26: Steven Lawther

The Club Development Podcast

Steven Lawther joined us to talk about The Roary Club, a campaign to get more young supporters hooked on following Raith Rovers. Based on research carried out by his company, Red Circle Communications, Steven identified a typical lifecycle of a football supporter, and created the Roary Club to address two challenges - how to engage young children at a point when they are beginning to show an interest in football, and how to prevent adult fans from drifting away from their club when they are parents of young children. The Roary Club now has over 600 members, and has helped to transform the matchday experience at Raith Rovers. There is lots here for fans of other clubs to learn. @SuppDirectScot [e-mail]