Matei Psatta - Co-Founder & CMO of Blindspot Speaks on Fractional Advertising on Digital Billboards

The Casey Adams Show

Today I sat down with Matei Psatta, the co-founder and CMO of Blindspot. Blindspot is a self-service platform that enables fractional advertising on digital billboards worldwide. It allows advertisers to buy billboard space for a few hours or specific time slots, providing flexibility and cost-effectiveness. The platform has been successful in attracting mid-sized companies that want to test new channels and smaller budgets. Blindspot's biggest breakthrough has been in offering transparent pricing and real-time data, allowing advertisers to track the performance of their campaigns.

Learn more: https://seeblindspot.com/

Connect with Matei: https://www.linkedin.com/in/mateipsatta/

00:00 Introduction to Blindspot

06:42 Building the Tech Integration

11:48 Matei Pisata's Entrepreneurial Journey

16:21 Early Adopters and Feedback

22:06 Billboards as Content for Social Media

26:21 Marketing Strategies and Referral Program

48:17 Automating the Process

51:46 Creative Possibilities