053: The Power of Authenticity: Building Trust and Credibility in Business with Antoni Mendezona and Max Potter

The Collective Corner with Elena Armijo

In this thought-provoking episode, Elena speaks with Antoni Mendezona and Max Potter, the co-founders of Digitelle, a digital marketing company for independent creatives and nonprofits in the performing arts. They delve into the importance of authenticity in business and highlight the numerous benefits of authenticity in business, such as building trust, fostering creativity, and enhancing customer loyalty.

Check out Elena’s website to learn more about how she can support you in seeing and using the power that resides within you.

Antoni and Max share their inspiring journey to co-founding Digitelle, merging their passion for music and marketing. Their shared vision for the company revolves around establishing a strong ethical framework, prioritizing flexibility, and advocating for empowerment within the performing arts industry.

Valuable advice is shared on adopting a mission-driven approach, serving customers first, and investing in authentic communication strategies. They emphasize the importance of focusing on serving your audience or customers better, not just yourself, and ensuring your marketing strategy aligns with your values and vision.

The episode serves as a blueprint for leaders and entrepreneurs seeking to create purpose-driven organizations that prioritize innovation, connection, and sustainable growth. Antoni and Max also stress the importance of not cutting your marketing budget, especially in challenging times, and the need to be flexible, empathetic, and surround yourself with the right team.

Whether you're an entrepreneur, a business leader, or simply someone looking to find your own authentic voice, this episode will inspire and motivate you to embrace your true self and create the change you wish to see in the world.

Tune in to discover the transformative power of authenticity and advocacy in business.

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Digitelle (Antoni Mendezona & Max Potter):

Instragram | LinkedIn | Facebook | Website | TikTok

This podcast was produced by the following amazing team:

Alan Meaney, Audio Engineer

Aaron Boykin, Musician & Artist (Get updates about Aaron’s music via Instagram)

Jo van Eeden, Project Manager