Also, this episode was recorded on site at OpenUK’s State of Open Con! Here’s the concrete takeaways from this episode: Even before starting the company, Peter had built up a personal brand as a MySql expert — this is what made it possible for him to get consulting gigs pretty much immediately Peter’s personal brand wasn’t just around MySql in general, but was very specifically focused on MySql performance optimization How a growing team meant that the sales process had to get much more disciplined — and deal sizes had to get bigger so that it’s worth the sales team’s time How to align sales incentives with your business goals — how it’s important to adjust sales quotas and incentives so that sales people don’t oversell, which can hurt your reputation long-term, and don’t sell long-term agreements at too much of a discount. Why it’s important to separate out your revenue that comes from new customers and your revenue that comes from customer renewals, and how to do so in the organization If you want more opportunities to go in-depth on sales for open source companies — and to discuss sales and other aspects of business development with other founders, join us May 27th and 28th in Paris at Open Source Founders Summit.…

The Business of Open Source

1
Staying True to Your Community and Your Bottom Line with Garima Kapoor 39:09

לפני 2 years39:09

39:09

Garima Kapoor, COO and co-founder of MinIO, joins me to share her journey from investor and advisor to co-founder of MinIO and the wealth of knowledge she’s amassed along the way. In this episode, Garima explains how her experience in finance and belief in the power of open source helped MinIO to break into the data storage market. She also reviews the challenges she faced as a first-time founder and what others can learn from her mistakes and take away from some of their own. Since Garima started her journey with MinIO as CFO, she outlines that role for me and explains how she thinks a CFO should operate in an open source company. In reviewing mistakes she’s seen from other founders, Garima states some principles that create the “foundation for any open source business.” - “You should always be very honest to your community. You should always be very transparent to the community” Highlights: Garima introduces herself and explains why she and her co-founders started MinIO (1:31) Garima describes how the MinIO founders honed in on a problem they wanted to solve (3:55) How the MinIO founders used open source crack the market (6:37) What triggers a user to purchase a commercial license for the product (10:33) Garima explains why she and her cofounders were set on their open source strategy from day one (11:35) Garima explores the differences between being an investor and advisor for other companies and starting her own. (13:25) Garima shares go-to-market advice for other founders (15:21) Garima outlines her strategy for building on small successes (18:38) Garima explains why she started as CFO for MinIO and breaks down the role a CFO can play in a new company (21:46) Why Garima thinks a CFO’s role remains the same in an open source company as compared to a proprietary company (27:17) How to avoid competing with your open source product when you also have a commercial offering (34:06) Links: Garima LinkedIn: https://www.linkedin.com/in/garimakap/ Twitter: https://twitter.com/garimakap Company: min.io…

The Business of Open Source

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Making the Critical Pivot from Closed to Open Source with Federico Wengi 32:47

לפני 2 years32:47

32:47

Today I’m joined by Federico Wengi, who is a Partner at SquareOne VC. In this conversation, Federico sheds light on the conversations he’s had with many companies who consider making the pivot from a closed-source business strategy to an open-source strategy. Federico explains why it’s so uncommon for businesses to make that pivot, and lays out the challenges businesses face when they consider taking on such a change. Federico also gives a great example of a company that did successfully complete the pivot to open source, and the choices they made that led to their success. Federico and I discuss why this is one pivot you can’t take back, and also why it won’t solve all your problems. Despite all that, Federico shares his optimism for the value of open source and the importance of at least considering this strategy when you need to make a change. Highlights: Intro (00:00) I introduce Federico, who is a Partner at SquareOne (00:59) Federico describes his role at SquareOne and the areas of investment they focus on (01:28) What Federico typically sees when companies move from closed source to open source (04:42) How important conversations come up about business strategy and open source versus closed source (07:40) Why many companies end up not pursuing an open-source strategy (11:17) Federico tells the story of a company he worked with that made the leap from closed source to open source (15:03) The most critical things businesses have to do in order to utilize an open-source strategy (16:23) What decisions led to success in the company Federico helped shift from closed source to open source (18:09) The psychological challenges leaders face when considering making a pivot to open source (23:54) Federico shares the advice he would give to a founder who’s considering an open-source strategy (26:40) How you can connect with Federico (31:40) Links: Federico LinkedIn: https://www.linkedin.com/in/federicowengi/ Twitter: https://twitter.com/federicowengi Company: https://squareone.vc/…

The Business of Open Source

1
Emily Omier and Remy Bertot Talk About Open Source Founders Summit 12:22

לפני 2 years12:22

12:22

How can we get founders of open source companies together to share ideas, share strategies and tactics and build a community not just of open source practitioners, but of open source business owners? We create a conference/summit/retreat to bring them together to learn and to work on their businesses together. At least that is the bet that Remy Bertot and I are making In this episode, I talked with Remy about Open Source Founders Summit , a summit they're organizing on May 27th and 28th, 2024 in Paris, France — we each shared our motivations for organizing the event, and talked about why we think it's important for people to come together in person. You should listen to the episode, but if you don't want to, the bottom line is that we think there needs to be a space for all open source founders (not just the DevTools, not just the VC-backed) can come together to share business ideas — a place where business, not tech, is the focus. Listen to the episode, and join us in May!…

The Business of Open Source

1
Timing the Evolution of a Successful Open-Source Project with Ben Haynes 40:40

לפני 2 years40:40

40:40

Ben Haynes, the Founder and CEO of Directus, created an open-source project while working at his own agency in 2004. In this episode, we explore how he went from maintaining an open-source project to building an open-source company with a solid product-led growth strategy, and how he’s achieved success in the enterprise segment even as a small organization. Ben expands on how he feels open-source is the best way to start a business, and also reveals why timing and transparency can be both your greatest assets and the areas where you have the most regrets if not done right. We also discuss the value of optimizing you product and business for working with government agencies as an open-source company. Highlights: Intro (00:00) I introduce Ben Haynes, who is the CEO and Founder of Directus (00:59) How the Directus platform has evolved over time (02:33) Ben tells the story of what happened after the initial release of the Directus project in 2004 (06:06) The strategy Directus has used to land enterprise customers as a small company (10:20) Ben and I discuss the importance of early-stage open-source companies optimizing to work with government agencies (13:59) Ben describes the SaaS business model that he chose for Directus (16:38) Why Ben feels that open-source is the best strategy for starting a company (25:19) How Ben landed on a product-led growth strategy for Directus (27:39) What Ben learned about mistakes he made in timing his product and company (31:23) The advice Ben would give to another open-source founder (33:52) How listeners can learn more about Directus and connect with Ben (39:32) Links: Ben LinkedIn: https://www.linkedin.com/in/contactbenhaynes/ Twitter: https://twitter.com/benhaynes Company: https://directus.io/…

