John Miller on Why Playing It Safe in Marketing Doesn't Work

The Claw

תוכן מסופק על ידי Liger Partners and Eric Holtzclaw. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Liger Partners and Eric Holtzclaw או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

6M ago 27:02

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In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust.

Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively.

Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo!

To connect with John, click here: https://www.linkedin.com/in/johnmillerscribewise/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

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#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand