9: Data Aggregation: Human-Based vs. Machine-Based w/ Mark Godley

The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy

When looking for data sets, it can be tempting to choose the company with the biggest boast. If the website claims the company aggregates data from 30 million companies that’s good, right?

Well, maybe. But without knowing where that data comes from, or what pieces of information the data provides, that nice big number is actually pretty meaningless.

The reality is that data aggregation is a more nuanced matter when you’re looking for information that is both precise and actionable.

In this episode, Mark Godley, CRO for HG Data, talks about how the new methodology of data aggregation HG Data created gives their customers a “ridiculously unfair advantage.”