The Business of Open Source

1
The Human Cost of Increasing Freemium Users with Peer Richelsen 34:22

לפני 2 years34:22

34:22

Peer Richelsen is the Co-founder of Cal.com, an open-source calendar scheduling tool. This week, Peer and I discuss his personal experience with needing a customizable scheduling tool, the big leap from taking donations to running a profitable business, and the thought process behind seeking VC funding. Peer also talks about the major advantage of starting with only a paid version of the product in order to build a small community of super users. Lastly, I pick Peer’s brain about how he feels being constantly compared to non open-source scheduling products. Highlights: Intro (00:00) I introduce Peer Richelsen, the Co-founder of Cal.com, and he discusses the company and its calendar scheduling tool (00:59) Does Peer think about Cal.com as a dev tool (2:09) What is Cal.com’s business model (03:57) The lack of customizability in the scheduling tool marketplace (06:15) Switching from accepting donations to selling a profitable product (09:48) Launching without a free version (12:50) The human cost of freemium usage (16:20) The decision to raise VC funds (17:41) What business value being open source brings to the company (20:48) How Cal.com positions itself in the market (24:13) Interesting mistakes Peer has made as an entrepreneur (28:22) How “free” is the software (30:57) Peer’s parting words (32:27) Where listeners can connect with Peer and learn more about Cal.com (33:04) Links: Peer LinkedIn: https://www.linkedin.com/in/peer-richelsen-221233138/ Twitter: @peer_rich Company: https://cal.com/…

The Business of Open Source

1
Balancing Community and Monetization in Open Source with Birthe Lindenthal 33:18

לפני 2 years33:18

33:18

Birthe Lindenthal is the Co-founder and CMO of OpenProject, a web-based project management system. On this episode, Birthe and I discuss the inception of the company, how being open source directly benefits both the business and its customers, and why the connection to their community is so strong. Plus, Birthe talks about the motivation she feels when contributing to something larger than herself, including the joy of knowing NGOs use her product for free. We also discuss the unique challenges of marketing an open-source product. Highlights: Intro (00:00) I introduce Birthe Lindenthal, the Co-founder and CMO of OpenProject, and she gives us her background along with the company’s history (00:59) How OpenProject used custom developments to fund the business (02:42) The pros and cons of not taking VC funding (04:15) Ways in which being open source benefit the business and the customers (06:09) How OpenProject was able to monetize the user base (08:34) The division of revenue and users between on-prem and cloud versions of the software (10:24) Who are OpenProject’s customers and users (13:57) The most interesting mistakes Birthe made along the way (16:44) Merging branding between the free and paid versions (18:52) Why Birthe got involved with open source (22:38) Marketing challenges and strategies specific to an open-source product (24:47) The surprising difficulty of creating a glossary of company terminology (29:11) Birthe’s advice for founders of open-source companies (31:02) Where listeners can connect with Birthe and learn more about OpenProject (32:05) Links: Birthe LinkedIn: https://www.linkedin.com/in/birthe-lindenthal/ Company: https://www.openproject.org/…

The Business of Open Source

1
From 4,000 GitHub Stars to a Successful Open Source Business with Didier Lopes of OpenBB 35:53

לפני 2 years35:53

35:53

Didier Lopes, Co-founder and CEO of OpenBB, joins me to share the story of how OpenBB went from receiving 4000 GitHub stars in the first 24 hours of the project to a fully funded company launching new monetization initiatives. Didier and I chat about his background, what led him to start OpenBB in his spare time, and his vision for the company's future. He shares the story of teaming up with his co-founder, why he loves working in the open source ecosystem, and how his team continues contributing to OpenBB's success. Highlights: Didier introduces himself and recounts his background and what led him to start OpenBB (1:20) Why Didier didn't know OpenBB would become a business when he started the project (6:47) Didier affirms my thought that part of what makes OpneBB's origin interesting is that the idea was unrelated to his day job. (10:13) Didier tells the story of how his co-founder, James, came on board once the project went viral (16:36) How OpenBB has changed since the project began (19:16) How open source has shaped the development of OpenBB (21:35) Didier outlines the current monetization plans for OpenBB (24:44) Didier's vision for the future of OpenBB and the democratization of investment research (26:30) What Didier learned from his most interesting mistake - believing users know what they want. (29:45) Didier emphasizes the importance of building a cohesive team with shared values (32:58) Links: Didier LinkedIn: https://www.linkedin.com/in/didier-lopes/ Twitter: @didier_lopes Company: http://openbb.co Personal Site: https://didierlopes.com…

The Business of Open Source

1
How Useful Tools Create Brand Identity and Community with Loris Degioanni 37:45

לפני 2 years37:45

37:45

Loris Degioanni is the CEO and Founder of Sysdig, an open-source company working to make cloud deployment more secure through the use of runtime insights. Loris and I sit down to discuss the bet Sysdig is making to position itself as a leader in cloud security, how Loris leverages the power of a useful tool to create a brand, and the framework he uses to decide what should be open source and what should be paid for. Loris also shares an in-depth history of his previous company, Wireshark, and his excitement for building open source projects that outlast their business and creators. Highlights: Intro (00:00) I introduce Loris Degioanni who is the CEO and Founder of Sysdig, and he provides a little bit of context about himself and his company (01:00) Loris gives an overview of his previous company, Wireshark (01:57) Ways in which Loris was able to commercialize Wireshark as a tool for open-source end-users (04:30) How Loris used open-source as a marketing tool to create a profitable business model (07:28) The difference between Sysdig and Wireshark in their relationship to open-source (08:57) The bet that Sysdig is making and how that positions the company to become a leader in cloud security (12:36) Loris and I discuss Wireshark’s continued longevity (15:14) Where the inspiration for Sysdig came from and its journey from open-source project to commercial product (19:41) How building something useful replaces the need for a sales and marketing team (24:22) Closing the gap between the Sysdig project and the Sysdig platform (27:52) The framework for deciding what is offered open-source and what needs to be paid for (30:21) Loris’s most interesting mistakes in entrepreneurship and building Sysdig (33:20) How listeners can connect with Loris and learn more about Falco and Sysdig (36:31) Links: Loris LinkedIn: https://www.linkedin.com/in/degio/ Twitter: https://twitter.com/lorisdegio Company: https://sysdig.com/…

