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The Power of Embracing Out-of-Home Advertising with Greg Wise
Manage episode 418203590 series 2856875
"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.
In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI’s role and resources for marketers.
In this episode, you’ll learn:
- Out-of-home advertising is increasingly valuable for B2B marketers seeking new, impactful ways to reach and engage target audiences in real-world settings
- Measuring the effectiveness of out-of-home campaigns is evolving, with greater use of data and technology such as AI and machine learning to enhance targeting and ROI assessments
- Creative execution is crucial, emphasizing the need for bold and memorable visuals that capture attention and provoke discussion among consumers
Resources:
- Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
- Check out The Juice HQ: https://www.thejuicehq.com/
- Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/
- Check out OneScreen.AI: https://www.onescreen.ai/
Timestamps:
[06:05] Defining audience and human connection in marketing
[06:47] Many people pay to block ads online
[10:50] Enhancing conference presence with creative out-of-home marketing
[14:54] Out-of-home advertising offers new opportunities
[22:23] Differences between digital and static billboards
[24:28] Campaign grading system rates billboard inventory
304 פרקים
Manage episode 418203590 series 2856875
"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.
In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI’s role and resources for marketers.
In this episode, you’ll learn:
- Out-of-home advertising is increasingly valuable for B2B marketers seeking new, impactful ways to reach and engage target audiences in real-world settings
- Measuring the effectiveness of out-of-home campaigns is evolving, with greater use of data and technology such as AI and machine learning to enhance targeting and ROI assessments
- Creative execution is crucial, emphasizing the need for bold and memorable visuals that capture attention and provoke discussion among consumers
Resources:
- Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
- Check out The Juice HQ: https://www.thejuicehq.com/
- Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/
- Check out OneScreen.AI: https://www.onescreen.ai/
Timestamps:
[06:05] Defining audience and human connection in marketing
[06:47] Many people pay to block ads online
[10:50] Enhancing conference presence with creative out-of-home marketing
[14:54] Out-of-home advertising offers new opportunities
[22:23] Differences between digital and static billboards
[24:28] Campaign grading system rates billboard inventory
304 פרקים
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