EP21: Attracting and Retaining Talented Employees with Shobi Zietlow

The Credible Brand Podcast

In this episode, Lindsey Wigfield interviews Shobi Zietlow, the founder of Referral Staffing Solutions, a staffing and recruiting business. Shobi shares her unique story of growing up in a family with an entrepreneurial spirit and how she entered the staffing industry. She discusses the importance of helping job seekers find the right role and provides tips for hiring the right people. Shobi also emphasizes the significance of showcasing company culture and optimizing job posts for search. She explains her partnership with businesses and the pricing structure of her services. Additionally, Shobi shares insights on retaining talent and the importance of effective onboarding.
Connect with Referral Staffing Solutions on Facebook, Twitter/X, LinkedIn, or Instagram.
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Takeaways

• Helping job seekers find the right role involves understanding their must-haves and wish list, as well as aligning their needs with the business's requirements.
• When hiring, it is important to have clarity on the role's goals, responsibilities, and must-haves, and to ensure that job descriptions are clear and concise.
• Company culture should be communicated through actions and lived values, and it is important to gather employee feedback and address it.
• Optimizing job posts for search involves using keywords that job seekers are searching for and making the job title clear and relevant to the position.
• Retaining talent requires clear communication, setting expectations, providing support, and addressing concerns. Regular check-ins and creating a positive onboarding experience are also crucial.
• Staying in touch with job seekers and business owners can be done through newsletters, regular follow-ups, and providing resources and support. Building a marketing department requires clear guidelines and a willingness to adapt.
• Finding employees can be challenging, especially during times of high demand.
• Continual learning and problem-solving are essential for success in the industry.

Chapters

00:00
Introduction and Background

01:06
Unique Story and Entrepreneurial Spirit

03:25
Entering the Staffing Industry

04:31
Career Progression and Challenges

07:10
Tony Robbins Conference and Taking Risks

09:30
Helping Job Seekers Find the Right Role

11:49
Tips for Hiring the Right People

15:31
Showcasing Company Culture

18:18
Optimizing Job Posts for Search

20:41
Partnership with Businesses and Pricing Structure

22:48
Retaining Talent and Onboarding

25:23
Social Media Strategy

30:15
Staying in Touch with Job Seekers and Business Owners

36:29
Rebranding and Website Updates

38:17
Business Evolution and Learning Experiences

40:09
Building a Marketing Department

41:05
Developing Guidelines and Adapting

41:31
Challenges in Finding Employees

42:26
Continual Learning and Problem-Solving

42:43
Connecting on Social Media

43:10
Conclusion and Contact Information