The Business of Open Source

1
The Common Catch-22s of Open-Source Startups with Bob van Luijt 40:16

לפני 2 years40:16

40:16

Bob van Luijt is the CEO and Founder of Weaviate, an open-source vector database company that helps contribute to the advancement of AI technology. Throughout this episode, Bob and I discuss the complexities of moving from an open-source project to building an open-source company, and the challenges that come with monetization strategies. Bob shares insightful anecdotes around why it’s important to be careful that you’re measuring the right things for the right reasons, and also emphasizes the importance of determining the best approach to profitability. Highlights: Intro (00:00) I introduce Bob van Luijt who is the CEO and Founder of Weaviate, and he provides a little bit of context about himself and his company (01:00) Bob gives us the run-down on Weaviate’s operations, including fundraising, staffing, and monetization data (02:04) How the Weaviate project became the company it is today (04:03) The value that open-source brings to Weaviate’s business model (11:21) Bob and I discuss the disadvantages to building a company around an open-source project (17:55) The complexities of having an open-source project that is used within other companies and products/projects (20:19) How Bob and Weaviate have approached monetization (22:18) The most interesting mistakes Bob feels he’s made along the way in his journey to build Weaviate (24:37) Bob tells us more about his decision to shift from professional services to a product-led approach (25:50) Bob and I discuss the complex catch-22 of focusing on either profitability or growth as an open-source founder (28:39) How Bob filtered through product feedback and feature requests when first shifting to a product-led approach (32:19) Bob’s advice to people who want to be a part of the open-source ecosystem (37:54) How listeners can connect with Bob and learn more about Weaviate (39:13) Links: Bob LinkedIn: https://www.linkedin.com/in/bobvanluijt/ Twitter: https://twitter.com/bobvanluijt Company: https://weaviate.io/…

The Business of Open Source

1
From Open-Source Side Project to Enterprise SaaS Solution with Ben Rometsch 39:51

לפני 2 years39:51

39:51

Ben Rometsch is the CEO and Founder of Flagsmith, an open-source feature flagging platform. In this conversation, we explore how he landed on the idea to develop an open-source feature flagging project and how that has snowballed into running a full-time SaaS company. Ben describes the challenges of creating a SaaS company from the ground up, especially when it comes to pricing and monetizing. We also discuss the importance of understanding and choosing the right licensing for your product. Highlights: Intro (00:00) I introduce Ben Rometsch, who is the CEO of Flagsmith, a commercial open-source feature flagging and remote conflict platform (01:00) What made Ben want to build an open-source feature flagging project (01:29) How the open-source project Ben started led to building a company around Flagsmith (03:39) Why Ben feels licenses are so important and how he learned that through early licensing choices at Flagsmith (09:10) When Ben started to monetize Flagsmith (13:24) How Ben’s understanding of what features users wanted to pay for has evolved (15:36) Why caring about the developer experience has set Flagsmith apart for enterprise customers (20:51) When revenue started to take off and why it took external expertise (23:12) Why pricing can be such a frustrating challenge to get right (26:47) How Flagsmith is currently remotely structured (28:57) Ben shares his thoughts on how open source contributes to his business (33:04) How listeners can connect with Ben and learn more about Flagsmith (38:05) Links: Ben LinkedIn: https://www.linkedin.com/in/benrometsch/ Twitter: https://twitter.com/ben_rometsch Company: https://www.flagsmith.com/…

The Business of Open Source

1
Monetizing Open-Source Contributions Through Crypto with Max Howell 39:51

לפני 2 years39:51

39:51

Max Howell is the CEO of Tea, a revolutionary open-source project that is seeking to help open-source contributors get paid for their work through crypto. Throughout our conversation, Max explains how he’s created some prolific open-source projects but was still unable to monetize them to the point where open source could be his full-time job, and how that provided the inspiration for Tea. Max and I discuss the importance of re-framing open-source projects in business terms of value, and not simply referring to supporting projects as charity work, and Max also shares valuable insights into the world of open-source crypto development. Highlights: Intro (00:00) I introduce Max, the CEO of tea.xyz , and he explains his career background and how he started Tea (01:00) Max and I discuss the shift that open source needs to make from relying on charity to speaking in business and value terms (09:39) Max describes how Tea is representing the existing value of open source and translating it into monetary form (12:32) The administrative challenges of paying for open-source tools that are business-critical and how Tea helps solve them (14:36) Tea’s business strategy for monetizing their own open-source project (18:05) How Max’s goal of being able to work on the open-source projects he loves full time has played out with Tea (24:06) Max describes how he successfully pitched Tea to investors (25:21) Tea’s relationship with the rest of the crypto industry (27:32) The biggest challenge Max and his team are working on at the moment (29:06) What Max wishes he would have done differently and what he’s learned from the mistakes he’s made (31:59) Where you can go to learn more about Tea and connect with Max (38:53) Links: Max LinkedIn: https://www.linkedin.com/in/mxcl/ Twitter: https://twitter.com/mxcl Company: https://tea.xyz/…

The Business of Open Source

1
Creating a Greener World Through Open-Source Software with Nicolas Höning 35:32

לפני 2 years35:32

35:32

Nicolas Höning is the Co-Founder and CEO of Seita, an open-source energy optimization and digitalization company. Nicolas took an unconventional path to founding an open-source startup, and throughout this episode he describes how creating a greener world through open-source software is more than a business endeavor for him - it’s a personal mission. Nicolas describes perfectly the challenges that open-source founders face, and is transparent on the decisions he’s still weighing when it comes to choosing an open-source product model and the benefits and challenges of being a boot-strapped startup. I was particularly interested to learn how his company’s project, V2G Liberty, helps individuals who are looking for a greener way to optimize the charging of their electric vehicles, and why Nicolas doesn’t market his other products to individual users. Highlights: I introduce Nicolas Höning, who is the Co-Founder and CEO of Seita, an open-source energy digitalization company (01:00) Nicolas describes the unique nature of building open-source software for the energy sector (03:34) How Nicolas wound up developing software for the energy sector (05:30) The mission at Seita and how it’s also reflected personally in Nicolas’ life mission (06:57) Why open-source was an important part of the delivery of Seita’s mission (09:25) Nicolas describes the challenge of identifying his users and customers (11:28) Why Nicolas doesn’t focus on individual users (14:36) Nicolas describes his project V2G Liberty, which helps individuals optimize their EV charging (17:42) How Nicolas initially funded Seita and his commercial strategy moving forward (19:51) Why Seita launched a commercial product before launching an open-source project (23:30) What Nicolas has been considering when deciding between an open core and open source product model (26:35) The biggest challenge Nicolas is facing right now at Seita (32:43) How listeners can connect with Nicolas and learn more (33:57) Links: Nicolas LinkedIn: https://www.linkedin.com/in/nhoening/ Twitter: https://twitter.com/nhoening Company: https://seita.nl/…

The Business of Open Source

1
Creating a Movement through Community with Jono Bacon 39:19

לפני 2 years39:19

39:19

Jono Bacon’s passion for building communities has been a driving force in a career taken him from Canonical to GitHub to founding the Community Leadership Core community accelerator. In this episode, Jono shares his definition of community , how a community can create a movement and the differences between the two. We also get a bit of insight into how he developed his passion for building communities and why he continues helping companies build and support theirs through the Community Leadership Core. When Jono speaks about communities he is involved with, he uses “we” instead of “I” to describe their achievements, so I had him dig into that a bit more as we explored the power dynamics that have a huge influence on the success of a community or movement. Highlights: I introduce Jono, who is the founder of Community Leadership Core (0:28) Jono shares more about his passion for building communities and why he started Community Leadership Core (0:51) Jono goes into his background, discovering how Linux was created, and finding connection to others through open source (2:47) Jono reflects on his time at Canonical and what he learned (10:46) How Jono defines and thinks about “community” (13:10) The difference between building a community and creating a movement (15:50) Using “we” vs “I” in communities to encourage collaboration (18:05) Where Jono sees companies missing the mark in community building (20:03) Jono explains what delivery looks like in the context of community (22:31) Jono shares examples of successful communities (27:05) Communities Jono enjoys participating in (28:44) How to start a community from scratch (31:22) A quick summary of the Community Leadership Core (32:40) Links: Jono LinkedIn: https://www.linkedin.com/in/jonobacon Twitter: https://twitter.com/jonobacon Company: communityleadershipcore.com…

