AI-Powered Vehicle Automation at Ford Motor Company with Serjesh Sharma

The Data Flowcast: Mastering Apache Airflow ® for Data Engineering and AI

תוכן מסופק על ידי The Data Flowcast. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Data Flowcast או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#697: Building the total experience for customers with AJ Joplin, Forrester 24:10

לפני 13 ימים24:10

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24:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנה 26:11

MP3•בית הפרקים

Harnessing data at scale is the key to driving innovation in autonomous vehicle technology. In this episode, we uncover how advanced orchestration tools are transforming machine learning operations in the automotive industry. Serjesh Sharma, Supervisor ADAS Machine Learning Operations (MLOps) at Ford Motor Company, joins us to discuss the challenges and innovations his team faces working to enhance vehicle safety and automation. Serjesh shares insights into the intricate data processes that support Ford’s Advanced Driver Assistance Systems (ADAS) and how his team leverages Apache Airflow to manage massive data loads efficiently. Key Takeaways: (01:44) ADAS involves advanced features like pre-collision assist and self-driving capabilities. (04:47) Ensuring sensor accuracy and vehicle safety requires extensive data processing. (05:08) The combination of on-prem and cloud infrastructure optimizes data handling. (09:27) Ford processes around one petabyte of data per week, using both CPUs and GPUs. (10:33) Implementing software engineering best practices to improve scalability and reliability. (15:18) GitHub Issues streamline onboarding and infrastructure provisioning. (17:00) Airflow's modular design allows Ford to manage complex data pipelines. (19:00) Kubernetes pod operators help optimize resource usage for CPU-intensive tasks. (20:35) Ford's scale challenges led to customized Airflow configurations for high concurrency. (21:02) Advanced orchestration tools are pivotal in managing vast data landscapes in automotive innovation. Resources Mentioned: Serjesh Sharma - www.linkedin.com/in/serjeshsharma/ Ford Motor Company - www.linkedin.com/company/ford-motor-company/ Apache Airflow - airflow.apache.org/ Kubernetes - kubernetes.io/ Thanks for listening to The Data Flowcast: Mastering Airflow for Data Engineering & AI. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show. And be sure to subscribe so you never miss any of the insightful conversations. #AI #Automation #Airflow #MachineLearning

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#IT Management #Tech #Industries #Airflow