In this episode, we uncover the grim details of the Bag Murders, the systemic failures that allowed the killer to evade justice for years.
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תוכן מסופק על ידי Mehmet Gonullu. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mehmet Gonullu או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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#449 Smarter Ad Spend with AI: Zeke Camusio’s Attribution Playbook for Founders and CMOs
Manage episode 473271570 series 3506362
תוכן מסופק על ידי Mehmet Gonullu. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mehmet Gonullu או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Mehmet speaks with Zeke Camusio, founder of Data Speaks, an AI-powered platform helping marketers and founders finally solve the attribution puzzle. From cutting through vanity metrics to deploying machine learning for media mix modeling, Zeke shares a tactical playbook for maximizing return on every marketing dollar—without increasing ad spend.
Whether you’re a founder navigating early-stage growth or a CMO optimizing multimillion-dollar campaigns, this conversation offers powerful insights into how AI is transforming marketing efficiency.
🔑 Key Takeaways
• The two major attribution challenges most startups overlook
• Why traditional analytics tools like Google Analytics can mislead your strategy
• The difference between multi-touch attribution and media mix modeling
• How AI and machine learning bring clarity to messy marketing data
• What startup founders should know before scaling their ad budget
• How to optimize ROI across multiple channels—even with limited resources
• What to expect from the future of marketing in a cookie-less, AI-powered world
💡 What You’ll Learn
• Why attribution is broken—and how to fix it
• How to reduce waste in marketing spend
• How small businesses can access tools once limited to enterprise
• The strategic role of AI in marketing planning
• When to consider first-party tracking vs. third-party pixels
• How to think about incrementality in your campaigns
👤 About Zeke Camusio
Zeke Camusio is a serial entrepreneur and the founder of Data Speaks, an AI-powered analytics platform that helps companies identify what drives their sales and invest in the right marketing strategies.
With a background in economics and data science, Zeke has spent the last 20 years developing AI, machine learning and data analytics solutions, enabling hundreds of companies to make data-driven decisions and accelerate growth.
He is a frequent speaker at AI, machine learning, and digital marketing conferences and podcasts.
https://www.linkedin.com/in/zekecamusio/
⏱️ Episode Highlights & Timestamps
• [00:02:00] – Zeke’s background and journey from marketing agency to AI startup
• [00:06:00] – Common misconceptions about data-driven marketing
• [00:10:00] – Attribution breakdown: why last-click logic fails
• [00:13:00] – Explaining media mix modeling with real-world examples
• [00:17:00] – Where machine learning fits into attribution
• [00:20:00] – Why tracking individual users is no longer the best path
• [00:26:00] – Cost considerations: DIY vs. partnering with attribution experts
• [00:29:00] – Can we track traffic from ChatGPT and LLMs?
• [00:33:00] – Zeke’s prediction: AI agents as decision-making assistants
• [00:36:00] – Final advice for founders and marketing leaders
482 פרקים
שתפוManage episode 473271570 series 3506362
תוכן מסופק על ידי Mehmet Gonullu. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mehmet Gonullu או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Mehmet speaks with Zeke Camusio, founder of Data Speaks, an AI-powered platform helping marketers and founders finally solve the attribution puzzle. From cutting through vanity metrics to deploying machine learning for media mix modeling, Zeke shares a tactical playbook for maximizing return on every marketing dollar—without increasing ad spend.
Whether you’re a founder navigating early-stage growth or a CMO optimizing multimillion-dollar campaigns, this conversation offers powerful insights into how AI is transforming marketing efficiency.
🔑 Key Takeaways
• The two major attribution challenges most startups overlook
• Why traditional analytics tools like Google Analytics can mislead your strategy
• The difference between multi-touch attribution and media mix modeling
• How AI and machine learning bring clarity to messy marketing data
• What startup founders should know before scaling their ad budget
• How to optimize ROI across multiple channels—even with limited resources
• What to expect from the future of marketing in a cookie-less, AI-powered world
💡 What You’ll Learn
• Why attribution is broken—and how to fix it
• How to reduce waste in marketing spend
• How small businesses can access tools once limited to enterprise
• The strategic role of AI in marketing planning
• When to consider first-party tracking vs. third-party pixels
• How to think about incrementality in your campaigns
👤 About Zeke Camusio
Zeke Camusio is a serial entrepreneur and the founder of Data Speaks, an AI-powered analytics platform that helps companies identify what drives their sales and invest in the right marketing strategies.
With a background in economics and data science, Zeke has spent the last 20 years developing AI, machine learning and data analytics solutions, enabling hundreds of companies to make data-driven decisions and accelerate growth.
He is a frequent speaker at AI, machine learning, and digital marketing conferences and podcasts.
https://www.linkedin.com/in/zekecamusio/
⏱️ Episode Highlights & Timestamps
• [00:02:00] – Zeke’s background and journey from marketing agency to AI startup
• [00:06:00] – Common misconceptions about data-driven marketing
• [00:10:00] – Attribution breakdown: why last-click logic fails
• [00:13:00] – Explaining media mix modeling with real-world examples
• [00:17:00] – Where machine learning fits into attribution
• [00:20:00] – Why tracking individual users is no longer the best path
• [00:26:00] – Cost considerations: DIY vs. partnering with attribution experts
• [00:29:00] – Can we track traffic from ChatGPT and LLMs?