The Business of Open Source

1
Mitigating the Risks of an Acquisition with Michael Cheng 37:45

לפני 2 years37:45

37:45

Michael Cheng is an M&A Specialist who has had an extensive career that includes a former stint at Facebook as a Product Manager and his current role as a Lawyer. In this episode, Michael returns to the show to have an in-depth discussion around acquisitions. Michael shares his thoughts on why most acquisitions leave everyone involved feeling unsatisfied, and what he thinks should be done by both parties to mitigate the high failure rate of acquisitions. We also chat about the common grievances founders have after going through an acquisition, and the approach Michael recommends to mitigate those regrets. Michael also shares insights on why it’s harder on an open-source company to be successfully acquired if they are in between being a purely services-based or SaaS company. Highlights: I introduce returning guest Michael Cheng, whose illustrious career spans roles as a Product Manager for Facebook, a Lawyer, and an M&A Specialist (00:22) Michael gives some background on his career history and why he’s pursued so many different roles (01:00) Michael and I discuss the bird’s eye view of the steps it takes to get acquired (02:23) Why most acquisitions fail (06:11) The common grievances that sellers have after going through an acquisition (08:11) Michael’s thoughts on the likely outcomes for acquisitions of open-source companies (10:28) What open-source founders can do to favor a successful outcome when approaching an acquisition (13:32) How Michael thinks success should be measured when evaluating the outcome of an acquisition (17:56) Why looking at the open-source community of companies being acquired is so crucial and often overlooked (22:13) How the due diligence process is different for an open-source startup versus a SaaS company (25:20) Michael describes how each core function in a company is affected by an acquisition (28:12) The advice Michael would give to founders to help them make peace with the outcome of an acquisition (33:42) How you can connect with Michael to learn more (37:02) Links: Michael LinkedIn: https://www.linkedin.com/in/priorart/ Twitter: https://twitter.com/SYOTFS Company: https://www.aalyria.com/…

The Business of Open Source

1
A Second-Time Founder’s First Foray Into Open Source with Lars Kamp 33:40

לפני 2 years33:40

33:40

Lars Kamp is the Co-Founder and CEO of Some Engineering, the makers of Resoto. In this episode, Lars describes what he’s learned from founding and working at multiple start-ups, as well as the main differentiators he’s experienced founding his first open-source startup. Lars describes his though process when it comes to selecting co-founders, and illustrates why it’s even more important to be discerning when selecting investors. Lars and I also discuss the advantages that open-source gives to founders who are focused on the distribution strategy for their product, and Lars reveals why he is a big proponent of having docs be a part of your product-led growth strategy. Throughout our conversation, Lars’ insights create a detailed picture of what second-time founders think about and how SaaS startup experience relates to open-source business strategy. Highlights: I introduce Lars, who is the CEO and Founder of Some Engineering (00:23) Lars describes what he does at Resoto and the user groups they work with (00:47) How a tweet by Jeff Barr inspired Lars and his co-founders to start working on Resoto (01:37) What it was like for Lars to start a company with co-founders he didn’t know very well (05:03) Why Lars went from working with closed-source SaaS companies to founding an open-source company (07:26) The main differences Lars has found between founding a SaaS startup and an open-source company (09:24) Lars describes the value he sees in investing in really good docs (10:44) Why Lars focuses more on distribution than product as a second-time founder (13:19) What third time founders think about and what they don’t (16:18) Lars’ advice to founders (18:40) Why Lars sees a big advantage in open-source business models, especially when it comes to distribution (20:09) The advice Lars would give himself if he could go back in time to the early days of Resoto(28:31) How to get in touch with Lars (32:23) Links: Lars LinkedIn: https://www.linkedin.com/in/larskamp/ Twitter: https://twitter.com/l1rs Company: https://some.engineering/…

The Business of Open Source

1
Advice for Open-Source Founders from a Seed-Stage VC with Amanda “Robby” Robson 32:42

לפני 2 years32:42

32:42

Amanda “Robby” Robson is a Partner at Cowboy Ventures and the co-host of the Open Source Startup Podcast. In this episode, Robby shares insights on what she’s looking for in open-source founders to potentially invest in, including the importance of being able to manage both your community and your paid model simultaneously. Robby and I also discuss the importance and pitfalls of choosing a monetization strategy, as well as the dangers of having too many monetization models too soon. Throughout our conversation, Robby highlights the specific challenges that open-source founders face, and how she’s seen successful founders either avoid or overcome them. Highlights: I introduce Robby, who is a Partner at Cowboy Ventures and the co-host of the Open Source Startup Podcast (00:22) Robby gives some insight into how she evaluates startups from an investment perspective, and the peculiarities that go into evaluating an open-source startup (00:45) The nuances of evaluating the market opportunity for an open-source company (05:20) A common mistake Robby seeks early stage founders make when evaluating their market size (08:06) Robby shares what she’s learned about best practices for seed-stage startups who are looking to determine their monetization strategy (10:02) The dangers of having too many monetization models as an early stage startup (13:22) Traits that Robby feels are most valuable for an open-source founder to possess (14:48) Robby reveals the common traps that open-source founders fall into (17:13) Why Robby feels that successfully monetizing an open-source company has more to do with resources than timing (19:46) Robby’s thoughts on whether she would ever found an open-source company and how she would approach it (21:18) How Robby’s thoughts have changed on whether open source projects need to intentionally become a company or vice versa (23:44) What it’s like to advice against the open-source business model as a venture capitalist (29:10) Links: Robby LinkedIn: https://www.linkedin.com/in/amanda-robson-7227685b/ Twitter: https://twitter.com/amanda_robs Company: https://www.cowboy.vc/…

