EP15: How to Celebrate a Company Anniversary on Social Media

The Credible Brand Podcast

Summary
In this episode, Lindsey Wigfield discusses how to celebrate a company anniversary on social media. She emphasizes the importance of creating a personalized and thought-out plan for the anniversary to build connections with the audience. Lindsey introduces the BAM strategy, which stands for Big Event, Amplification, and Metrics, and explains how to use it to plan the anniversary campaign. She also provides tips on identifying channels for amplification, drafting content ideas, scheduling the content, and reviewing the metrics. Overall, the episode highlights the impact of celebrating company anniversaries on social media and offers practical strategies to make the celebration successful.

Takeaways
Create a personalized and thought-out plan for celebrating a company anniversary on social media to build connections with the audience.

• Use the BAM strategy (Big Event, Amplification, and Metrics) to plan the anniversary campaign.
• Identify all the channels available for amplification, such as social media platforms, email lists, website, and sales team networks.
• Draft a list of content ideas and consider using the Company Anniversary Campaign Box for inspiration.
• Schedule the content ahead of time and review the metrics to measure the impact of the campaign.

Resources and Links

• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [e-mail] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website