• [00:33:00] – Zeke’s prediction: AI agents as decision-making assistants
• [00:36:00] – Final advice for founders and marketing leaders
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The CTO Show with Mehmet Gonullu
1 #483 Bootstrapping in Motion: Nelson Nigel’s Blueprint from Yellow Cab to Kidmoto 35:14
35:14 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
רשימות 
לייק 
אהבתי35:14
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Mehmet Gonullu sits down with Nelson Nigel , the founder of Kidmoto , a ride-hailing service designed specifically for families traveling with young children. From driving a yellow cab in New York to building a tech-enabled transportation service operating in 64+ cities , Nelson shares how he bootstrapped his company past $1M in revenue—without external funding, without a co-founder, and without chasing VC hype. It’s a raw, refreshing look at building a real business in a noisy tech world. 🔑 Key Takeaways • Why Nelson chose to bootstrap instead of raising funding—and what it really takes • How being a yellow cab driver helped him identify the market gap • The power of a 400-page business plan as a startup GPS • Why focusing on operations, not investors, led to lasting traction • How Kidmoto scaled to 64 cities by owning its niche • His framework for leadership: “The path to greatness is along with others.” ⸻ 📘 What You’ll Learn • The realities of bootstrapping in a competitive market • How to validate product-market fit from first-hand customer pain • When not to chase investors—and how to stay grounded instead • The mindset it takes to turn operational grit into strategic scale • How humility and focus build trust in high-stakes services 👤 About Nelson Nigel Nelson Nigel, the resilient Founder and CEO of Moto Nation, transformed a personal challenge into a thriving business. In 2016, as an Uber driver, he observed the absence of child car seats in taxis and car services, leaving parents in a vulnerable position. Recognizing the gap in the market left by Uber and Lyft, Nelson developed a mobile app to offer a convenient and safe solution for parents traveling with small children, particularly to and from airports. https://www.linkedin.com/in/nelsonnigel/ https://kidmoto.taxi/ Episode Highlights (Chapters) 00:00 – Intro and Nelson’s journey 03:00 – Spotting the market gap for Kidmoto 05:00 – Bootstrapping vs. fundraising: The decision 08:00 – Creating a 400-page business plan 11:00 – Product-market fit from real-world taxi insights 14:00 – Competing with Uber and Lyft? “I run my race” 17:00 – Scaling to 64 cities and $1M+ in revenue 20:00 – How Nelson would approach investors today 22:00 – Leadership philosophy and culture at Kidmoto 26:00 – Staying grounded through adversity 28:00 – What’s next: MotoNation and healthcare logistics 31:00 – Kidmoto’s use of AI and future outlook 33:00 – Final thoughts and Nelson’s advice for founders…
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The CTO Show with Mehmet Gonullu
1 #482 The Browser Is the New Battleground: John Carse on Securing the Modern Endpoint 49:37
49:37 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי49:37
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show with Mehmet , we’re joined by John Carse , Field CISO at SquareX , to explore a fast-emerging shift in cybersecurity: the browser as the new endpoint. John shares why traditional tools like EDR and CASB are no longer sufficient, how modern threats are bypassing enterprise defenses, and what CISOs need to prioritize in a SaaS-first, GenAI-driven world. With decades of leadership across Dyson, Rakuten, Expedia, and the U.S. Navy, John brings both a practitioner’s lens and a future-forward vision to security. 💡 What You’ll Learn • Why the browser is now the most targeted endpoint • How unsanctioned SaaS apps increase attack surface • The growing importance of browser-based detection and response • Where AI is accelerating both attackers and defenders • Practical advice for CISOs prioritizing browser security today ⸻ 🔑 Key Takeaways • Over 60% of cyberattacks now begin in the browser. • Legacy tools like EDR, CASB, and DLP often miss context at the browser layer. • Browser extensions can now enforce enterprise-grade policies with minimal user friction. • AI is a dual-edged sword —accelerating threats but also helping defenders respond faster. • SquareX helps convert any browser into a secure enterprise environment with deep visibility, policy control, and threat mitigation. 👤 About the Guest John Carse is Field CISO at SquareX, a browser security company redefining how enterprises protect their workforce. He previously served as Global CISO at Dyson and Rakuten, and led security operations at JP Morgan Chase and Expedia. John blends deep hands-on expertise with strategic insight into emerging threat landscapes and CISO priorities. https://www.linkedin.com/in/johncarse/ https://www.securityweek.com/industry-moves/feb-24-2025/ https://sqrx.com/ Episode Highlights [00:03:00] – What is a Field CISO and John’s role [00:06:00] – Why the browser has quietly become the new endpoint [00:10:00] – How detection and response works inside the browser [00:18:00] – The real threats: browser-based social engineering, sync jacking, and polymorphic extensions [00:24:00] – Why EDR and SASE tools are not enough [00:32:00] – Balancing security and user experience in browser-based defense [00:40:00] – What excites John about the future of browser security and GenAI…
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The CTO Show with Mehmet Gonullu
1 #481 Go-to-Market Clarity in a Noisy World: Jan van Schuppen’s GTM Wisdom 45:22
45:22 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי45:22
