Tapping the Pediatric and Orthodontic Dentistry Market with Ananya Shah and Will MacInnis

The Corner Series

There are already big players in the pediatric and orthodontic space, so what inspired Ananya Shah and Will MacInnis to launch their own dental service organization in the same arena? The answer lies in untapped markets and “a ton of opportunity.”

With host Geoff Cockrell, Ananya and Will outline their journey from a tech-focused healthcare start-up in Silicon Valley to co-founding Cliff Ridge Specialty Partners about a year ago. They explain what differentiates Cliff Ridge. One is their strategy of giving full clinical autonomy to providers. The other is their operational and technological playbook to make the lives of the doctors and office managers easier. Tune in to hear their insights about how they manage labor pressures, the factors that are more important to doctor retention than non-competes, and why their greatest opportunity in the next year may be acquiring more pediatric practices.

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☑️ Ananya Shah | LinkedIn

☑️ Will MacInnis | LinkedIn

☑️ Cliff Ridge Specialist Partners | LinkedIn

☑️ Geoff Cockrell | LinkedIn

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