The Business of Open Source

1
Bridging the Knowledge Gap on Community Data with Daniel Izquierdo 29:32

לפני 2 years29:32

29:32

Daniel Izquierdo is the Co-Founder and CEO at Bitergia, an open-source company that provides software development data and analytics. In this episode, we connect at the Open Source Summit in Bilbao to discuss how he went from working in academia to co-founding an open-source company. Throughout our conversation, Daniel shares interesting anecdotes on the unique journey he’s taken to build Bitergia, including why they haven’t focused on growing fast so much as they have focused on growing in a way that supports their employees and customers. He also shares insights into how to measure an open-source community, and the knowledge gaps that he sees in people who can’t contextualize the data they’re getting on their community. Daniel also walks us through the other open-source business models Bitergia tried before discovering what worked for them. Highlights: I introduce Daniel, who is the Co-Founder and CEO at Bitergia, as he joins me at the Open Source Summit in Bilbao (00:24) Daniel describes the work that he does at Bitergia (00:41) The story of why Daniel helped to co-found Bitergia during the finalizing of his PhD (01:38) How Daniel and his co-founders got by as they transitioned from academia to founding an open-source company, and what the first year of running Bitergia was like (03:28) Daniel explains how Bitergia makes money as an open-source company (06:04) The main types of customers that Bitergia works with (07:50) The metrics that Daniel feels are critical when measuring an open-source community (08:50) Daniel describes the knowledge gap he observes in clients who can’t contextualize the data they get on their community (11:16) The story of how Bitergia tried other open-source business models before finding what worked for them (13:41) Why Daniel feels it is a disadvantage to have his company based in Spain (16:07) Daniel shares his growth philosophy for Bitergia (18:47) The challenges facing Daniel and his team at the moment (20:21) Daniel’s advice to aspiring open-source founders (21:53) The most interesting mistake Daniel feels he made in building Bitergia (23:57) Daniel shares what he feels is the main difference between starting a company with and without an open-source component (25:33) Links: Daniel LinkedIn: https://www.linkedin.com/in/dicortazar/ Twitter: https://twitter.com/dizquierdo Company: https://bitergia.com/…

The Business of Open Source

1
How Not to Make Open Source with Leszek Manicki 22:14

לפני 2 years22:14

22:14

Leszek Manicki is the Engineering Manager at Wikimedia Germany. In this episode, we connect at the Open Source Summit in Bilbao to discuss what he has learned being a part of Wikimedia movement and how that inspired his talk at the summit, How Not To Make Open Source. Throughout our conversation, Leszek describes the challenges Wikimedia has experienced in trying to get more contributors to their projects while also having a high security standard and a complex architecture. He also describes what he has learned from these challenges, and gives recommendations for other organizations to consider as they look to get more contributors to their own projects. Leszek also shares his experience representing a non-profit organization that seeks to offer free knowledge at an event that features more commercialized open-source offerings, and how he hopes this will bring about a positive socio-economic change. Highlights: I introduce Leszek, who is the Engineering Manager at Wikimedia Germany as he joins me at the Open Source Summit in Bilbao (00:23) Leszek describes his role at Wikimedia movement and what brings him to the Open Source Summit as a speaker (00:39) The number one thing that Leszek believes open-source organizations shouldn’t do (03:41) How Wikimedia has attempted to get more external contributors to their projects and what they learned from their successes and failures there (07:17) Leszek describes the relationship between the creation of knowledge and the creation of software in the Wikimedia organization (12:57) How Leszek and his team are increasing collaboration with external sources to build software (15:43) Why Leszek advocates for simple architecture when you’re building a project that will seek external contributors (17:38) The inherent value that Leszek sees in having a community of contributors on a project (18:52) Leszek reflects on his experience attending the Open Source Summit and his hopes for the future (20:20) Links: Leszek LinkedIn: https://www.linkedin.com/in/leszek-manicki Company: https://www.wikimedia.org/…

The Business of Open Source

1
Getting The Most Out of Open-Source Events with Brian Proffitt 32:40

לפני 2 years32:40

32:40

Brian Proffitt is the Senior Manager of Community Outreach at Red Hat’s OSPO. In this episode, we connect at the Open Source Summit EU to discuss how Brian uses events to drive both lead generation and community-building efforts. Throughout our conversation, Brian describes how measuring the ROI of an event can be tricky and why it’s important to look at events as a long game strategy. We also discuss why events provide some of the most valuable feedback when testing your positioning and messaging, and what can be done to increase the odds that your events are successful and produce good outcomes. Highlights: I introduce Brian, who is the Senior Manager of Community Outreach at Red Hat’s OSPO as he joins me at the Open Source Summit EU (00:28) How Brian categorizes the different types of events he attends and hosts (01:55) The primary metric and objective for lead gen events, and what can be done to increase the odds that your lead gen events bear fruit (05:18) Why events are such a valuable part of testing your positioning and messaging (09:14) Brian delves into the value of community events and what the ROI for those looks like (12:50) The strategy Brian employs for getting the most out of community events when ROI can be difficult to measure (15:40) Brian shares why he feels that events are more of a long game strategy (23:24) The advice that Brian would give to an open-source founder or start-up that is looking to get the most out of their events strategy (25:28) The best ways to learn more and connect with Brian (31:34) Links: Brian LinkedIn: https://www.linkedin.com/in/brianproffitt/ Twitter: https://twitter.com/TheTechScribe Company: https://www.redhat.com/en/blog/channel/red-hat-open-source-program-office…

The Business of Open Source

1
Embracing Product-Led Growth in Open Source with Kim McMahon 36:02

לפני 2 years36:02

36:02

Kim McMahon is the leader of Open Source Marketing & Community at Outshift by Cisco, which is Cisco’s emerging technologies and innovation unit. We recorded this episode at Open Source Summit EU, and talked about Kim’s strategies and tactics related to helping guide users to the correct edition of your product — ie, decide whether the open source option or a commercial option is best for them. Kim talked about the tricky balance open-source companies must strike between embracing open-source principles and driving revenue as a business, Kim’s tactics for community building and why it’s so important to be clear on why you want to build a community and the outcomes you expect from your investment in community building. Highlights: I introduce Kim, who is the leader of Open Source Marketing & Community at Outshift by Cisco, as she joins me at the Open Source Summit EU in Bilbao (00:25) Kim gives an overview of the talk she is giving at the Open Source Summit, which is on the topic of self-identifying when to shift to a managed version of open-source products (01:35) Kim and I discuss the different personas of open-source software users, and the role that product-led growth plays for open-source companies (03:07) Why Kim feels it’s critical to not treat your community as a sales database but rather to provide educational content to drive sales of open-source products (09:10) Kim and I discuss the challenges of marketing an open-source project and whether positioning truly falls under marketing (10:49) How Kim created a feedback loop on her team between sales, marketing, and product to ensure alignment when bringing open-source products to market (13:31) Kim walks through her thought process for community building from scratch (17:23) How Kim evaluates if a community-building strategy is working or not (24:34) What Kim learned about being a part of a community by being a member of a food co-op (28:09) Where to connect with Kim and learn more about her work (34:44) Links: Kim LinkedIn: https://www.linkedin.com/in/kimmcmahonco/ Twitter: https://twitter.com/kamcmahon Company: https://eti.cisco.com/…

