EP 1242 Ana Donneys - Market Volatility For Coffee Farmers - The Daily Coffee Pro Podcast by Map It Forward

The Daily Coffee Pro Podcast by MAP IT FORWARD

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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana from discuss the current market volatility in the coffee industry.

Ana explains how market uncertainty and price fluctuations have impacted coffee producers, especially small to medium-sized farms.

She shares insights into the difficulties faced by farmers, such as the struggle to forecast market demands, price drops, and the inability to hold onto their harvest due to financial constraints.

The episode also highlights the issue of defaulting on contracts and the broader economic and environmental challenges such as climate change and the impact of La Nina.

Ana provides a glimpse into the resilience and adaptive strategies of coffee producers, mentioning efforts towards regenerative practices and sustainable farming.

The episode underscores the importance of relationships within the coffee community and the potential future role of younger generations in shaping the industry.

Special thanks to Angel Barrero for his role in connecting the coffee community.

00:00 Client Conversations Before Harvest

00:44 Sponsorship Message: Become a Coffee Consultant

01:23 Introduction to the Episode and Guest

01:56 Market Volatility and Coffee Production Challenges

07:31 Understanding Defaulting in Coffee Contracts

17:49 Impact of Climate Change on Coffee Harvests

20:16 Future of Coffee Production and Regenerative Practices

22:07 Conclusion and Next Episode Teaser

22:34 Closing Remarks and Call to Action

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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