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Mehmet sits down with Jan van Schuppen , a seasoned sales entrepreneur and founder of Ideas in Spades , who has led global B2B sales teams for over 30 years. They explore the biggest myths in go-to-market (GTM) strategy, the traps of founder-led content, how to balance automation with authenticity, and why selling before building is often the smartest startup move. Whether you’re a founder looking for early traction or a tech leader rethinking your sales stack in the age of AI, this conversation cuts through the noise and delivers timeless, actionable GTM wisdom. 🧩 Key Takeaways: • Why “sell first, build later” works in B2B SaaS • The founder-as-content-creator myth—and what to do instead • How AI tools and digital avatars can boost outreach and sales trust • Why startups need fewer followers—and more qualified conversations • How to train sales teams to blend automation with authenticity • The future of sales in an AI-driven market (from both seller and buyer sides) ⸻ 🎓 What You’ll Learn: • How to map out your GTM motion before product is finished • Ways to convert your network into test users and early buyers • How to avoid “spray-and-pray” tactics that waste founder time • The 5/95 method for using AI in sales without losing your voice • How to create trust-based outreach without overthinking algorithms 👤 About the Guest: Jan van Schuppen is a sales strategist and founder of Ideas in Spades . After exiting his last company, Jan began helping founders accelerate their path to revenue through hands-on coaching and AI-powered digital sales solutions—including avatar-based training. He also partners with leading AI video platform HeyGen as a creative and enterprise sales advisor. https://www.linkedin.com/in/janvanschuppen/ https://ideasinspades.com/ 🔍 Episode Highlights: [00:02:00] – What it means to be a “sales entrepreneur” [00:04:00] – The one sales principle that never changes [00:08:00] – How Jan coaches founders to unlock early revenue [00:10:00] – Why founders don’t need to be content creators—but must be visible [00:17:00] – The power of founder-led pilots and early feedback loops [00:21:00] – AI outreach vs. authenticity: Jan’s 5/95 framework [00:26:00] – Using digital avatars in sales follow-ups and proposals [00:31:00] – How to build an audience without chasing algorithms [00:36:00] – What AI means for future sales teams—and how to stay relevant…
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The CTO Show with Mehmet Gonullu
1 #480 The Dangerous Gap: Why Startups Fail After MVP – Insights from Ali Hafizji 35:58
35:58 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי35:58
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show with Mehmet , we’re joined by Ali Hafizji, founder of the product development agency Wednesday , for a candid look into one of the most overlooked phases in startup growth: the dangerous gap between MVP and Product-Market Fit (PMF). We explore why many startups lose momentum after MVP, how to avoid premature scaling, the role of AI in early-stage execution, and what it really takes to survive the chaos between MVP and PMF. 💡 Key Takeaways • Why the MVP is just a milestone , not the finish line • The most common traps founders fall into post-MVP • How to measure the right metrics instead of vanity ones • The importance of distribution, sales, and customer conversations • When and how to outsource technical work without losing control • Why being an AI-native founder or team is now a startup superpower • The real difference between a programmer and a product engineer ⸻ 📚 What You’ll Learn • How to shift your mindset and role after shipping an MVP • The dangers of scaling too early or hiring too fast • How AI changes the game for early-stage teams and solo founders • Whether non-technical founders still need CTOs in the age of AI • How to evaluate and collaborate with outsourcing partners effectively 👤 About the Guest Ali Hafizji is a veteran entrepreneur, engineer-turned-marketer, and founder of Wednesday , a product development agency helping startups go from MVP to scalable products. At Wednesday Solutions, he leads a team that has collaborated with over 10% of India’s unicorn companies, delivering solutions that have meaningfully contributed to their growth. With deep insights from working across multiple startups, Ali brings sharp clarity to common mistakes, smart iterations, and team-building in early-stage ventures. http://wednesday.is/ http://tuesday.is/ https://www.linkedin.com/in/alihafizji/ Episode Highlights 00:00 – Intro and Ali’s background 03:00 – Why MVP is just the beginning 05:00 – The real job of a founder after MVP 06:30 – What is “The Dangerous Gap”? 08:00 – Why vanity metrics lead startups astray 11:00 – Premature scaling: the #1 killer 14:30 – What great early-stage teams focus on 17:00 – How AI can help founders post-MVP 20:00 – Product engineer vs. programmer 25:00 – Outsourcing: best practices and warning signs 30:00 – Do you need a fractional CTO? 33:00 – Final thoughts and how to connect with Ali…
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The CTO Show with Mehmet Gonullu
1 #479 Rewriting the Music Playbook: Jeremy Sirota on Innovation, AI, and Artist Empowerment 44:54
44:54 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:54
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show with Mehmet , we dive into the transformation of the global music industry with Jeremy Sirota , CEO of Merlin , the world’s leading digital licensing partner for independent music labels. Jeremy unpacks how Merlin is leveling the playing field for indie artists, leveraging tech and AI to streamline music licensing, and helping startups access curated music legally and efficiently. Whether you’re a tech founder, investor, or platform builder, this conversation offers a rare lens into licensing, innovation in legacy industries, and the cultural implications of AI in creative ecosystems. 