The Inbound Journey: Creating A Content Plan

The Certified BADA$$ Online Marketing™️ Podcast

תוכן מסופק על ידי Bobby Klinck. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bobby Klinck או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

2+ y ago 35:41

MP3•בית הפרקים

סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on February 11, 2023 11:12 (1y ago). Last successful fetch was on October 04, 2022 10:35 (1+ y ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

How to take your content strategy and turn it into a plan
Why you should focus on evergreen content as much as possible
The types of topics you should be creating content about
- Thought leadership content
- Awareness content
Awareness
- Do people even know they have a problem
- Trojan horse content
Thought leadership content
- Educational/how-to content
- Belief shifting content
- Why you need both types of content
How to pick topics
- Define your content pillars
  - What are the areas that people need to be educated about
  - What mistakes belief shifts do you need to talk about
  - Explaining your core differentiators
- Brainstorm topics based on those pillars
Why you need to focus on the basics
Ways to organize your content

RESOURCES IN TODAY’S EPISODE:

325 פרקים

#Business #Marketing #Bobby Klinck #Entrepreneur #Certifiedbadass #Certifiedbadassonlinemarketingpodcast