The Business of Open Source

1
Shifting a Go-To-Market Strategy from Services to Product-Led with Alexander Krüger 30:48

לפני 2 years30:48

30:48

Alexander Krüger is the Co-Founder and CEO of United Manufacturing Hub, an open-source company that develops software for the manufacturing industry. Throughout our conversation, Alexander describes the unusual path he took in going from a services-based consulting company to a product-led company. He also describes the opportunities and challenges of selling open-source software to an industry that has historically been slow to adopt new technology, as well as his choice to hone a go-to-market strategy before exploring fundraising. Highlights: I introduce Alexander, and he gives some background on his company United Manufacturing Hub (00:22) How Alexander decided to develop open-source software for manufacturers (01:39) Alexander describes the early days of launching United Manufacturing Hub and how he got his first customers (04:06) How long it took to go from a consulting firm to a product-based company (06:57) Why it’s important to Alexander that United Manufacturing Hub is an open-source company (08:20) Alexander describes the go-to-market strategy at United Manufacturing Hub and how it impacts their fundraising efforts as well as their monetization model (11:06) Alexander describes an interesting mistake he made and what he learned from it (19:10) How different it is to sell open-source software in the manufacturing space versus other industries (21:31) The biggest challenges facing United Manufacturing Hub today (22:35) Alexander describes the pros and cons of going from a services company to a product company (25:44) Where people can go to learn more about United Manufacturing Hub and connect with Alexander (29:38) Links: Alexander LinkedIn: https://www.linkedin.com/in/alexander-krueger/ Twitter: Company: https://www.umh.app/…

The Business of Open Source

1
A Case Against Starting Your SaaS as an Open-Source Company with Steven Renwick 36:05

לפני 2 years36:05

36:05

This week I’m chatting with Steven Renwick, CEO of Tilores. As you’ll hear in the episode, we connected when I mistook Tilores for an open-source company. Steven graciously agreed to come on the show to discuss why they decided against making the product open source — which is actually a conversation worth having, and one that open source founders should probably have more often. There are a few options for companies building SaaS tools to solve problems for engineers and enterprises, from open source and open core all the way to completely closed source. In this episode, Steven and I discuss some of these options and why his company decided that going closed source would be the option that provided them the greatest opportunity for growth. Steven himself thought they would start the company as an open-source company, but upon further examination, realized they weren’t leaning in that direction for the right reasons. Listen to hear the journey from the beginning of their search for funding, to heading into the end of their second year in business as a closed-source company. Highlights: I introduce Steven, tell the story of how we met, and he fills us in on the origin of Tilores. (0:32) Steven delves deeper into how Tilores started and why they decided against open source. (1:47) Steven and I discuss how companies sometimes get into open source before they fully understand all of the licensing options and how it will effect their business. (6:05) I point out that transparency is a commonly appreciated value in open source projects and Steven agrees that while it hasn’t been an issue so far, that is something that may push Tilores to open source in the future. (8:58) In seeking funding for Tilores, Steven found investors hesitant to buy into an open source company, so he explains why he thinks that is. (10:37) Steven and I discuss the many reasons going closed source keeps things simple. (14:27) Steven and I debate the idea that being open source implies a grander vision or hope of becoming the standard of service. (16:01) I mention that companies have gone from open source to closed source, which leads us to how open source can make it difficult for a company to become profitable. (19:43) We then dive into what the difference in vision between making boatloads of money, hoping to become the standard of service, and hoping to serve a particular niche. (21:06) If you don’t have a really good reason to go open source, maybe you shouldn’t. (24:15) Steven recalls a mistake in the early development of Tilores. (27:12) Steven shares his advice for folks making a product for engineers. (29:22) Steven reviews Tilores’s biggest challenge now. (30:58) Steven shares some final thoughts on open source. (34:07) Links: Steven LinkedIn: https://www.linkedin.com/in/stevenrenwick/ Twitter: @Major_Grooves Company: tilores.io/…

The Business of Open Source

1
Philippe Humeau on Creating Fair Exchanges in Open-Source Business Models 40:29

לפני 2 years40:29

40:29

Philippe Humeau is the CEO and Co-Founder of CrowdSec, an open-source security company with a very unique business model that doesn’t fit the usual open source patterns. Philippe talked about how to focus on providing a fair exchange of value between maintainers / open source companies and users, and how to monetize a project that is providing value for free. Philippe also talked about why he thinks open-source founders are under more pressure to get their business model right at the start, tips on making the right hiring decisions, and how to communicate with the community in an effective and transparent way. I also liked Philippe’s cynicism: why he views open source as primarily a pragmatic choice for his business, given the type of company he wanted to build. Philippe also shares the logic behind his uncommon view that only making certain features available to paying customers isn’t a truly open-source business strategy. Highlights: I introduce Philippe, who gives some background on his career journey and what he does at CrowdSec (00:22) Philippe explains why it seems that security companies are underrepresented in the open-source space (03:19) The most common mistake Philippe sees when people start an open-source business (05:03) Why Philippe believes that open-source companies are under more pressure to get their business model right the first time (09:26) How Philippe came up with Crowdsec’s unique business model (16:15) The pushback that Philippe got when he presented his business model initially (19:33) Why Philippe views open source as a means to an end, and how that has affected his choices at CrowdSec (25:10) The most interesting mistake Philippe has made since starting CrowdSec (27:28) Why Philippe believes open source business models are more promising than closed source (31:19) The advice that Philippe would give to an open source founder who is looking to build a successful company (34:11) Why Philippe feels that having certain features behind a paywall is not a truly open-source business model (35:53) Where you can learn more about Philippe and connect with CrowdSec (40:11) Links: Philippe LinkedIn: https://www.linkedin.com/in/philippehumeau/ Twitter: https://twitter.com/philippe_humeau Company: https://www.crowdsec.net/…

The Business of Open Source

1
Samuel Stroschein on the Challenges and Opportunities of Localization 32:18

לפני 2 years32:18

32:18

Samuel Stroschein is the CEO and Founder of inlang, an open-source company that is looking to not only make localization easy for developers, but also to help companies achieve revenue growth through localization. I was particularly excited to talk to Samuel because, back in my way back past, I was a translator, so I’m always interested in solutions that exist to facilitate translation; but also because localizing software is a good example of the intersection between business problems and technical problems. Inlang also strikes me as a company that could see its primary market as developers, or could see its market as CMOs — because of the way localization is both a technical and business problem. And Samuel is clear about this: He says “What we're basically saying is if you want to make more money, you've got to localize.” Lastly, another thing that stuck out to me about our conversation was that, as we talked about Inlang’s future monetization strategy, Samuel said he thinks that it will likely be around services — which I hadn’t heard from anyone before. His reason: That the software will ultimately become commoditized. Listen in to learn why localization is such a challenge for developers, what impact it has on revenue growth, and how Samuel took inlang from an open-source project to an open-source company. Highlights: Samuel introduces himself, describes his background and explains what inlang is solving for (00:37) Why localization is such a challenge and how it led Samuel to create inlang (01:21) The circumstances that pushed Samuel to turn inlang into an open-source project (04:30) Why Samuel decided to take inlang from an open-source project to an open-source company (05:43) Samuel explains how localization is a growth opportunity, and how that impacts inlang’s market (09:00) The way Samuel and his team are thinking about monetizing inlang (13:22) Why being an open-source company is important to Samuel (15:15) The collaboration that open-source brings and why it’s so valuable to Samuel (19:00) How financial stability, problem-solving, and the nature of building software all contribute to the success of open source in tech (26:06) Samuel explains how he views mistakes as stepping stones to positive outcomes (28:41) The learnings that Samuel has gathered when hiring for inlang (30:13) How you can connect with Samuel and learn more about inlang (31:22) Links: Samuel LinkedIn: https://www.linkedin.com/in/samuelstroschein Twitter: https://twitter.com/samuelstros Company: https://inlang.com/…