🧠 What You’ll Learn • How Merlin is redefining music licensing through in-house platforms and normalized APIs • Why independent music matters in an AI-driven world • How Merlin’s “Connect” initiative bridges startups and music licensing • What founders should know when building tech for creators • AI in music: risk, regulation, and opportunity • Pattern recognition and leadership lessons for startup operators ⸻ ✨ Key Takeaways • Intentional serendipity : Jeremy’s nonlinear career from law to tech to music • “The fourth major” : Merlin’s global reach empowering indie labels • Music licensing gap : Why startups don’t know who to talk to—and how Merlin solves it • AI & copyright : The global debate on generative music models • Culture meets tech : Pattern recognition > prediction in fast-moving industries • Innovation from constraints : Bad idea sessions and reverse engineering success 👤 About the Guest Jeremy Sirota is CEO of Merlin, the independent’s digital music licensing partner. Merlin is a global leader for independent labels and distributors around the world, representing 15% of the global market share. Merlin helps its members to own their independence by striking premium music deals with services like Apple, Canva, Snap, Spotify, Twitch, and YouTube. Sirota’s role at Merlin weaves together his lifelong passions for music and technology. He started his career as a technology lawyer at Morrison & Forster, with a focus on copyright law. He went on to hold senior positions at Warner Music Group, culminating as Head of Business & Legal Affairs for WEA and ADA. Prior to Merlin, he was an early hire on the Facebook music team to launch music experiences across Facebook and Instagram. https://merlinnetwork.org/ https://www.linkedin.com/in/jeremysirota/ Episode Highlights & Timestamps 00:00 – Introduction and Jeremy’s unique background 03:30 – What Merlin is and why it matters for independent artists 08:15 – The startup licensing problem: why Connect was created 13:00 – Building innovation inside a legacy industry 18:20 – API pull vs. push: simplifying music access for developers 21:00 – Music in Reels, TikToks, and social platforms: legal challenges 25:00 – Can AI-generated music be copyrighted? 30:00 – Artist anxiety vs. excitement about AI 36:00 – Startup advice: intuition, testing, and leadership culture…
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The CTO Show with Mehmet Gonullu
1 #478 100x Outcomes, Not 10x Hype: AI Execution Strategies with Matt Leta 55:03
55:03 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי55:03
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show with Mehmet , we dive deep into what it really takes to implement AI that works —not just experiments, but systems that scale. Joining us is Matt Leta , founder & CEO of Future Works, an AI-native company built alongside generative AI as his co-founder. 🔑 Key Takeaways • AI alone isn’t enough —without workflow integration and people buy-in, the tech fails. • 20% of teams may never adapt to AI , and that has structural consequences. • Digital transformation 3.0 is here: from networks to intelligence. • Executive blind spots often derail AI success more than tech limitations. • Vibe coding is real —and it’s reshaping how products get built. ⸻ 📚 What You’ll Learn • How to go beyond tools like ChatGPT and achieve organization-wide ROI • Why “AI-first” is a mindset, not a label • The future of billion-dollar companies with minimal teams • Lessons from Matt’s journey—from artist to startup exit to AI-native builder 👤 About the Guest Matt Leta is a serial entrepreneur, technologist, and the founder of Future Works , a company born from an experiment: what if AI could co-create a business from scratch? Formerly a digital product studio founder, Matt has worked with top-tier Silicon Valley companies including Apple, Google, and JLL among 150+ organizations, built multiple ventures, and authored the book “100x: An Executive Brief for AI-Driven Business Results.” He’s also the creator of the viral HustleGPT experiment and a vocal advocate for building truly AI-first organizations. https://www.linkedin.com/in/matleta/ https://future.works/ https://www.amazon.com/100x-Executive-AI-Driven-Business-Results-ebook/dp/B0DZHQFCV4/ref=sr_1_1?crid=1447UD5KAL1RZ&dib=eyJ2IjoiMSJ9.oYi5C4pp0ELD6xmW0R8QjWICgAlDBWJOKH6JsbGSj6mdDn_yFdDr7SOGNkVLJRcxV-_dpJxGb2ya8bUCZP9J_whgn7AUhYm_Vfzr_3NhbTs.gzpYqf3AVAAFG1fqdK9zHLhfWkn9A7U8zMrPDHo1Ra0&dib_tag=se&keywords=matt+leta&qid=1743434813&sprefix=matt+%2Caps%2C1036&sr=8-1 Episode Highlights & Timestamps • [00:01:00] Matt Leta’s journey from artist to AI-native entrepreneur • [00:05:30] Can AI really co-found a company? Lessons from HustleGPT • [00:08:00] Why most companies fail at AI implementation • [00:13:45] Automation vs. Intelligence: what leaders often confuse • [00:17:00] Internal resistance: why some teams never adopt AI • [00:21:00] Digital transformation isn’t new—this is just the next wave • [00:27:00] “100x” thinking and the rise of the augmented team • [00:34:00] Vibe coding, solo founders, and the $1B company of one • [00:43:00] Are today’s AI models smarter—or just shinier? • [00:50:00] Why adaptability beats prediction when building with AI…
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The CTO Show with Mehmet Gonullu
1 #477 The Singularity of Hope: Sam Sammane on Amplifying Humanity with AI 54:33
54:33 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי54:33
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this thought-provoking episode of The CTO Show with Mehmet , we welcome Sam Sammane , physicist, serial entrepreneur, and author of The Singularity of Hope . With a background in nanotechnology, life sciences, and AI, Sam offers a rare mix of technical depth and philosophical insight. Together, we explore how AI is reshaping business, creativity, and even our understanding of intelligence—and why the future belongs to those who amplify human potential , not replace it. 🧠 What You’ll Learn • Why most people misunderstand AI (and how to explain it better) • What makes real intelligence—including love, intuition, and soul—impossible to replicate • How startups can build defensible models in a world of fast replication • When AI amplifies human creativity vs. when it distracts from it • Why specialization (not general AI) is where business value lives ⸻ 🔑 Key Takeaways • Generative AI is powerful but not conscious —it’s automation on steroids, not artificial general intelligence. • Startups need a human or physical component to stay defensible in the AI era. • Human augmentation is the next frontier: using AI to elevate—not replace—intuition, judgment, and wisdom. • Be cautious with AI hallucinations and over-automation without human-in-the-loop control. 