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Marketing Automation: Getting ROI Faster w/ Josh Hill
Manage episode 312486321 series 3236730
Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work.
Naturally, the most actionable advice comes from a third party.
In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms.
I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer.
We also discussed:
- How to get the most out of your martech
- How to keep your staff from getting recruited away from you
- Martech’s real ROI
- Where martech is going
23 פרקים
Manage episode 312486321 series 3236730
Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work.
Naturally, the most actionable advice comes from a third party.
In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms.
I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer.
We also discussed:
- How to get the most out of your martech
- How to keep your staff from getting recruited away from you
- Martech’s real ROI
- Where martech is going
23 פרקים
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