The Business of Open Source

1
Kevin Muller on Seeking Out Harsh Feedback and Commercializing too Soon 35:08

לפני 2 years35:08

35:08

Kevin Muller is the CEO and co-founder of Passbolt, a security-first, open-source password manager, and he joined me to talk about the risks of having too much time and money, the value of getting trashed on social media and why he values in-person interactions with the team. There were a lot of interesting pieces to pick apart from this episode. First of all, Kevin talked about the importance of not commercializing too early. I think he's the only founder I've ever heard say something along those lines, but he makes a good argument. (Also, Tim Chen and I talked about the timing of commercialization last week, my takeaway is that no one feels like they commercialized at precisely the right moment). Second, we had a good discussion about how the different priorities of European versus American investors can push companies to make different decisions. The subtext that we didn't address directly is make sure you are aware that your investors priorities are going to influence how your company evolves, choose your investors with that in mind . (and check out the episode with Markus Düttmann if you want more on the EU vs US investment environment for open source startups). Lastly, password managers have been in the news, and not in a good way — and how to best react to a super embarrassing situation for a competitor is not always obvious. So we talked about how Passbolt has tried to steer the conversation about password management in light of recent high-profile hacks in the ecosystem. Highlights: Kevin introduces himself and describes his work at Passbolt (00:26) How Kevin got the idea for Passbolt and the story of how he brought his idea to life (01:07) The mistakes that Kevin and his co-founders made when launching Passbolt (05:03) What happened when Kevin and his co-founders officially launched Passbolt in 2016 (08:12) How Kevin and his co-founders decided to move from a purely open-source product to a commercialized product (09:32) Why Passbolt is a hybrid company and the value Kevin sees in having employees spend time in the office (12:41) Kevin describes why it was so important for Passbolt to be an open-source company (15:58) Why Kevin feels it’s important not to commercialize an open-source product too quickly (19:07) The different priorities of European VCs versus U.S. VCs (21:58) Why honest feedback is so valuable and how Kevin and his team evaluated the feedback they got at the launch of Passbolt (24:26) Kevin’s reaction to data breaches that happen to other password management solutions (27:09) The biggest challenges that Kevin and the team at Passbolt are working on currently (31:09) Kevin’s advice to open-source founders (32:47) Links: LinkedIn: https://www.linkedin.com/in/kevinmuller80/ LinkedIn: https://www.linkedin.com/company/passbolt/ Twitter: https://twitter.com/passbolt Company: https://www.passbolt.com…

The Business of Open Source

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Venture Capitalist Tim Chen on the Nuances of Founding an Open Source Startup 38:58

לפני 2 years38:58

38:58

Tim Chen is a Partner at Essence VC and also the Co-Host of the Open Source Startup Podcast. Through these channels, he has the opportunity to speak with a broad variety of open source startups. Throughout our conversation, we explore the patterns that Tim sees in the open source startup space. Tim talked about how too many founders take the decision to build an open source company too lightly and the path that he would take if he were to start a venture-backed open source startup tomorrow. We also discuss the different monetization models of open-source startups and the true business value of an open source project. Highlights: Tim introduces himself and describes his role at Essence VC as well as his work as Co-Host of the Open Source Startup Podcast (00:22) The common patterns that Tim sees having worked with so many open source startups (02:25) Tim describes the landscape of open source and how it varies from open source projects to venture-backed, open source companies (06:48) What path Tim would take if he were to start a venture-backed, open source startup tomorrow (09:31) How Tim views different monetization models and their potential profitability (17:29) Tim’s views on the pros and cons of an open-core model (20:34) The business value of an open source project according to Tim (24:47) How Tim’s evaluation and investing tactics have changed as he’s worked with more open source startups (31:58) Where listeners can find more information about Tim and learn more about his work (37:47) Links: Tim LinkedIn: https://www.linkedin.com/in/timchen Twitter: https://twitter.com/tnachen Company: https://www.essencevc.fund/…

The Business of Open Source

1
CEO Franz Karlsberger on Joining an Open-Source Start-Up to Scale Growth 33:47

לפני 2 years33:47

33:47

Franz Karlsberger is the CEO of Amazee.io, an open-source platform that seeks to make developers’ lives easier by abstracting their day-to-day workload. Throughout our conversation, we explore what it means to join an open-source start-up as an external CEO, and why Franz put so much emphasis on go-to-market strategy. Franz also walks through the importance of knowing what open-source business model your company will follow, and how to measure the success of an open-source project. Listen in as Franz shares some of his most interesting mistakes, what he’d do differently if he could start over, and why Franz feels open-source is more than just a type of software, it’s a company ethos that affects everything down to the team culture. Highlights: Franz introduces himself and his company Amazee.io, which is a ZeroOps application delivery platform (00:50) How Amazee.io went from being a point solution to a platform solution (06:20) Why Franz was brought in as an external CEO for Amazee.io to accelerate growth (10:03) How Franz adjusted to working at an open-source start-up and what that learning curve was like for him (11:47) The importance of open-source at Amazee.io and why it is baked into their core values and ethos as a company (15:30) How the go-to-market model differs for Amazee.io’s cloud offering versus their managed offering (17:51) Franz describes some of the most interesting mistakes he’s made and what he’s learned from them (23:25) Franz’s views on measuring the success of an open-source project (26:29) How listeners can connect with Franz and learn more about Amazee.io (32:37) Links: Franz LinkedIn: https://www.linkedin.com/in/franzkarlsberger/ Twitter: https://twitter.com/fkarlsberger Company: https://www.amazee.io/…