👤 About the Guest Sam Sammane is a bestselling author, PhD in nanotechnology, and founder of multiple ventures across life sciences, AI, and public relations. His book The Singularity of Hope explores humanity’s path through the age of AI. He is also the author of the novel The Republic of Mars . Sam brings a deeply humanistic lens to emerging technologies, blending scientific rigor with bold visions of the future. https://www.sammane.com/ https://www.linkedin.com/in/sam-sammane-ba192720/ Episode Highlights & Timestamps 00:00 – Intro & Sam’s multidisciplinary background 02:45 – From nanotech and life science to AI startups 06:10 – What people get wrong about AI and intelligence 12:30 – The emotional layer: love, empathy, and human learning 16:40 – The myth of AGI and why it’s still far away 22:00 – AI vs. quantum intelligence: where we are and aren’t 25:45 – Real-world use cases that excite Sam today 29:50 – AI as a “super assistant,” not a cofounder 32:10 – Why intuition still beats perfect data 36:30 – Hallucinations, shortcuts, and human laziness 42:10 – Big tech manipulation and algorithmic ethics 45:00 – Advice for founders in the age of commoditized tech 50:00 – Why physical innovation is your startup moat 52:00 – Where to find Sam + upcoming speaking in Dubai 53:00 – Closing thoughts & tease for Part 2 on The Republic of Mars…
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The CTO Show with Mehmet Gonullu
1 #476 Stop Pitching Tech, Start Selling Outcomes: Josh Dorfman’s Advice for Climate Founders 57:15
57:15 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי57:15
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Mehmet is joined by Josh Dorfman , CEO of Supercool and host of the Supercool podcast. Josh is a serial sustainability entrepreneur, former investor, and media trailblazer with two decades of experience scaling climate-focused ventures. From founding The Lazy Environmentalist to helping build a company that landed a 10M panel deal with D.R. Horton, Josh shares why storytelling—not tech specs—is what drives results in climate tech today. 📌 Key Takeaways: • Why outcomes matter more than tech or climate talk when selling to real-world customers. • The single biggest communication mistake climate founders make—and how to fix it. • Why corporate partnerships (like D.R. Horton or Amazon) are crucial for GTM in climate tech. • The role of personal branding in breaking through a crowded tech market. • Why investors are leaning into climate tech for business reasons , not just impact. ⸻ 🎓 What You’ll Learn: • How to pitch climate solutions to skeptics using outcomes, not moral appeals. • Strategic GTM lessons from real deals in building materials, mobility, and AI-powered HVAC. • How Josh used media to amplify early-stage ventures (and how founders can do the same). • What LPs are really looking for in the climate investment space. About Josh Dorfman: Josh Dorfman is the founder of Supercool , a media company focused on real-world, proven climate solutions. With previous roles as a VC, tech startup founder, and national radio host, Josh blends operational insight with a media-savvy approach to helping climate founders scale. He is best known for his earlier work as The Lazy Environmentalist on Sirius Radio and Sundance Channel. Josh is a driving force in sustainable innovation, creating companies that blend cutting-edge technology with a positive environmental impact. As co-founder and CEO of Plantd, Josh spearheaded efforts to produce carbon-negative building materials, earning accolades such as Fast Company's World's Most Innovative Companies. Much like your guest, John, Josh has a way of intertwining sustainability with savvy business practices. https://www.linkedin.com/in/dorfmanjosh/ https://getsuper.cool/ https://www.plantdmaterials.com/ Episode Highlights: [00:03:00] Josh’s China moment that triggered a climate awakening [00:08:00] Why talking about AI or climate turns off most customers [00:16:00] What drag racers taught Josh about emotional storytelling [00:24:00] From prototype to 10M panel order: Scaling a new material with D.R. Horton [00:31:00] The myth that only young people will solve climate change [00:43:00] GTM tactics: Changing the RFP instead of chasing it [00:47:00] Why founders must invest in their personal brand [00:51:00] Josh’s ideal investment: turning carbon removal into durable products…
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The CTO Show with Mehmet Gonullu
1 #475 Focus, Grit, and Product-Market Fit: Lessons from Anya Cheng’s Startup Journey 50:43
50:43 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי50:43
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Mehmet sits down with Anya Cheng , the founder and CEO of Taelor , a fashion-tech startup revolutionizing how busy men dress—without shopping or doing laundry. With past leadership roles at Meta, eBay, and McDonald’s, Anya brings a unique product mindset and startup resilience that shines through her journey from MVP to raising millions. This is a masterclass in product thinking, perseverance, and staying focused—even when things get scrappy. 