Moment 4: The Birth of Rviita Energy Tea. Mitch Jacobsen

The Calgary Sessions with Jeff Humphreys

Mitch Jacobsen delves into the challenging yet rewarding journey of creating Rviita, his unique energy tea. With limited funds and bold ideas, Mitch navigates the complex R&D process, facing initial setbacks in product testing and formula refinement. He opens up about balancing his burgeoning business with a demanding job, the emotional weight of self-doubt, and the financial sacrifices made along the way. Mitch also touches on the vital role of family and trust in business partnerships, leading to the pivotal decision to leave his stable job and fully commit to Rviita. This moment offers an authentic glimpse into the grit and perseverance behind an entrepreneurial venture. Jeff Humphreys ⁠https://www.jeffhumphreys.ca⁠ Mitch Jacobsen ⁠https://rviitalize.com⁠ Podcast Location ⁠https://www.modelmilk.ca⁠ Podcast Production ⁠https://www.shortlinecreative.com