417 :: This Leadership Metaphor is Killing Your Business: The Fallacy of Cascading Communication

The Construction Leadership Podcast with Bradley Hartmann

In episode 417, host Bradley Hartmann discusses the fallacy of "cascading communication" as a leadership metaphor. He argues that while information may cascade down through an organization, behavioral change does not. Using Newton's laws of motion as a framework, Hartmann explains how leaders need to approach communication differently to drive real change. He suggests moving away from a one-time "cascade" of information and instead implementing a persistent "drip campaign" of communication using various platforms and tactics. This includes things like weekly newsletters, personalized video messages, live Q&As, and gamification elements. The goal is to anticipate and overcome the natural human tendency to resist change. Hartmann provides a downloadable checklist of these proven communication strategies for listeners to use in their own organizations. The key is crafting a multi-faceted, multimedia approach rather than relying on a single cascade of information from the top down. This, Hartmann argues, is a more effective way for leaders to drive the behavioral changes they seek.

You can download the PDF template discussed in this podcast at bh&co.com/blog

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