🔑 Key Takeaways • Start with real customer pain , not tech buzzwords • Use product intuition and lean MVPs to validate ideas • Why storytelling and empathy beat sales tactics in fundraising • Fundraising is less about pitching, more about training champions • Deep customer insight is your competitive moat 🎧 What You’ll Learn • How Anya applied agile principles to build Taelor from a landing page • The truth about launching AI products in fashion • Lessons from her time at Meta, eBay, and Target • How to approach investors with authenticity and relevance • Why female founders and minority-led teams should lean into their strengths 👤 About the Guest Anya Cheng is a serial builder and product leader turned founder. As a Mentor at '500 Startups' and ex-product leader at McDonald, eBay and Facebook, she has been listed in 'Girls Tech 40 Under 40' and founded a sustainable men clothing rental platform- Taelor (currently doing $1.5m in revenue). She’s also a TEDx speaker and a mentor at 500 Startups. At Taelor , she’s building “Netflix for menswear,” using AI to deliver rental clothing for men who want to look great without effort. Use code PODCAST25 for 25% off your first month! https://www.linkedin.com/in/anyacheng/ https://taelor.style/ 🧭 Episode Highlights 00:02 – Anya’s background and the aha moment behind Taelor 00:07 – Early MVP experiments and Taelor’s first 100 customers 00:12 – GTM lessons from Meta, eBay, and Target 00:15 – Knowing when to follow data—and when not to 00:18 – Building a product team with complementary pieces 00:22 – What Anya looks for in startup founders as a 500 Startups mentor 00:26 – Fundraising stories and mindset reframes 00:34 – Solving for a focused use case instead of chasing features 00:39 – Her perspective on being a female founder in tech 00:42 – TEDx behind the scenes and tips for pushing through hardship 00:47 – Mehmet’s reflections on podcasting, persistence, and building in public…
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The CTO Show with Mehmet Gonullu
1 #474 Execution Over Ideas: Andy Cwik on Building and Scaling 58:52
58:52 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי58:52
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEpisode Overview In this episode of The CTO Show with Mehmet , Andy Cwik—co-founder and CEO of Hubub—shares his lessons from three startups, including the painful failures and meaningful wins. From crashing his first startup to exiting a telehealth company, Andy now leads Hubub, a SaaS platform that automates client entertainment for B2B teams. He opens up about what truly makes a startup successful (hint: it’s not the idea), how AI fits into real business workflows, why network effects matter more than ever, and how he’s using his time to mentor founders and advocate for mental health reform through a personal documentary project. 💡 Key Takeaways • Execution outweighs the idea: Why founders often get stuck at ideation. • Building defensibility through network effects and switching costs. • How to pitch enterprise tools to decision-makers, not just users. • Why most AI startups are chasing buzzwords—and what actually works. • The evolution of startup ecosystems beyond Silicon Valley. • A rare look into Andy’s advocacy for mental health reform in the justice system. 🎧 What You’ll Learn • The origin story behind Hubub and its 13-year evolution • How to move from “paper napkin” idea to product with traction • Strategic use cases of AI in early-stage SaaS • How to validate pain points and avoid marketplace traps • Navigating risk aversion in startup hubs like Chicago • Why some founders should take the exit—and why others shouldn’t 👤 About the Guest Andy Cwik is a seasoned entrepreneur and AI thought leader with a track record of building innovative businesses. As the Co-Founder and CEO of hubub, he is redefining business client entertainment through AI-driven digital concierge services, automating logistics from reservations to expense reporting. With over a decade of experience in tech-driven ventures, Andy has successfully founded and exited multiple companies, including a telehealth startup with peak annual revenues of $25 million and a data encryption firm. Beyond hubub, Andy is a key figure in Chicago’s startup ecosystem, serving in leadership roles for the Founders Institute and Founders Network, where he mentors emerging entrepreneurs. He has raised over $5 million across his ventures and has spoken at leading AI and business events, including GenAI Collective and the Union League of Chicago Business Leaders Group. Passionate about AI’s capabilities and limitations, Andy brings unique insights into the evolving landscape of technology, work, and automation. His thought leadership challenges mainstream AI narratives, advocating for a balanced perspective on its future impact. https://www.linkedin.com/in/andy-cwik https://hubub.me/ Episode Highlights & Timestamps 00:01 – Andy’s startup journey: 3 ventures and one painful failure 04:00 – The aha moment that led to Hubub 08:00 – Why expense reporting is the hidden pain point no one talks about 10:30 – Building a two-sided marketplace with smart API integrations 13:00 – What startup founders get wrong about AI 17:30 – Network effects and why Groupon failed 23:00 – Defensibility: Your real moat in a world of clones 28:00 – How AI is reshaping VC workflows (and deal sourcing) 32:00 – Chicago vs. Silicon Valley: What founders should know 40:00 – When to exit and when to stay the course 47:00 – Andy’s work on a documentary about mental health and the justice system…
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The CTO Show with Mehmet Gonullu
1 #473 AI Won’t Replace Jobs, It Will Replace Companies — Anthony Franco Breaks It Down 55:47
55:47 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי55:47
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show , serial entrepreneur and podcast host Anthony Franco joins Mehmet to unpack how AI is fundamentally reshaping how businesses operate—beyond the hype. With six exits under his belt and decades of experience launching and scaling ventures, Anthony shares what it really takes to operationalize AI in today’s organizations and why the real disruption isn’t about job loss—it’s about organizational survival. 💡 What You’ll Learn • Why most leaders still misunderstand what “AI transformation” really means • The biggest mistake companies make when automating workflows • How to rethink outdated systems like Agile and Six Sigma in the AI age • Why agentic AI is less about replacing roles and more about rebuilding how work is done • How founders can leverage AI for early-stage growth, product-market fit, and GTM ⸻ 🧠 Key Takeaways • Don’t automate bad processes—simplify first, then apply AI • Think like a gardener, not a factory manager: AI requires adaptability • Founders need to master human-to-human connection more than ever • Smaller teams will win, but collaboration still beats solo work • The best time to exit is two years before you burn out 👤 About the Guest Anthony Franco is a serial entrepreneur, founder of six companies, and host of the How to Founder podcast. He’s currently helping companies apply AI-first thinking to real-world operations through his work with OneReach and initiatives like AI First Principles and the WISER Methodology . http://www.howtofounder.com/ https://linkedin.com/in/anthonyfranco/ ⏱️ Episode Highlights 00:02 – Anthony’s journey and current projects 04:00 – What it means to “operationalize” AI 06:30 – AI First Principles and the WISER Methodology 11:00 – Why old frameworks like Agile are becoming obsolete 17:00 – Can this work for large enterprises? 