Art, Science, Space & Beer with Molly Reynolds of Celestial Beerworks: The Brewery Born from Tinder

The Craft Brewers' Creative

Molly Reynolds, co-founder and creative director of Celestial Beerworks in Dallas, TX talks to Jenna about how the company got started and why visiting their taproom is the ultimate experience.

She shares how science and space are the framework for all that they do and are woven across all design areas creating highly recognizable and visual branding.

This is a great chance to hear about how their creative process works in the design and detail of all aspects of their brand and how social media is playing a vital role in sharing the message.

KEY TAKEAWAYS

• We jumped on in and started Celestial Beer and we already had some beer nerd followers so that helped
• Because we have young children it's been great to create a space that young families feel comfortable with
• Cans sales are higher because people still at the moment want to ‘buy and go'
• Once we had found our place and developed the space I became much more confident
• We have very defined roles and that really helps and we are a very last minute type of brewery
• Creating the artwork is a very fun part of the job
• The details like the colored 4 pack tops are what brings together the full aesthetic of the brand
• We are trying to bring new ingredients into our beers and educate people on them
• We use social media to explain the beers in ways that mean people remember them and tell their friends
• Every label is designed to be fresh new and visually interesting but part of the brand so we use the same color palette
• We want the whole experience to heighten the excitement in every way
• We have our own glassware designed with our name on it and we have done glassware to match particular beers
• I gain inspiration from everything around me and having an overarching theme associated with science and space provides a framework to work within

BEST MOMENTS

‘It's just pure art'

‘I love the creative freedom to weave the aesthetic I want across every area of the brewery'

‘Colorful accents on the labels make all the difference'

VALUABLE RESOURCES

[e-mail]

Celestial Beerworks

Instagram @celestialbeerworks

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

CONTACT DETAILS

Beercanlover Instagram

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This show was brought to you by Progressive Media

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