Are Brandlords The Future Of Office Real Estate?

The Caleb Parker Show

Reviewing the Trillion Dollar Hashtag with Antony Slumbers

Quote from Guest: “The difficulty with white labeling is you actually don't have, as you don't have enough of a brand” - Antony

Summary: Antony Slumbers, founder of ‘#SpaceasaService: The Trillion Dollar Hashtag‘, a course for those with ambitions to create great places and spaces. Antony was a guest on the first episode of the #WorkBold podcast and now joins Bold founder Caleb for the final episode of Season 8. In this episode, you will find out if his predictions and theories were true in our pre-pandemic episode.

Antony shares what questions he’s being asked by the supply side of our industry, what questions aren’t being asked that should be, and who is getting it right. Antony talks about some of the trends driving the future of office demand that he covers on his online course.

Antony and Caleb discuss a new phrase: brandlords, and they debate operator partnerships, management agreements, white labels and brands.

Connect with Antony on LinkedIn

Connect with Caleb on LinkedIn

If you have any questions or feedback on this episode, email [e-mail]

Value Bombs:

The notion of requiring a human-centric real estate and service-led real estate industry as opposed to a product industry, I think is spot on and becoming more and more important each and every day - Antony

You'll never get to understand what is needed unless you dig quite deeply into the wants, needs and desires of individuals, teams, and the company - Antony

We need to be working to a situation where actually real estate is the output, not the input, the input is the human need - Antony

It's quite a scary thought for anyone in the real estate industry to look at their building and completely dispassionately ask the question, why would anyone come here? - Caleb

Real estate isn't gonna be all things for all people anymore. We need to really focus and target customers. -Caleb

Anyone running an office has to think about the things that you can do in an office better than anywhere else - Antony

Every landlord's gonna have to say, well, actually for this building, that's the right op operator for here in that building. - Antony

I think an owner of a building should be working very closely with their operator. -Antony

The difficulty with white labeling is you actually don't have, as you don't have enough of a brand - Antony

I think in 10 years you'll be picking from 40 different options. -Antony

Timestamps:

[7:00] Antony discusses whether his predictions in the previous episode he featured on were right.

[9:30] The drive behind the demand for Space-as-a-Service.

[18:26] What is this new way of working going to mean for the success of companies going forward?

[21:11] The questions being asked by the supply side of the industry and how to accommodate these nuances

[25:48] The characteristics of a good office.

[29:26] The Chicken and the Pig analogy.

[30:41] Antony’s opinion on white labelling or selecting a specific brand to partner with to attract specific customer targets into buildings.

Resources:

What is the Trillion Dollar Hashtag? #WorkBold Podcast with Antony Slumbers

Why is CBRE Forward cofounder ALL IN on Space-as-a-Service? #WorkBold Podcast with David Cairns

How to finance the future of commercial real estate. #WorkBold Podcast with Dror Poleg

#SpaceAsAService: The Trillion Dollar Hashtag - Version 2, Antony Slumbers, March 2022

This isn’t an acceleration, it’s a revolution, Antony Slumbers, March 2021

Remote work: A series of best practices for a remote workplace, GitHub, April 2020

How should Landlords respond to Flexible Workspace Demand? Are you a Pig or a Chicken? — Antony Slumbers

The time is right for ‘brandlords’ to enter coworking/flexspace, Zoe Ellis-Moore, October 2022

Shoutouts:

David Cairns

Dror Poleg

GitHub

Leesman

Zoe Ellis-Moore

JLL

NewFlex

About Antony Slumbers:

Antony is a globally recognised speaker, advisor and writer on proptech and space-as-a-service. A serial entrepreneur, he has founded and exited several proptech software companies and now consults real estate boards on their transformation, technology and innovation strategies. In September 2022 he launched ‘#SpaceasaService: The Trillion Dollar Hashtag‘ course.

Antony speaks internationally on ‘‘#SpaceasaService: The Trillion Dollar Hashtag’, AI, Innovation, and the future of work and the workplace. He also sits on the Advisory Board of Tenant Engagement leader Equiem and is a member of the Leadership Board of CRETech.

Connect with Antony on Twitter

Sponsors:

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [e-mail]