20:00 – Is AI a threat to jobs or to companies? 25:00 – How founders should approach AI-powered ventures 30:00 – Building vs. selling: What founders forget 34:00 – Why a great product isn’t enough without distribution 39:00 – The story behind How to Founder 43:00 – Smaller teams, bigger outcomes 47:00 – Signs it’s time to exit 51:00 – Final thoughts on the startup mindset…
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The CTO Show with Mehmet Gonullu
1 #472 Reinventing Cooling: Faizan Ahmed’s Solid-State Revolution 51:11
51:11 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי51:11
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show with Mehmet , we dive into the world of deep tech and hardware innovation with Faizan Ahmed , founder and CEO of Invensify . From solving his father’s insulin storage problem to building a patented solid-state cooling module, Faizan walks us through the journey of reinventing refrigeration and building a product-as-a-service business in a legacy-driven industry. 🎯 Key Takeaways • What solid-state cooling really is—and why it matters • The surprising size of the pharma cold chain logistics market • Why hardware innovation must be 10x better to be taken seriously • How a Product-as-a-Service model creates defensibility • Fundraising for deep tech: what works and what doesn’t • Real-world sustainability beats greenwashing ⸻ 📚 What You’ll Learn • How to identify deep tech opportunities from personal problems • The trade-offs of designing hardware with no moving parts • Why solid-state cooling is more sustainable and scalable than compressors • What it takes to commercialize deep tech in a SaaS-obsessed world • How to overcome industry resistance to innovation 👤 About the Guest Faizan Ahmed is a second-time hardware founder with a background in electrical engineering and solid-state physics. Before Invensify, he exited a startup that built camera lens rain deflectors, and earlier contributed to a defense tech company acquired by the U.S. Air Force. Today, he leads Invensify in building energy-efficient, compressor-free cooling systems for healthcare and beyond. https://www.invensify.com/ https://www.linkedin.com/in/faizan-ahmed-a720b411/ 🕒 Episode Highlights & Timestamps 00:00 – Intro and guest welcome 01:30 – Faizan’s engineering background and past exits 03:55 – The insulin travel problem that sparked Invensify 05:30 – Cold chain logistics is a $6.2B market still using ice packs 06:45 – What is solid-state cooling? Tech foundations explained 10:00 – Efficiency, battery weight, and key trade-offs 12:30 – Designing lightweight, plug-and-play cooling systems 14:00 – Zero moving parts = low maintenance + high reliability 15:00 – Accidental sustainability: how climate impact became a bonus 17:00 – Key verticals: pharma, EV batteries, AI chips, data centers 21:00 – Product-as-a-Service: Why Faizan avoided hardware sales 24:30 – ESG regulations and sustainability tailwinds 28:00 – Manufacturing in Malaysia and global expansion plans 29:00 – Fundraising lessons from deep tech 31:00 – The importance of 10x differentiation in hardware 34:00 – Transferable skills from previous startups 36:00 – Will solid-state cooling replace traditional refrigeration? 39:00 – Faizan’s vision: Cooling fridges in off-grid areas 42:00 – Which is harder—tech innovation or mindset shift? 47:00 – Final advice to founders…
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The CTO Show with Mehmet Gonullu
1 #471 The Future Needs Soul: Mona Bavar on Human-Centered AI and Branding 44:52
44:52 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:52
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The CTO Show with Mehmet , we dive into the intersection of technology, creativity, and brand authenticity with Mona Bavar — founder of DLISH and BlueApples.ai . From a childhood shaped by cultural resilience to building borderless brands rooted in storytelling, Mona shares why the future of innovation needs more than algorithms — it needs soul. 📌 Key Takeaways • Why your brand story matters more than ever in the AI age • The difference between scaling fast and building with soul • How Mona went from gifting to launching an AI agency rooted in authenticity • Real-life case studies of AI in brand strategy, market research, and storytelling • The role of vulnerability and purpose in leadership and entrepreneurship • Why asking the right questions is the most creative act in AI-driven work ⸻ 💡 What You’ll Learn • How to use AI tools like ChatGPT and Gemini for creative ideation without losing your voice • Why understanding your “why” is non-negotiable for sustainable brand building • Tactics for blending human emotion with automation in a noisy digital world • How Mona helps clients transform brand identity into impactful narratives using AI 👤 About the Guest Mona Bavar is a creative entrepreneur and founder of DLISH , a Europe-based gifting company that curates meaningful experiences through food and design, and BlueApples.ai , an AI consulting agency helping businesses implement AI while preserving their unique brand voice. Her work bridges design, purpose, and emerging technology. https://www.linkedin.com/in/bavar/ https://dlish.us/ https://www.blueapples.ai/ ⏱️ Episode Highlights & Timestamps 00:00 – Intro & Mona’s background 03:00 – Story behind DLISH & cultural roots of the brand 07:00 – Is AI killing creativity or enhancing it? 10:30 – Avoiding generic content with AI 15:00 – Shortcuts vs. long-term brand building 18:00 – Examples of AI-powered storytelling & product positioning 25:00 – Asking better questions: the key to powerful outputs 27:30 – Personal branding and building trust through vulnerability 32:00 – Customer-centricity, inspiration, and Steve Jobs 36:00 – What Mona means by “the future needs soul” 40:00 – Advice for entrepreneurs on staying grounded in their why 42:00 – Where to connect with Mona…
