Theoretical Physics and Your Buying Groups w/ Kerry Cunningham

The Data-Driven Marketer

Who’s visiting your website?

You might think you’ve got a grasp on the prospects that are visiting.

The ones that are showing interest in you.

And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right?

Not necessarily.

Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means.

Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer.

He helps shed light on:

- Why buying groups are so often overlooked

- What you can be doing to make the best use of your anonymous traffic

- What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.