The Business of Open Source

1
Two-time founder Vlad A. Ionescu on finding success after repeated entrepreneurial failures 42:37

לפני 2 years42:37

42:37

It’s kind of a cliche, Vlad A. Ionescu, founder and CEO of Earthly , says, but his first attempts to build something really awesome focused on amazing technology. With hindsight, he doesn’t think it’s so surprising that those efforts weren’t successful. It’s not that passion doesn’t matter, but rather that he had to learn to build things that inspired passion from both the market and the builders. We also talked about: Leaving a job, blowing through his savings, going back to a job before finding entrepreneurial success Realizing that if he wanted to have the kind of impact on the world that he wanted to, he had to figure out a way to make it as an entrepreneur, because the alternative was climbing the corporate ladder and that didn’t sound like fun Why it’s important to be brutally honest with yourself and what you suck at How Vlad finally found success at Shift Left (now Quiet.ai) I also really liked his ideas about cutting corners — that startups will always have to cut some corners, it’s just up to you to decide which ones to cut. Highlights: Vlad recounts lessons learned from early entrepreneurial failures. (2:31) Taking failure personally to overcome weaknesses (5:19) Vlad explains what led to his first success with Shift Left (7:40) Vlad shares his journey from Shift Left to Earthly (13:40) Why open source? (17:03) How Vlad and his team built Earthly based on what he learned from building Shift Left (25:07) Breaking a product down to its components to find more value (31:38) The Startup Hierarchy of Needs (34:02) Links: Vlad LinkedIn Twitter Earthly Qwiet.ai Personal Site…

The Business of Open Source

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Exploring the European Open Source Ecosystem with Markus Düttmann 23:52

לפני 2 years23:52

23:52

Markus Düttmann, a former Principal at Nauta Capital , is steeped in the European open source scene. From his beginnings in theoretical physics, Düttmann’s hard pivot into venture capital funding granted him a spot in the developing tech world as a connoisseur of the culture and a champion for start-ups. He even contributed to Nauta Capital’s European Open Source Report detailing the state of the ecosystem as of October 2022. On this episode of the Business of Open Source, listen to his insight into the European markets, the various business models generally used for open source start-ups, and what he looks for in an open source start-up. Note: Markus has since left Nauta and is on paternity leave. He also asked me to add a follow-up to the episode: After thinking more about the biggest danger to open source companies, he thinks most of them will fail from problems like not building the right team, failure to find product market fit and/or failure to monetize. Hyperscalers are a danger, but probably won’t be what causes most startups to fail. Highlights: The unique qualities of the European open source ecosystem (2:20) European market vs. the American Market in terms of funding (3:45) Advantages and disadvantages of a European open source company (4:40) Navigating the use of different business models within a business (8:14) How Markus evaluates open source start-ups (11:46) Don't be the open source version of an existing enterprise company (16:14) Signs of a company worth investing in (16:45) Potential risks to the open source ecosystem in the coming years (19:24) Links: Markus LinkedIn Twitter Nauta Capital European Open Source Report…

The Business of Open Source

1
Demystifying Code Bases with Shanea Leven of CodeSee 33:30

לפני 2 years33:30

33:30

This week Shanea Leven, CEO and Co-Founder of CodeSee , joins me to chat about demystifying code bases and building an effective team. In this episode of The Business of Open Source, Shanea and I discuss the origins of her company, CodeSee, how it morphed from a training course to a SaaS product, and how they contribute to open source even though CodeSee is not an open source company. Shanea also shares valuable insight into working closely with your spouse, the importance of communication and empathy in building an effective team, and how she’s evolved as a leader. Listen to hear all of her insight and advice, and find out how the CodeSee SaaS offering helps companies understand their code bases and make critical decisions faster. Highlights: How Shanea’s experience at Docker influenced her decision about whether or not to make CodeSee open source (1:51) Origin and history of CodeSee (6:58) How CodeSee progressed from a training course to a SaaS product (10:41) Shanea’s advice for other entrepreneurs interested in founding a startup with their spouse (14:36) Lessons Shanea has learned from the challenges of building a team (17:18) The importance of face time with customers (23:08) How CodeSee works (26:31) How CodeSee contributes to open source without being open source (30:14) Links: Shanea LinkedIn Twitter CodeSee…

The Business of Open Source

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Building and Maintaining a Global Open Source Data Platform with Heikki Nousiainen 23:53

לפני 2 years23:53

23:53

This week Heikki Nousiainen, CTO and Co-founder of Aiven , joins me to chat about building the business, his passion for open source and entrepreneurship, and his hopes for the future of open source in the public sector. In this episode, Heikki and I explore the successes and challenges he and his three co-founders encountered in creating and maintaining their global open source data platform. We discuss how they choose technologies to support, the importance of customer demand, how founders can learn to work together, and when to “kill your darlings.” Highlights: Origins of Aiven (1:40) Pros and cons of being headquartered in Helsinki (4:41) Aiven’s relationship to the open source community (6:02) How Aiven has evolved since its inception (7:34) How Aiven chooses technologies to incorporate into their service offerings (9:21) One thing that has been very successful for Aiven (12:51) Why Aiven chose their business model (16:33) The biggest challenge Aiven is currently facing (17:37) The State of Open Con and giving back to the Community (20:17) Barriers to more open source adoption in the public sector (21:24) Links: Heikki LinkedIn Twitter: @hnousiainen Aiven…

The Business of Open Source

1
Open Source in a Large Organization with Michael Cheng 28:39

לפני 2 years28:39

28:39

Michael Cheng, Chief Legal Officer at Aalyria Technologies, is a master at strategy and execution for open-source products and companies. From his humble beginning spearheading the open source team at Meta (formerly Facebook), Cheng has honed his knowledge about the interworking of open source and utilizes it to its fullest potential. In this episode of The Business of Open Source, Cheng talks about his time as Meta's lead in open source as well as what it's like to be an individual working for a large company. He also explains what happens in mergers and acquisitions with open source projects and the legality of being a small fish in a large pond! Highlights: A little insight into Meta's open source (2:06) Detractors on a project (4:25) It's hard running a large company open source (7:47) Is it a problem to be individually driven? (9:45) Creating projects while working for large companies in open source (13:25) Do they have a right to reprimand? (16:16) What happens in a merger for an open source company (17:53] Recommendations to an inquirer (21:47) Personality-deprived communities (24:48) Links: Michael LinkedIn Aalyria…

The Business of Open Source

1
Finding the Right Co-Founder With Tanis Jorge 31:41

לפני 2 years31:41

31:41

Are you struggling to find a co-founder? Having trouble navigating a relationship with your partners? These are all questions Tanis Jorge, CEO of The Co-founder's Hub , tackles daily in her work. A serial tech entrepreneur and a leading entrepreneur advisor, it is no wonder Jorge has founded and built many businesses, such as Trulioo and IQuiri Inc. On this episode of The Business Of Open Source, I ask Jorge about finding the right co-founder, why legal frameworks are so important, and the hi's and lows of collaboration. We also discuss warning signs, life stages, and why everyone is a janitor! Highlights: The right co-founder (2:25) Life stages are important (4:31) The uncomfortable task (5:50) The legal framework (8:00) Everybody's the janitor (10:05) The hi's and lows of collaboration (14:46) Navigating problems and relationships(18:45) No one is talking about this (23:24) Meeting a bad partner (24:35) Multiple founder relationships (26:10) Links: Tanis LinkedIn Twitter The Cofounder's Hub Trulioo…

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