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The CTO Show with Mehmet Gonullu
1 #470 Solving Your Own Problem at Scale: Rahul Swaminathan’s Journey with Desertcart 44:30
44:30 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:30
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhat happens when a developer in Dubai decides to solve his own problem—and ends up building a 300M SKU e-commerce engine? In this episode, I speak with Rahul Swaminathan , the founder of Desertcart , one of the region’s most iconic tech-native e-commerce platforms. We dive deep into Rahul’s 11-year journey: from building Desertcart with Ruby on Rails and web crawlers to navigating logistics, AI, and expansion into new markets like India, Saudi, and Australia. He also shares why he resisted becoming a marketplace, how GenAI is reshaping logistics, and why curiosity might be the best startup fuel. 💡 Key Takeaways • Build for yourself first — Rahul’s journey started with a personal frustration around product availability. • Scale follows pain — His obsession with solving delivery, logistics, and data issues led to organic growth. • Tech as a differentiator — From using Ruby on Rails to building proprietary warehouse systems, custom code was a moat. • E-commerce evolution — He breaks down how MENA has shifted from 10,000 SKUs online to a fully mature retail market. • AI is not just hype — Desertcart is already leveraging GenAI in supply chain and engineering. ⸻ 📚 What You’ll Learn • How to identify scalable startup ideas from personal problems • The importance of founder-led engineering in early-stage ventures • Why building custom infrastructure (vs. off-the-shelf tools) gave Desertcart an edge • The layered evolution of e-commerce in MENA and why logistics still matters • The future of AI in e-commerce, from customer experience to supply chain 👤 About the Guest Rahul Swaminathan is the founder and CEO of Desertcart , a Dubai-based global e-commerce platform serving millions of users in the Middle East and beyond. With a background in computer science and a passion for solving real-world problems with code, Rahul bootstrapped the company from a personal pain point—lack of access to niche global products—to a tech-driven operation offering 300M+ products and operating across MENA, Asia, and parts of Europe and Oceania. https://www.desertcart.ae/ 🔍 Episode Highlights [00:02:00] – Why Desertcart started with magic tricks and niche hobbies [00:07:00] – Choosing Ruby on Rails and building the system solo [00:10:00] – Why Rahul avoided the marketplace model [00:14:00] – The 3 layers of modern e-commerce: instant, regional, and global [00:22:00] – How AI is already helping logistics and engineering at Desertcart [00:29:00] – Will AI replace coders? A nuanced view from a founder-engineer [00:35:00] – A philosophical look at how society may adapt to AI [00:38:00] – Rahul’s advice: follow your curiosity and start early…
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The CTO Show with Mehmet Gonullu
1 #469 From SDRs to AI Agents: Frank Sondors on Redefining Outbound Sales 48:29
48:29 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:29
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, I sit down with Frank Sondors , founder of Salesforge , to explore how AI is reshaping outbound sales, why traditional sales hiring models are broken, and how modular tools are empowering leaner, more efficient GTM motions. Frank shares his journey from Google to launching a multi-product startup that hit $3M ARR in just 12 months—without burning VC cash. Whether you’re a founder, sales leader, or tech operator, this episode breaks down the future of B2B sales and why AI agents like Agent Frank may be your next SDR hire. 🎯 Key Takeaways • The myth of “more heads = more sales” — and what works instead • The rise of AI-powered SDRs and how Agent Frank works • Why modular systems beat super-apps for sales teams • The shift from labor-intensive CAC to automation-led CAC • How Salesforge built 6 products in 22 months with a lean team • The real future of sales: human + AI collaboration • Launching into underserved markets like Japan to outmaneuver competition ⸻ 📚 What You’ll Learn • How to think about GTM efficiency in the AI era • What it takes to scale to $3M ARR profitably • Frameworks for building sales tools in red ocean markets • How “Sales Development Engineers” are reshaping pipeline generation • Why outbound is getting harder—and how to make it work again 👤 About the Guest Frank Sondors is the founder and CEO of Salesforge , a platform revolutionizing outbound sales through automation, modular tools, and AI agents. With a background spanning Google, SimilarWeb, and machine learning companies, Frank brings deep insight into what it takes to scale sales in today’s hyper-competitive SaaS market. https://www.salesforge.ai/ https://www.linkedin.com/in/franksondors/ https://lunchclub.com/ https://www.saleshookup.com/ ⏱️ Episode Highlights (Timestamps) • [00:03:00] Frank’s background: From Google to founding Salesforge • [00:07:00] The broken math of hiring more reps • [00:11:00] The real problem in outbound: Not leads, but relevance • [00:14:30] The modular vs. super-app approach to sales tools • [00:18:00] Salesforce stack vs. the Forge ecosystem • [00:21:00] Inside “Agent Frank”: An AI SDR in action • [00:28:00] Can AI replace SDRs entirely? • [00:33:00] CRM integration and how teams actually use Salesforge • [00:36:00] Entering the Japanese market: Why and how • [00:40:00] Advice to early-stage founders: Talk to 10 users a day • [00:44:00] Frank’s personal growth habits and founder mindset…
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